Jennifer Moffeit-Vacher
Co-Founder | Operations Consultant & Coach
Experience
Co-Founder | Operations Consultant & Coach
Simply Start Transformation
- Consulting firm built on community building and systems connections to bring humanity back to the workplace, working on marketing and operational process design and maintenance, project management, and digital transformation
- Publishing/Editing client, brought in directly by CEO:
- Within two months, reduced operational hours on the biggest account by 25%
- Increase of 44% in client revenue within one month through implementation of streamlined communication
- Business Improvement Methodology client:
- Took client’s side hustle from ten years of no profit to on-track-to-goal of $50K/year profit in three months
- Increased community engagement by 50%
- Built class concept/layout, visualizations, and exercises for online classes in Miro
- Career Coaching and Recruiting:
- Guidance on United States hiring market landscape, resume, interview, and networking practices
- Sourcing candidates primarily in the United States for roles in tech, product, operations, and administration
Digital Change Coach & Content Manager
Genentech
- Biotech company manufacturing life-saving medicines globally; using cutting-edge science
- Brought back into another 300-person department by the previous manager to drive change and collaboration amongst a new, distributed team that had rolled out an internal department-wide communications system
- Reported to the Head of Department
- Established user trust in the system, increasing daily usage from less than 5% to over 35% by intensive customer outreach
- Coached team members and leadership in Agile approaches, inbound marketing, persona development, basic user experience principles, performance measurement (analytics), messaging/reporting to leadership, and content management best practices
Project & Data Analytics Consultant
Genentech
- Leader well-versed in visualization efforts to bring the 30-person People and Organizational Development team’s priorities to forefront
- Team designed trainings for HR and coaches, and needed a way to process requests and increase delivery
- Reported to the Head of Department
- Rallied team around common goals by introducing OKRs and mentoring on prioritization and focus
- Cut operations workload 50% by leading cohesive operational processes and formalized class creation standards
Project, People & Client Services Manager
Measured Results Marketing
- Sales and marketing automation consulting firm; member of the leadership team; reported to the CEO
- Spearheaded resource planning, tracking, and communication processes, improving client satisfaction and internal clarity
- Established recruiting standards and onboarding/offboarding processes
- Built talent pool (project managers, integrations architects); forecasted and planned resources
- Streamlined sales process by creating and visualizing sales process in HubSpot and Salesforce
- Created new product line (Sales Team Augmentation and enablement) to retain largest client
Project Manager & Operations
Attack Pattern
- Software development firm worked with startups and Fortune 500 companies needed to gain operational efficiencies; reported to the CEO
- Gained 100% operational efficiencies in accounting and project management through software implementations
- Implemented/managed staff capacity planning, project timelines/workflows, and delivery milestones in Trello
- Decreased admin process time (timekeeping, invoicing, and operations process workloads) through Harvest implementation
- Supervised 12+ UX and software product launches
- Created marketing playbooks, website architecture, and established data management process and standards for clients
Account Manager, US, Canada, LATAM
Wings4U
- Global marketing agency needed deep Microsoft experience to launch the company's first US office in Western Hemisphere; reported to the CEO
- Led 5 team members and 10+ vendors, with responsibility for ongoing coaching and development
- Prevented client disengagement of largest client (Microsoft) by establishing a future-proof roadmap to partner and provide more high-quality localized customer references
- Worked with CEO to establish strategic partnership plan for growth and operations in the United States
Marketing Consultant
Freelance
- Consultant to software consulting firms to manage websites, SEO, data and marketing automation
- Supervised and executed on editorial calendars and social media plans
- Advised on website user experience to drive lead conversions, largely in WordPress
- Managed email campaigns, workflows, and established spam reduction practices using HubSpot
- Directed database management, cleaning efforts, and segmentation
Project Manager
