Jennifer M. - Co-Founder | Operations Consultant & Coach

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Espinho, Portugal

Experience

Jan 2022 - Present

3 years 10 months

Portugal

Co-Founder | Operations Consultant & Coach

Simply Start Transformation

Consulting firm built on community building and systems connections to bring humanity back to the workplace, working on marketing and operational process design and maintenance, project management, and digital transformation.
Publishing/Editing client, brought in directly by CEO:
Within two months, reduced operational hours on the biggest account by 25%
Increase of 44% in client revenue within one month through implementation of streamlined communication.
Business Improvement Methodology client:
Took client’s side hustle from ten years of no profit to on-track-to-goal of $50K/year profit in three months.
Increased community engagement by 50%.
Built class concept/layout, visualizations, and exercises for online classes in Miro.
Career Coaching and Recruiting:
Guidance on United States hiring market landscape, resume, interview, and networking practices.
Sourcing candidates primarily in the United States for roles in tech, product, operations, and administration.

Aug 2020 - Jul 2021

1 year

Digital Change Coach & Content Manager

Genentech

Biotech company, manufacturing life-saving medicines globally; using cutting-edge science.
Brought back into another 300-person department by the previous manager to drive change and collaboration amongst a new, distributed team that had rolled out an internal department-wide communications system.
Reported to the Head of Department.
Established user trust in the system, increasing daily usage from less than 5% to over 35% by intensive customer outreach.
Coached team members and leadership in Agile approaches, inbound marketing, persona development, basic user experience principles, performance measurement (analytics), messaging/reporting to leadership, and content management best practices.

Dec 2019 - Jun 2020

7 months

Project & Data Analytics Consultant

Genentech

Leader well-versed in visualization efforts to bring the 30-person People and Organizational Development team's priorities to forefront.
Team designed trainings for HR and coaches, and needed a way to process requests and increase delivery.
Reported to the Head of Department.
Rallied team around common goals by introducing OKRs and mentoring on prioritization and focus.
Cut operations workload 50% by leading cohesive operational processes: formalized class creation standards.

Jan 2018 - Jul 2019

1 year 7 months

Project, People & Client Services Manager

Measured Results Marketing

Sales and marketing automation consulting firm; member of the leadership team, reported to the CEO.
Spearheaded resource planning, tracking, and communication processes, improving client satisfaction and internal clarity.
Established recruiting standards and onboarding/offboarding processes.
Built talent pool (project managers, integrations architects); forecasted and planned resources.
Streamlined sales process by creating and visualizing sales process in HubSpot and Salesforce.
Created new product line (Sales Team Augmentation and enablement) to retain largest client.

Jul 2016 - Sep 2017

1 year 3 months

Project Manager & Operations

Attack Pattern

Software development firm working with startups and Fortune 500 companies to gain operational efficiencies; reported to CEO.
Gained 100% operational efficiencies in accounting and project management through software implementations.
Implemented/managed staff capacity planning, project timelines/workflows, and delivery milestones in Trello.
Decreased admin process time (timekeeping, invoicing, and operations process workloads) through Harvest implementation.
Supervised 12+ UX and software product launches.
For clients: created marketing playbooks, website architecture, established data management process and standards.

Mar 2016 - Jul 2016

5 months

Account Manager, US, Canada, LATAM

Wings4U

Global marketing agency needed deep Microsoft experience to launch the company's first US office in Western Hemisphere; reported to CEO.
Led 5 team members and 10+ vendors, with responsibility for ongoing coaching and development.
Prevented client disengagement of largest client (Microsoft) by establishing a future-proof roadmap to partner and provide more high-quality localized customer references.
Worked with CEO to establish strategic partnership plan for most viable path toward growth and operations in the United States.

