Janett D.
Growth oriented Brand & Marketing-Consulting
Experience
Jul 2024 - Present
1 year 5 monthsFrankfurt, Germany
Growth oriented Brand & Marketing-Consulting
Self-employed
- Brand strategy, 360° online & offline marketing activation, innovation management & product development
- Help fill vacant positions, cover parental leaves, or tackle urgent projects to deliver quick, measurable results
Mar 2024 - Jun 2024
4 monthsSabbatical
Personal Growth & Well-Being
- Practiced mindfulness and completed a course in practicing silence
- Engaged in networking, coaching, and mentorship to refine vision for next phase of career
- Volunteered in shelters
- Extensive reading in breathwork, human & animal communication, stoicism
- Completed a six-week course in self-leadership and enhanced routine of self-care and resilience, improving focus, creativity, and problem-solving abilities
- Recharged creativity and deepened ability to bring fresh perspectives into the workplace
- Completed a course in animal behavior & communication (WUR Netherlands)
- Started training as a dog health and nutrition consultant
Feb 2022 - Feb 2024
2 years 1 monthChief Executive Officer (CEO)
Bloomwell Group GmbH
- Built a company focusing on medical cannabis, achieving six-digit revenue within the first year
- Built & launched a community D2C brand “BREEZY” within three months, including brand design, product launches, and media
- Developed and launched a new digital pharmacy platform in collaboration with a developer team; pilot and beta versions before launching the full marketplace “Grüne Brise” for pharmacies
- Managed all aspects of the company: financials, legal, operations, recruiting, budgeting, marketing/PR, product development, and launches
- Built, supervised & developed a team of 12 employees and established organizational structure
- Interviewed, onboarded, and mentored employees and business partners
- Ensured legal and regulatory compliance, including partnership contracts
- Designed acquisition and contracts with pharmacies, establishing the first digital medical cannabis pharmacy marketplace for patients
- Fostered partnerships and collaborations with industry leaders worldwide
- Developed innovative sales and marketing strategies to support business expansion
- Promoted brand and company awareness through public relations, media representation, interviews, and speaking events
- Aligned organizational objectives with company mission, values, and goals
- Coordinated decisions and work with founder and C-level team, identifying and communicating risks and opportunities
- Implemented structural adjustments and systematic improvements in process organization
Dec 2019 - Dec 2021
2 years 1 monthDarmstadt, Germany
Business Leader DACH (Head of Marketing)
Coty/WELLA GmbH
- Led and supervised the market-leading key category (15 brands) for DACH region with over €150 million market volume
- Managed business success of key category/brands, including P&L and KPI delivery
- Developed annual and long-term DACH business plans and category/brand strategies for B2B/D2C aligned with global senior management
- Collaborated with global senior management on category/brand positioning and development
- Guided marketing teams and connected departments through transition phases, including new business strategy and culture
- Managed post-merger global management and investor onboardings, business growth analysis, and evaluations
- Developed and managed a five-year DACH category strategy across all channels, including ecommerce
- Oversaw existing brand/product portfolio, utilizing ATL/BTL marketing tools (over 30 launches per year)
- Led media/PR, digital, and influencer strategies; managed advertising and consumer promotion activities
- Managed category/brand marketing budget (nine-digit annual budget) and monitored profitability/KPIs
- Created and managed company image campaigns to foster brand equity and company awareness
- Developed and implemented executional strategy and planning processes, including new company scorecards
- Implemented structural adjustments and process improvements
- Supported marketing teams through the global pandemic, ensuring health, solidarity, work-life balance, and team spirit
- Managed pandemic customer support via targeted communication and support strategies
- Supervised all internal and external B2B/D2C events, including new digital formats
- Led and coached a team of 11 people
Dec 2018 - Dec 2019
1 year 1 monthDarmstadt, Germany
Senior Manager Marketing / Operational Excellence, D2C
Coty GmbH
- Led development and management of category/brands OpEx turnaround plan with Bain Consultancy; provided action recommendations to Coty board
- Developed category/brand innovation strategy and concepts with senior global marketing & R&D teams
- Managed category/brand executional planning process
- Implemented structural adjustments and process improvements
- Developed category/brand positioning and concepts across all channels
- Led category pricing strategy and retailer pricing negotiations
- Created key market retailer strategies and presentations with Sales
- Developed retailer and category growth opportunities with Customer Marketing/Sales
- Managed ongoing brand/product launches with on- and offline communication (ATL/BTL) D2C
- Implemented Coty leadership trainings
- Managed budget and P&L (eight-digit annual budget)
- Led and coached two direct reports
- Served as interim Head of Marketing Manhattan Cosmetics, leading six direct reports
Jul 2018 - Nov 2018
5 monthsDarmstadt, Germany
Senior Manager Category Expansion & Innovation, D2C
Coty GmbH
- Analyzed innovation and growth opportunities for WELLA retail; recommended actions to Coty Lead Team
- Developed and executed business case calculations and evaluations for category expansion
- Conducted market evaluations, competitor analyses, and identified growth opportunities across channels
