Jorge (Manuel herdeiro duarte da) C.
Senior Manager
Experience
Mar 2025 - Present
8 monthsLisbon, Portugal
Senior Manager
Digital Outcomes
- Driving client relationship excellence and data-driven marketing strategies to foster long-term partnerships and organizational growth.
Jul 2023 - Present
2 years 4 monthsLisbon, Portugal
Business Mentor
Startup Lisboa
- Mentoring professionals on digital marketing and data usage for sustainable business growth.
Jan 2020 - Present
5 years 10 monthsPortugal
Invited Professor
IPAM
- Focus on Digital Marketing, Analytics, SEO, Web Metrics and Executive Education.
Jan 2019 - Jun 2023
4 years 6 monthsPortugal
Web Analytics Department and Project Implementation Specialist
GroupM Data & Tech
- Led the establishment of the Web Analytics department, achieving recognition as a certified 'Google Analytics Partner'.
- Delivered impactful presentations to prospective clients, showcasing the value of data insights and analytics.
- Directed the implementation of Web Analytics projects in key sectors including Energy, Banking, and Retail.
- Empowered activation teams with technical training and ongoing support to ensure optimal campaign performance.
Jan 2018 - Present
7 years 10 monthsPortugal
Invited Professor
ISLA Santarém
- Focus on Digital Marketing, Analytics, SEO, Web Metrics and Executive Education.
Apr 2012 - Present
13 years 7 monthsAmadora, Portugal
Consultant & Senior Manager
IT Tech BuZ
- Founder and strategic lead of digital analytics solutions, campaign evaluation, user behaviour analysis, and business performance optimization.
Summary
Consultant & Senior Digital Marketing Analyst with a strong focus on optimising marketing and business investments using analytics and AI. Founder of IT Tech BuZ. Experienced in digital marketing transformation, data science, and customer experience optimisation across verticals like retail, fashion, hospitality, tourism, media, and automotive. Mentor, speaker, and educator committed to guiding professionals through data-driven marketing strategies.
Languages
Portuguese
NativeEnglish
AdvancedEducation
Oct 2022 - Jun 2025
IPAM
Marketing Management · Porto, Portugal
Oct 2019 - Jun 2020
Atlântica
Postgraduate in Data Science · Data Science
Certifications & licenses
Google BigQuery Basic for Data Analysts
Google Generative AI
Google Privacy Safe Solutions Abd User Trust
Google Privacy for Agencies and Partners
Google Responsible AI
AI Product Manager Nanodegree
Udacity
Data Science Team Manager
Innovation for Entrepreneurs: From Idea to Marketplace
Google Analytics Certified
Introduction to Generative AI
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