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Adriana (Selleri) Rocha

Founder, Community Manager & Facilitator

Adriana Rocha
Victoria, Malta

Experience

Oct 2022 - Present
3 years 5 months
Tallinn, Estonia
Remote

Founder, Community Manager & Facilitator

Nomad Lighthouse (Nomadream OÜ)

  • Online community, digital services and products for digital nomads and remote workers with focus on purpose and connection
  • Ikigai workshops and seminars
Jan 2019 - Present
7 years 2 months
Malta

Director & Principal Consultant

Born to Be Analyst (NL Consulting & Events LTD)

  • Business analysis and project management consulting focusing on enabling digital transformations, set up and structuring of business analysis, project management, product management and portfolio management processes
  • Training services (customized courses and mentoring of professionals)
  • PMO setup and coordination, staff training, enterprise analysis (May 2023 to present), SE Asia
  • Interim product and operations management for a B2C brand operating in Brazil (2020), San Jose, Costa Rica
  • Product management for an educational mobile app for a social startup in investment phase (2020), Sliema, Malta
  • Creation of PMOs, mentoring and development of business analysts and project managers (2019 to current)
  • Supporting small business owners to reconnect with their passion, find their niche and launch their businesses
Aug 2017 - Jun 2019
1 year 11 months
Philippines

Head of PMO

Private Company

  • Set up the PMO department, processes and built the PMO team composed of business analysts and project managers to ensure more effective execution of large projects
  • Introduced processes, methods, templates and tools to structure product management, brand management and SDLC
  • Introduced portfolio management and ROI tracking for corporate projects
  • Coordinated change management and business re-architecture initiatives
Jan 2017 - Jun 2017
6 months
Malta

Portfolio Manager

Tipico Co. Ltd

  • Implemented governance for portfolio projects and processes, tracking of portfolio metrics and performance
  • Analyzed company portfolio trends and provided recommendations to board level
  • Interfaced with C-level management, business stakeholders and leaders of delivery units to ensure projects aligned with company strategy
  • Worked with product executives and delivery leads to create the product roadmap for the year
  • Managed program and project management and impact analysis for strategic projects
Aug 2013 - Dec 2016
3 years 5 months
Malta

Head of Business Analysis / Platform Product Manager

Tipico Co. Ltd

  • Created the business analysis department from scratch: defined department strategy, processes and framework; built and managed a team of 8 business analysts by end of 2016
  • Recruited, developed and managed performance of team members
  • Managed department budget
  • Coordinated business analysis efforts for all project sizes, from change requests and bugs to large strategic initiatives
  • Managed product of the in-house built platform and integrations with third parties such as Salesforce, payment providers and casino platform
  • Delivered several software projects with total ROI of over €20 million supporting product, payments, risk management, anti-fraud, customer operations, marketing, legal and compliance
Mar 2012 - Aug 2012
6 months
Kaiserslautern, Germany

Requirements Engineer

Fraunhofer IESE

  • Conducted requirements elicitation, documentation and management, including business processes, EPCs, personas, use cases, scenarios and UML diagrams with integration to architecture artifacts and traceability
  • Prepared and executed presentations and prototyping for a Smart Farming project presented at CeBIT 2013
  • Created a documentation website using PHP and HTML
Feb 2009 - Jun 2011
2 years 5 months
São Paulo, Brazil

Business Analyst / Consultant

Interdual Consultoria

  • Conducted business analysis and management consulting in healthcare, graphical, educational, financial and IT industries
  • Planned and monitored business analysis activities
  • Coached customers and junior business analysts
  • Selected vendors
  • Mapped, modelled and improved processes
  • Performed requirements engineering and management
  • Translated and developed BA training materials
  • Managed internal projects and structured internal business processes
  • Participated in marketing planning and establishment of national and international partnerships
Aug 2007 - Jan 2009
1 year 6 months
Brazil

Support Analyst

Unimed do Brasil

  • Performed business analysis and implementation of a vertical management system for the healthcare industry, adapting parameters for customer-specific needs across regions
  • Implemented financial, accounting, client registration, audit and authorization modules
  • Configured system and elicited customization needs
  • Managed projects, executed SQL queries and data migration
  • Trained users, provided customer support and conducted acceptance tests
  • Occasionally supported the quality department and led implementation of a project with over 2,500 users
Jul 2006 - Jun 2007
1 year
Brazil

Software Developer / R&D Specialist

Motorola Mobile Devices

  • Performed software design, development and testing in C++ for telecommunications mobile devices, participating in most phases of the SDLC
  • Engaged in peer programming and code reviews
  • Participated in quality policy trainings aligned with CMMI Level 5 and innovation initiatives, earning a yellow badge quality certification
  • Collaborated with distributed project teams in India and USA
Jan 2006 - Jun 2006
6 months
Merseburg, Germany

Trainee

ORSOFT Jänicke

  • Tested and documented Schedule ++ solution (SAP extension for forecasting) in multiple language versions
  • Developed a forecasting prototype tool in VBA and Excel
  • Created an HTML interface for a client-server application
  • Participated in consulting projects, presentations and exhibitions including CeBIT 2006
  • Supported the marketing team for the Portuguese-speaking market

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (16 years), Professional Services (7.5 years), Education (7 years), Healthcare (4 years), Banking and Finance (2.5 years), and Telecommunication (1 year).

