Finesa Shala - AWS Grocery App

Recommended expert

Cologne, Germany

Experience

Jun 2024 - Present

1 year 8 months

AWS Grocery App

Designed and deployed a cloud-based grocery list app using AWS EC2 for hosting and RDS for persistent data storage, achieving 99.9% uptime across all test environments
Reduced average response time by 2× through efficient deployment logic and optimized database queries, resulting in a smoother user experience across devices
Utilized AWS (EC2, S3, RDS, IAM), Azure basics, Terraform, CloudFormation, Docker, Kubernetes basics, Jenkins, GitHub Actions, TCP/IP, DNS, Python, Bash scripting

Mar 2022 - Mar 2022

1 month

Web Development

Fresh Aura

Designed branding and website for wellness brand, increasing online engagement by 35%
Delivered a responsive platform optimized for conversion

Sep 2021 - Present

4 years 5 months

Freelancer

Venture Up

Led 368+ projects and delivered end-to-end solutions in digital marketing, design, e-commerce, and WordPress development, consistently meeting KPIs and client goals
Boosted client traffic and conversions by up to 40% through tailored strategies and high-performing digital experiences

Jun 2021 - Jun 2021

1 month

Web Development

Beaa

Developed full e-commerce solution, reducing cart abandonment by 25%
Integrated secure payment and inventory tracking systems

Jan 2020 - Present

6 years 1 month

Founder & Innovator

MediCare Box

Designed and developed a smart pill box with LED indicators and alarm, improving medication adherence by 60%
Won an innovation award and attracted early investor interest

Dec 2018 - Jul 2019

8 months

Executive Assistant

Government of Kosovo

Managed complex calendars and high-priority meetings, increasing operational efficiency by 35% - Facilitated cross-department workflows and managed sensitive documents with 100% confidentiality

May 2018 - Oct 2018

6 months

Project Manager

Abidat GmbH

Managed timelines and tracked milestones across teams, achieving 95% on-time client delivery - Facilitated stakeholder–tech team communication, reducing project delays by 30%

Sep 2017 - May 2018

9 months

Executive Assistant of Deputy Minister

Ministry of Foreign Affairs

Coordinated international schedules and communications, supporting 50+ diplomatic missions - Handled confidential documentation and meeting prep with 100% accuracy

Apr 2014 - Jun 2016

2 years 3 months

Marketing & Sales Manager

Alb IPTV Provider

Executed digital campaigns, SEO, and social strategies to drive audience growth - Improved conversion rates and reduced CPL through optimized sales funnels

Summary

With over 13 years of experience, I’ve been helping businesses transform ideas into results through creative and effective strategies. From digital marketing and graphic design to e-commerce and WordPress development, I’ve supported brands in standing out and achieving their goals.

Now, I’m venturing into the exciting field of artificial intelligence, combining my expertise with a passion for technology to craft innovative solutions. My focus is on leveraging AI to build smarter, future-ready strategies that drive success.

Skills

Digital Marketing: Google Ads, Keyword Research, Meta Business Suite, Linkedin Ads, Seo & Sem, Mailchimp, Activecampaign, Wordpress, Shopify, Wix, Hubspot, Cro
Web Development: Css3, Javascript, React, Bootstrap, Elementor, Tailwind Css, Wordpress Theme & Plugin Customization, Mysql, Shopify, Woocommerce, Git, Github
Cloud Engineering: Aws (Ec2, S3, Rds, Iam), Azure Basics, Terraform, Cloudformation, Docker, Kubernetes Basics, Jenkins, Github Actions, Automated Deployment, Tcp/ip, Dns, Load Balancing, Python, Bash Scripting
Soft Skills: Systems Thinking, Problem Solving, Cross-functional Collaboration, Continuous Learning & Adaptability, Attention To Security & Compliance

Languages

English

Native

Albanian

Native

German

Intermediate

Education

Oct 2012 - Jun 2016

University of Prishtina

Bachelor of Arts · English Language

Oct 2012 - Jun 2015

University AAB

Bachelor of Arts · Marketing and Business Administration

Certifications & licenses

Digital Marketing Specialisation

Creative Hub Academy

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Experience

AWS Grocery App

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Fresh Aura

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Beaa

Founder & Innovator

MediCare Box

Executive Assistant

Government of Kosovo

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Summary

Skills

Languages

Education

University of Prishtina

Bachelor of Arts · English Language

University AAB

Bachelor of Arts · Marketing and Business Administration

Certifications & licenses

Digital Marketing Specialisation

Creative Hub Academy

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