Oct 2015 - Dec 2017

2 years 3 months

Marketing Consulting

Freelance

Consultant to software consulting firms to manage websites, SEO, data and marketing automation.
Supervised and executed on editorial calendars and social media plans.
Advised on website user experience to drive lead conversions, largely in WordPress.
Managed email campaigns, workflows, and established spam reduction practices using HubSpot.
Directed database management, cleaning efforts, and segmentation.

Jun 2015 - Sep 2015

4 months

Project Manager

Microsoft Corporation

Sales IT team needed an event and project manager to quickly manage, conceptualize, operate, and execute booth needs for Microsoft’s worldwide internal marketing and sales conference in Florida; reported to the Department Business Director.
Managed vendors and 6 speakers, plus content; created presentations.
Advised on 18 sessions, booth setup, and management for an 8,000-person show audience.
Created “bottleneck” content at the booth by creating, editing, and finalizing animated intro and outro content in PPT for demos.

Oct 2014 - May 2015

8 months

Project Manager

Colliers International

Global commercial real estate firm with ≈15,000 employees in 68 countries; branding assignment to organize digital corporate image across the world as they acquired firms; reported to the Director of Marketing.
Oversaw 100+ US and global sites across 20+ countries: content updates; maintained/established digital content best practices.
Managed internal and external email content campaigns, including global and local contact lists.
Prevented blacklisting from email platform by establishing the first corporate process for data cleanse and bi-monthly update of 30K records, reducing risk of internal communications disruption to the many companies Colliers had acquired.

Mar 2014 - Oct 2014

8 months

Remote

Marketing Consultant & Project Manager

Square 2 Marketing

Full-service inbound marketing firm; coach and manager for a remote digital team; reported to Department/Team Strategist.
Delivered 800+ leads to tech/software clients’ sales pipelines by creating marketing plans and executing comprehensive marketing efforts.
Coached 6 team members (writers, designers, developers, and project coordinators); led design and content team efforts to enable more effective client delivery and higher client satisfaction.

Feb 2011 - Feb 2014

3 years 1 month

Technical & Digital Project Associate

Columbus

Global ERP consulting company and Microsoft partner with 1,800+ employees serving 5,000+ customers worldwide; digital marketer to oversee social media and launch their new website, while teaching global marketing teams how to operate the new content management system; reported to the US Marketing Director.
Increased site traffic 20% in first year (2012), and 50% the second year (2013), by optimizing imagery utilizing Analytics.
Cut weekly process time 90%/week (≈100 hrs/year) for weekly sales email.
Grew website referral traffic 50% by increasing social media channel usage by 75% within the sales organization.

Feb 2009 - Feb 2011

2 years 1 month

Marketing Specialist

Microsoft Corporation

Lead pioneering marketing initiatives for 90+ partners across the Central region of USA, teaching marketing concepts and moving reluctant partners through a 12-week multi-touchpoint marketing campaign; reported to Director of Region.
Drove $115M+ to 90+ partner sales pipelines by improving the campaign process, including Columbus, the next employer.
Campaign project management resulted in majority of sales outperforming their quarterly goals and gave them the ability to take the final week of the quarter off.
Program nationally recognized as finalist for Microsoft’s premier award, “Circle of Excellence”.

Jun 2005 - Jan 2009

3 years 8 months

Project & Marketing Coordinator

MDA Leadership Consulting

Midwest’s oldest leadership consulting firm, improves leadership performance at Fortune 500 companies of all sizes; reported to VP.
Drove a 500%-600% increase in leads by instilling sales pipeline concepts, expanding market reach, and enhancing data collection.
Directed coordination of 200+ attendees at Midwest’s largest annual leadership-focused conference, serving C–level executives from 25 Fortune 500 companies.

Summary

20+ years of focus on end-to-end process improvement, effectively and efficiently leading projects, and instilling data-driven decision-making in operations, professional services, and creative teams.

Consistent decrease in workloads across organizations from 25-100% leading to new client work and increased client satisfaction
Increased revenues from 10% to ≈20% through new service creation