Event Organizer

Fein & Exklusiv was an extraordinary exhibition concept embodying the essence of elegance and quality. In the stylish setting of the Grand Hotel Nassauer Hof in Wiesbaden, selected local experts presented their outstanding products and services.

The core idea of the fair was to appeal to people with a sense for the unique, who appreciate charismatic experiential worlds and the highest standards in their daily lives. A central goal was to bring together the readers of Depesche Wiesbaden with the newspaper’s advertisers in an exclusive, personal environment to create lasting connections.

Highlights and achievements:

• Concept and execution: Developed an innovative exhibition concept combining exclusivity and regionalism.
• Curatorial selection: Showcased top Wiesbaden providers in the areas of gastronomy, lifestyle, and design.
• Event planning: Organized a top-level event at the renowned Nassauer Hof, including exhibitor support and guest management.
• Event marketing: Targeted promotion through local media and exclusive invitations.

Successes:

• Established a new format for high-quality lifestyle events in Wiesbaden.
• Created a platform that effectively connected business clients and the Depesche Wiesbaden audience.
• Thrilled exhibitors and visitors with a perfect symbiosis of ambiance, presentation, and audience engagement.

Key areas of activity included:

• Web design: Creating conversion-optimized websites for lead generation.
• Shopify E-commerce: Building scalable shops integrated into marketing strategies.
• Digital marketing: Funnel building, media buying, and customer retention strategies.

The company was founded in 2000 as a full-service agency (IT consulting, communications) (known as diel communication until June 2012). In this initial phase, a variety of projects in IT consulting, corporate communications, print media, and web design were executed. The goal was to develop customized solutions for clients and set new creative standards through in-house projects. Key competencies from this time include:

• Corporate communications and strategic marketing.
• Concept development and execution of print and event projects.
• Creative direction and interdisciplinary collaboration.

Since 2012, the focus has been clearly on web design, e-commerce, and digital marketing. The work is characterized by a combination of technical expertise and creative marketing know-how for bespoke solutions.