Adriana (Selleri) Rocha
Founder, Community Manager & Facilitator
Experience
Founder, Community Manager & Facilitator
Nomad Lighthouse (Nomadream OÜ)
- Online community, digital services and products for digital nomads and remote workers with focus on purpose and connection
- Ikigai workshops and seminars
Director & Principal Consultant
Born to Be Analyst (NL Consulting & Events LTD)
- Business analysis and project management consulting focusing on enabling digital transformations, set up and structuring of business analysis, project management, product management and portfolio management processes
- Training services (customized courses and mentoring of professionals)
- PMO setup and coordination, staff training, enterprise analysis (May 2023 to present), SE Asia
- Interim product and operations management for a B2C brand operating in Brazil (2020), San Jose, Costa Rica
- Product management for an educational mobile app for a social startup in investment phase (2020), Sliema, Malta
- Creation of PMOs, mentoring and development of business analysts and project managers (2019 to current)
- Supporting small business owners to reconnect with their passion, find their niche and launch their businesses
Head of PMO
Private Company
- Set up the PMO department, processes and built the PMO team composed of business analysts and project managers to ensure more effective execution of large projects
- Introduced processes, methods, templates and tools to structure product management, brand management and SDLC
- Introduced portfolio management and ROI tracking for corporate projects
- Coordinated change management and business re-architecture initiatives
Portfolio Manager
Tipico Co. Ltd
- Implemented governance for portfolio projects and processes, tracking of portfolio metrics and performance
- Analyzed company portfolio trends and provided recommendations to board level
- Interfaced with C-level management, business stakeholders and leaders of delivery units to ensure projects aligned with company strategy
- Worked with product executives and delivery leads to create the product roadmap for the year
- Managed program and project management and impact analysis for strategic projects
Head of Business Analysis / Platform Product Manager
Tipico Co. Ltd
- Created the business analysis department from scratch: defined department strategy, processes and framework; built and managed a team of 8 business analysts by end of 2016
- Recruited, developed and managed performance of team members
- Managed department budget
- Coordinated business analysis efforts for all project sizes, from change requests and bugs to large strategic initiatives
- Managed product of the in-house built platform and integrations with third parties such as Salesforce, payment providers and casino platform
- Delivered several software projects with total ROI of over €20 million supporting product, payments, risk management, anti-fraud, customer operations, marketing, legal and compliance
Requirements Engineer
Fraunhofer IESE
- Conducted requirements elicitation, documentation and management, including business processes, EPCs, personas, use cases, scenarios and UML diagrams with integration to architecture artifacts and traceability
- Prepared and executed presentations and prototyping for a Smart Farming project presented at CeBIT 2013
- Created a documentation website using PHP and HTML
Business Analyst / Consultant
Interdual Consultoria
- Conducted business analysis and management consulting in healthcare, graphical, educational, financial and IT industries
- Planned and monitored business analysis activities
- Coached customers and junior business analysts
- Selected vendors
- Mapped, modelled and improved processes
- Performed requirements engineering and management
- Translated and developed BA training materials
- Managed internal projects and structured internal business processes
- Participated in marketing planning and establishment of national and international partnerships
Support Analyst
Unimed do Brasil
- Performed business analysis and implementation of a vertical management system for the healthcare industry, adapting parameters for customer-specific needs across regions
- Implemented financial, accounting, client registration, audit and authorization modules
- Configured system and elicited customization needs
- Managed projects, executed SQL queries and data migration
- Trained users, provided customer support and conducted acceptance tests
- Occasionally supported the quality department and led implementation of a project with over 2,500 users
Software Developer / R&D Specialist
Motorola Mobile Devices
- Performed software design, development and testing in C++ for telecommunications mobile devices, participating in most phases of the SDLC
- Engaged in peer programming and code reviews
- Participated in quality policy trainings aligned with CMMI Level 5 and innovation initiatives, earning a yellow badge quality certification
- Collaborated with distributed project teams in India and USA
Trainee
ORSOFT Jänicke
- Tested and documented Schedule ++ solution (SAP extension for forecasting) in multiple language versions
- Developed a forecasting prototype tool in VBA and Excel
- Created an HTML interface for a client-server application
- Participated in consulting projects, presentations and exhibitions including CeBIT 2006
- Supported the marketing team for the Portuguese-speaking market
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (16 years), Professional Services (7.5 years), Education (7 years), Healthcare (4 years), Banking and Finance (2.5 years), and Telecommunication (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (16 years), Product Development (14 years), Business Intelligence (7.5 years), Strategy (5.5 years), Marketing (4 years), and Operations (4 years).
Summary
Passionate Problem Solver & mentor, with extensive experience in agile software product development and digital transformations all around the globe. Worked with multiple businesses, from local startups to large multinationals and mentoring/coaching individuals all around the globe. Digital Nomad focused on creating and empowering purpose-driven businesses.
Skills
Business Analysis, Product Management, Project/program/portfolio Management, Change Management And People Mentoring/coaching In International, Distributed And Cross-cultural Projects. A Whole Career Developed Around Technology, Performing Both Hands On And Managerial Roles.
Business Analysis, Project And Portfolio Management, Project Change Management, Change Management
Digital Nomadism, Specially Community Building And Coliving/ Coworking Projects, Self-development & Psychology, Education, Ikigai, Music
Languages
Education
Technische Universität Kaiserslautern
Master of Science, Software Engineering · Software Engineering · Kaiserslautern, Germany
Universidad Politécnica de Madrid
Master of Science, Software Engineering · Software Engineering · Madrid, Spain
Universidade de São Paulo
Graduate Degree, IT Project Management & IT Service Management - POLI/USP · IT Project Management & IT Service Management · São Paulo, Brazil
Certifications & licenses
Certified Advanced Product Owner
Boris Gloeger
Certified Business Analysis Professional (CBAP)
IIBA
Certified Ikigai Coach
Foundation Certificate in Business Change
BCS
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Adriana based?
What languages does Adriana speak?
How many years of experience does Adriana have?
What roles would Adriana be best suited for?
What is Adriana's latest experience?
What companies has Adriana worked for in recent years?
Which industries is Adriana most experienced in?
Which business areas is Adriana most experienced in?
Which industries has Adriana worked in recently?
Which business areas has Adriana worked in recently?
What is Adriana's education?
Does Adriana have any certificates?
What is the availability of Adriana?
What is the rate of Adriana?
How to hire Adriana?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Founder, Community Manager & Facilitator
Nearby freelancers
Professionals working in or nearby Victoria, Malta