- Developed cross-functional business strategy and set up organizational workflow and executional processes
- Collaborated with Customer Marketing/Sales to develop retailer and category growth activities
- Managed budget and P&L (planning, forecasting, and controlling eight-digit annual budget)
- Led and coached one direct report
Jul 2017 - Jun 2018
1 yearDarmstadt, Germany
Global Category Brand Manager, B2B/D2C
KAO Headquarters
- Developed and managed global marketing strategy for KAO key category color
- Created global category and brand concepts, ensuring executional excellence for B2B/D2C
- Initiated mid- to long-term global innovation plans
- Conducted business analyses and planning
- Performed market evaluations, competitor analyses, and identified growth opportunities
- Initiated global market research projects; interpreted results and recommended actions to board and project departments
- Coordinated and supervised projects with internal (R&D, supply chain, sales) and external partners (agencies)
- Developed, implemented, and supervised executional strategy and planning processes
- Managed budget and P&L (eight-digit annual budget)
- Developed and presented global conference and customer event concepts on site
- Led and coached one direct report
Jul 2015 - Jun 2017
2 yearsDarmstadt, Germany
Global Category Brand Manager, B2B/D2C
KAO Headquarters
- Developed and managed global marketing strategy for KAO haircare category (Dualsenses and others)
- Directed global category and brand concepts, including marketing mix guidance for local B2B/D2C organizations
- Led global category relaunch projects, including positioning, product launches, and communication concepts
- Initiated mid- to long-term innovation plans and executed business analyses
- Conducted market evaluations, competitor analyses, and identified growth opportunities
- Supervised global market research projects; recommended actions to board and departments
- Coordinated projects with internal (R&D, supply chain, sales) and external partners
- Implemented executional strategy and planning processes
- Supervised project teams and managed budget/P&L (planning, forecasting, controlling eight-digit annual budget)
- Developed and presented annual global conferences and customer events
- Led and coached one direct report
Aug 2014 - Jun 2015
11 monthsDarmstadt, Germany
Regional Brand Manager, B2B/D2C
KAO Headquarters
- Developed and implemented a transnational long-term brand strategy (mid-price & premium) aligned with global strategies
- Created annual marketing plans executed across full marketing mix: product, price, distribution, communication
- Launched NPD and commercial initiatives in cooperation with Sales and Marketing
- Positioned KAO brands in DACH market to increase brand awareness and strengthen image
- Developed and executed targeted customer marketing activities
- Enhanced retail competence via holistic retail and merchandising concepts
- Created market, competitor, and brand KPI analyses
- Managed budget and controlling for all projects and initiatives (seven-digit budget)
- Led project teams and managed external partners (agencies, suppliers)
- Defined brand pricing strategies for KAO DACH brands
- Coordinated and presented local events
- Led and coached interns and trainees
Jul 2012 - Jul 2014
2 years 1 monthDarmstadt, Germany
Junior Brand Manager, B2B/D2C
KAO Headquarters
- Strategically managed and developed haircare and styling brands locally
- Conducted market, product development, and competitor analyses
- Planned and executed local marketing plans across full marketing mix
- Guided communication activities (ATL & BTL)
- Conceptualized, executed, and presented local/regional events
- Analyzed costs and profitability; administered six-digit annual budget
- Collaborated cross-functionally and regionally (SME/EMEA)
Jan 2012 - Jun 2012
6 monthsDarmstadt, Germany
Internship Marketing/Event Management, B2B/D2C
KAO Headquarters
- Developed, executed, and realized regional events and key customer collaborations
- Managed VIP customer circle: coordination, presentation, stakeholder alignment, on-site representation, and relationship building
- Collaborated cross-functionally and with third parties
- Conducted market development and trend research
- Developed and monitored brand dashboards
- Created and executed communication materials
Summary
I’ve been immersed in the world of business building, marketing & sales for over a decade. Throughout this time, I’ve successfully transformed organisations and brands to generate sustainable growth. My professional journey took me from driving forward brands as Marketing Lead of international consumer goods companies to building organizational structures & efficient teams and co-founding companies as acting CEO of a start-up / successful grown-up company, where I built one of the largest D2C e-commerce marketplaces in the European health sector. This combination of strategic foresight and hands-on experience allows me to successfully guide both large, established enterprises as well as agile, growth-oriented start-ups and grown-ups.
Do you need an experienced interim CEO, CMO or advisory expert to drive your company or brand’s growth? I help fill vacant positions, tackle urgent projects or be an advisor at your side to deliver quick, measurable results. I'm excited to ensure that your needs are optimally met.
Languages
German
NativeEnglish
AdvancedEducation
Oct 2005 - Jun 2012
Christian-Albrechts University of Kiel
Diploma of Economics & Business Administration · Economics and Business Administration · Kiel, Germany · 2.5
Aug 1994 - Jun 2004
Gymnasium Stephaneum
Aschersleben, Germany
Aug 1989 - Jun 1994
Elementary School
Staßfurt, Germany
Certifications & licenses
Certified Personal & Business Coach
DVNLP, EANLP, DNLPCV & INLPTA
Certified Practitioner & Master NLP Coach
DVNLP, EANLP, DNLPCV & INLPTA
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