Information Technology
Professional Services
Education
Healthcare
Banking and Finance
Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (16 years), Product Development (14 years), Business Intelligence (7.5 years), Strategy (5.5 years), Marketing (4 years), and Operations (4 years).

Project Management
Product Development
Business Intelligence
Strategy
Marketing
Operations

Summary

Passionate Problem Solver & mentor, with extensive experience in agile software product development and digital transformations all around the globe. Worked with multiple businesses, from local startups to large multinationals and mentoring/coaching individuals all around the globe. Digital Nomad focused on creating and empowering purpose-driven businesses.

Skills

  • Business Analysis, Product Management, Project/program/portfolio Management, Change Management And People Mentoring/coaching In International, Distributed And Cross-cultural Projects. A Whole Career Developed Around Technology, Performing Both Hands On And Managerial Roles.

  • Business Analysis, Project And Portfolio Management, Project Change Management, Change Management

  • Digital Nomadism, Specially Community Building And Coliving/ Coworking Projects, Self-development & Psychology, Education, Ikigai, Music

Languages

Portuguese
Native
German
Advanced
English
Advanced
Spanish
Intermediate
Italian
Intermediate
...and 1 more

Education

Oct 2011 - Jun 2013

Technische Universität Kaiserslautern

Master of Science, Software Engineering · Software Engineering · Kaiserslautern, Germany

Oct 2011 - Jun 2013

Universidad Politécnica de Madrid

Master of Science, Software Engineering · Software Engineering · Madrid, Spain

Oct 2008 - Jun 2010

Universidade de São Paulo

Graduate Degree, IT Project Management & IT Service Management - POLI/USP · IT Project Management & IT Service Management · São Paulo, Brazil

...and 1 more

Certifications & licenses

Certified Advanced Product Owner

Boris Gloeger

Certified Business Analysis Professional (CBAP)

IIBA

Certified Ikigai Coach

Foundation Certificate in Business Change

BCS

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Adriana based?

Adriana is based in Victoria, Malta and prefers 100% remote projects.

What languages does Adriana speak?

Adriana speaks the following languages: Portuguese (Native), German (Advanced), English (Advanced), Spanish (Intermediate), Italian (Intermediate), French (Elementary).

How many years of experience does Adriana have?

Adriana has at least 18 years of experience. During this time, Adriana has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 2 years and 10 months. Note that Adriana may not have shared all experience and actually has more experience.

What roles would Adriana be best suited for?

Based on recent experience, Adriana would be well-suited for roles such as: Founder, Community Manager & Facilitator, Director & Principal Consultant, Head of PMO.

What is Adriana's latest experience?

Adriana's most recent position is Founder, Community Manager & Facilitator at Nomad Lighthouse (Nomadream OÜ).

What companies has Adriana worked for in recent years?

In recent years, Adriana has worked for Nomad Lighthouse (Nomadream OÜ) and Born to Be Analyst (NL Consulting & Events LTD).

Which industries is Adriana most experienced in?

Adriana is most experienced in industries like Information Technology (IT), Professional Services, and Education. Adriana also has some experience in Healthcare, Banking and Finance, and Telecommunication.

Which business areas is Adriana most experienced in?

Adriana is most experienced in business areas like Project Management, Product Development, and Business Intelligence. Adriana also has some experience in Strategy and Planning, Operations, and Marketing.

Which industries has Adriana worked in recently?

Adriana has recently worked in industries like Education, Professional Services, and Information Technology (IT).

Which business areas has Adriana worked in recently?

Adriana has recently worked in business areas like Product Development, Business Intelligence, and Project Management.

What is Adriana's education?

Adriana holds a Master in Software Engineering from Technische Universität Kaiserslautern, a Master in Software Engineering from Universidad Politécnica de Madrid and a Bachelor in Computer Science from Universidade de Campinas.

Does Adriana have any certificates?

Adriana has 4 certificates. Among them, these include: Certified Advanced Product Owner, Certified Business Analysis Professional (CBAP), and Certified Ikigai Coach.

What is the availability of Adriana?

Adriana is immediately available part-time for suitable projects.

What is the rate of Adriana?

Adriana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Adriana?

To hire Adriana, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

600
450
300
150
Market avg: 420-580 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.