Malte P. - Advisor and Fractional Executive

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Hünenberg, Switzerland

Experience

Oct 2022 - Present

3 years 3 months

Advisor and Fractional Executive

Malte Polzin Advisory

Since 01.09.2024 in the leadership team of cyon AG with a 40-60% workload
Advisory mandates for SMEs and startups
Lecturer at HSLU and HWZ
Co-host of the SCORE! conference

Jun 2019 - Sep 2022

3 years 4 months

Schaffhausen, Switzerland

CEO PCP.COM Group and CMO

PCP.CH AG / STEG Electronics AG

Responsible for the omnichannel business (B2C, B2B) of STEG-Electronics.ch with up to 17 stores in Switzerland and in-house PC production for STEG-PC and BeckPC (D2C)
Strategic development and expansion of the online shops in the DACH region: techmania.ch, pc-ostschweiz.ch, comstern.de, constern.at
Brand consolidation from PCP to STEG
Resizing and conceptual adaptation of stores before and after COVID-19
Leading the organization through the COVID-19 pandemic, achieving the best results in company history
P&L responsibility for > CHF 100 million and approx. 160 employees

Jul 2018 - May 2019

11 months

Consultant

Various Mandates / Projects

Developed an M&A and digitalization concept
Various consulting mandates (strategy and implementation)
Roles as lecturer, speaker, and moderator

May 2017 - Jun 2018

1 year 2 months

Zürich, Switzerland

CEO

DeinDeal AG

Continued the merger of the brands deindeal.ch (Zurich) and my-store.ch (Geneva) on organizational and technological levels in coordination with Ringier AG
Executed the technological merger of the platforms and realigned the Flash Sales, Travel, and Couponing business units
Reorganized IT, purchasing, customer care, and logistics between Geneva and Zurich
Built a data-driven product management and marketing team
P&L responsibility: approx. CHF 100 million and 140 employees

Feb 2013 - Apr 2017

4 years 3 months

Zürich, Switzerland

Managing Partner / Senior Consultant

Carpathia AG

Consulting in digital business and digital transformation, e-commerce, and digital marketing for companies of all sizes
Projects in online and omnichannel commerce as well as for manufacturers and service providers in Switzerland and Germany (B2B, B2C, D2C)
Strategy, concept development, support, and coaching at all management levels
Co-organization and moderation of the Swiss E-Commerce Award and the Digital-Commerce Connect (SCORE!) conference

Sep 2007 - Jan 2013

5 years 5 months

Mägenwil, Switzerland

CEO of Brack Electronics AG / CMO of the Competec Group

Competec Holding AG

Accompanied growth from 150 to 400 employees
Built and led the executive management team of Brack Electronics AG (marketing, e-commerce, purchasing, and B2B sales) with around 50 employees
Worked on the group-wide shop platform and expanded the product range beyond IT and consumer electronics
P&L responsibility > CHF 100 million as CEO of Brack.ch since 01.2011
Built and managed the marketing and e-commerce department of the Competec Group (Brack.ch and Alltron) for B2C and B2B
Developed and implemented growth strategies and new business models, e.g. the social commerce platform DayDeal.ch (Swiss Marketing Trophy)
Member of the executive board with revenue and profit responsibility for the group (approx. CHF 400 million)

Jan 2004 - Aug 2007

3 years 8 months

Risch-Rotkreuz, Switzerland

Head of Sales & Marketing / Manager of Marketing Communications

ARP Datacon AG

Responsible for the catalog and e-commerce business of the ARP Group in D-A-CH (focus on B2B)
Supported the rollout in the Netherlands and France
Introduced a new corporate design
Contributed to strategy processes as a member of the executive team
Led the CRM sub-project as part of the SAP implementation

Jun 2000 - Dec 2003

3 years 7 months

Bad Vilbel, Germany

Head of Marketing / Business Development Manager

ALLAGO AG

Built and further developed a B2B online shop for office supplies and IT products as a subsidiary of Dresdner Bank
Selected suppliers and planned and controlled the budget for all online and offline marketing activities

Jul 1999 - May 2000

11 months

Frankfurt, Germany

Co-Founder

4Public GmbH

Jan 1999 - Jun 1999

6 months

Neu-Isenburg, Germany

Product Manager (Online Communities)

SuperNet AG

Summary

Growth-focused CMO and Fractional Executive for leading Swiss online and omnichannel companies (B2C & B2B) with revenue >100 million CHF and a proven track record
Highly experienced, strong communicator, empathetic, and entrepreneurial leader with responsibility for up to 160 employees
26 years of experience in digital business, marketing, and corporate leadership in Switzerland and Germany
In-depth expertise in strategic consulting and operational execution in B2B, B2C, and D2C, including successful development and implementation of innovative growth strategies and process and shop projects
Digital leader, advisor, AI expert, lecturer, and speaker on commerce, marketing, and digitization for SMEs and startups