Microsoft Corporation
- Sales IT team needed an event and project manager to quickly manage, conceptualize, operate, and execute booth needs for Microsoft’s worldwide internal marketing and sales conference in Florida; reported to the Department Business Director
- Managed vendors and 6 speakers, plus content; created presentations
- Advised on 18 sessions, booth setup, and management for an 8,000-person show audience
- Created bottleneck content at the booth by creating, editing, and finalizing animated intro and outro content in PowerPoint for demos
Project Manager
Colliers International
- Global commercial real estate firm with ≈15,000 employees in 68 countries; branding assignment to organize digital corporate image across the world as they acquired firms; reported to the Director of Marketing
- Oversaw 100+ US and global sites across 20+ countries: content updates; maintained and established digital content best practices
- Managed internal and external email content campaigns, including global and local contact lists
- Prevented blacklisting from email platform by establishing the first corporate process for data cleanse and bi-monthly update of 30K records, reducing risk of internal communications disruption
Marketing Consultant & Project Manager
Square 2 Marketing
- Full-service inbound marketing firm sought a coach and manager for a remote digital team; reported to Department/Team Strategist
- Delivered 800+ leads to tech/software clients’ sales pipelines by creating marketing plans and executing comprehensive marketing efforts
- Coached 6 team members (writers, designers, developers, and project coordinators); led design and content team efforts to enable more effective client delivery and higher client satisfaction
Technical & Digital Project Associate
Columbus
- Global ERP consulting company and Microsoft partner with 1,800+ employees serving 5,000+ customers worldwide; needed a digital marketer to oversee social media and launch their new website, while teaching global marketing teams how to operate the new content management system; reported to the US Marketing Director
- Increased site traffic 20% in first year (2012), and 50% the second year (2013), by optimizing imagery utilizing Analytics
- Cut weekly process time 90% (≈100 hrs/year) for weekly sales email
- Grew website referral traffic 50% by increasing social media channel usage by 75% within the sales organization
Marketing Specialist
Microsoft Corporation
- Led pioneering marketing initiatives for 90+ partners across the Central region of USA, teaching marketing concepts and moving reluctant partners through a 12-week multi-touchpoint marketing campaign; reported to Director of Region
- Drove $115M+ to 90+ partner sales pipelines by improving the campaign process
- Resulted in majority of sales outperforming their quarterly goals and gave partners the ability to take the final week of the quarter off
- Program nationally recognized as finalist for Microsoft’s premier award, Circle of Excellence
Project & Marketing Coordinator
MDA Leadership Consulting
- Midwest’s oldest leadership consulting firm; improves leadership performance at Fortune 500 companies of all sizes; reported to VP
- Drove a 500%–600% increase in leads by instilling sales pipeline concepts, expanding market reach, and enhancing data collection
- Directed coordination of 200+ attendees at Midwest’s largest annual leadership-focused conference, serving C-level executives from 25 Fortune 500 companies
Summary
20+ years of focus on end-to-end process improvement, effectively and efficiently leading projects, and instilling data-driven decision-making in operations, professional services, and creative teams.
- Consistent decrease in workloads across organizations from 25-100% leading to new client work and increased client satisfaction
- Increased revenues from 10% to ≈20% through new service creation
Skills
Team Building & Empowerment
Operation Costs Reduction
Process Design, Implementation & Improvement
Project Management: Kanban, Trello, Smartsheet, Sharepoint, Podio, Workamajig, Teamwork Projects, Airtable, Notion
Data Analysis & Research: Chatgpt, Visier, Neo4j, Excel/sheets
Data Visualizations: Visio, Mural, Miro, Lucidchart
Content, Website & Marketing Automation: Wordpress, Sitecore, Hubspot, Drupal, Wix
Database Systems & Data Management: Hubspot, Airtable, Smartsheet
Email Marketing: Constant Contact, Hubspot, Mailchimp
Google Admin: Google Webmaster Tools, Google Analytics
Sales Systems: Salesforce, Streak For Gmail, Pipedrive
Languages
Education
George Mason University
Bachelors, Honors · English · Fairfax, United States
Certifications & licenses
HubSpot Inbound Marketing
HubSpot Sales
SCRUM Master
Profile
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