Leonardo (Inostroza) R.
Partnerships Manager
Experience
Dec 2022 - Present
3 yearsChile
Partnerships Manager
ELO Digital Office
- Owned partner go-to-market strategy for MSP and VAR channels across LATAM; defined segmentation, partner tiers, and the commercial model for licenses, demos, and resale.
- Identified, engaged, and onboarded new strategic partners through targeted outreach and networking within chambers of commerce, professional associations, and LinkedIn.
- Defined partner KPIs and built dashboards tracking partner-sourced pipeline, deal conversion, and ARR/MRR contribution.
- Scaled partner enablement through comprehensive playbooks, technical onboarding, demo-license programs, and certification and sales training for MSPs.
- Negotiated and managed VAR and reseller agreements, coordinating with legal and finance to optimize commercial terms and ensure compliance.
- Executed the localization of 20+ marketing assets, including articles, whitepapers, brochures, and videos, tailored for the LATAM market, boosting regional brand visibility and partner engagement.
- Designed impactful sales presentations to effectively communicate ELO’s unique value proposition and support business partners in securing new deals.
- Provided digital marketing consultancy to MSP partners to improve organic visibility for Enterprise Content Management keywords across LATAM, including intent mapping, SERP feature optimization, topical cluster strategy, on-page optimization, internal linking architecture, and Core Web Vitals remediation.
- Drove content strategy using social listening and topic research to shape editorial briefs and content hubs, translating social insights and search demand into prioritized content briefs with target keywords, title tags, meta descriptions, internal link plans, and performance SLAs.
Jun 2021 - Nov 2022
1 year 6 monthsChile
Client Services Associate
Atheneum
- Expert sourcing for healthcare and life sciences projects for EY Parthenon, ZS, IQVIA and Syneos Health.
- Expert sourcing for management consulting projects for McKinsey, Boston Consulting Group, Bain & Company, and Simon Kucher across various industries.
- Achieved monthly revenue targets of €25,000, consistently delivering projects on time with 100% expert quota fulfillment.
- Developed a strong understanding of market dynamics and challenges in pharmaceutical, biotech, medtech, and health insurance.
- Provided precisely matched experts for client projects, achieving over 50% expert acceptance within 24 hours and ensuring quick compliance signing prior to consultations.
Aug 2020 - May 2021
10 monthsChile
Market Research Analyst
SIS International Research
- Executed consumer and business insights projects for 50+ market research and consulting firms.
- Managed client communications and coordinated project operations, optimizing workflows to boost service quality and efficiency.
- Conducted complex research and competitive intelligence projects, synthesizing market data, benchmarking competitors, and developing frameworks to ensure data consistency and comparability.
- Delivered actionable insights that supported market-entry and growth strategies across multiple industries.
- Designed and executed qualitative and quantitative studies, including surveys, expert interviews, and focus groups.
- Managed respondent screening, data collection, and reporting workflows to meet client deadlines and ensure data quality.
Languages
Spanish
NativeEnglish
AdvancedGerman
IntermediateEducation
Oct 2016 - Feb 2020
HFU Business School
B.A. · International Business Management · Germany
Certifications & licenses
Massachusetts Institute Of Technology IDSS Data Science And Machine Learning: Making Data-Driven Decisions
Mastercard Advisors & Consulting Services
Thirdbridge Client Service Delivery
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.