Recommended expert
Florin Rosemann
Internal Process Harmonization & Optimization
Experience
Aug 2024 - Oct 2024
3 monthsMunich, Germany
Internal Process Harmonization & Optimization
Serviceplan Make
- Optimization of internal collaboration to improve client-agency processes and build the basis for implementation of a project management tooling solution to handle international accounts
- Marketing transformation
- Process development
- Organizational design
- Agile
- Adobe Workfront implementation
- Project management standards
- Change management
Jun 2024 - Aug 2024
3 monthsMunich, Germany
Development of a Content Supply Chain
Plan.Net Group
- Assess and optimize central delivery processes for the production department to set up a standardized content supply chain enabled by Adobe Workfront
- Organizational design
- Business analysis
- Process development
- Process implementation
- Adobe Workfront implementation
- Content supply chain management
- Project management
- Agile
Jan 2022 - Jun 2024
2 years 6 monthsMunich, Germany
Re-organization, E2E-Marcom-Process Development
BMW Group
- Development of a central process framework to steer campaign planning, execution and measurement between headquarters and European markets along the customer journey
- Organizational design
- Process development
- Marketing transformation
- Automotive industry expertise
- SAP Signavio
- JIRA
- Confluence
- Customer journey management
- Scrum & Kanban
Dec 2021 - Jun 2022
7 monthsHamburg, Germany
Development of (Content) Marketing Personas
Signal Iduna AG
- Disruption of existing personas by developing a completely new persona framework under consideration of multiple data sources
- Marketing transformation
- Persona mapping
- Insurance industry expertise
- Target group analysis
- Content marketing
- Data-driven and brand-driven user journeys
- Trend mapping
May 2021 - Present
4 years 9 monthsInterim Manager | PMO | Change & Transformation Managing Partner & Strategic Advisor
exos strategy advisors
- We are a boutique consultancy offering professional interim management and freelance services with a broad expertise in various industry sectors.
- Our main fields of excellence:
- Agile project management (Scrum & Kanban)
- Digital transformation
- Organizational design
- Marketing transformation
- Change management
Dec 2016 - Apr 2021
4 years 5 monthsHead of Marketing & Digital
Volkswagen Retail Dealer Group
Jul 2014 - Nov 2016
2 years 5 monthsCommunications & Brand Consultant
KNSK Hamburg and Essen
Skills
Experienced Project Lead Handling International Transformation, Change & Strategic Marketing Projects
Project Management & Multi-stakeholder Management Along Agile Structures (Scrum & Kanban)
Development & Implementation Of End-to-end Process Solutions And Functional Models For Organizations
Strategic Marketing & Communications
Deep Insights Of Industry Sectors, E.g. Premium Oem, Automotive Retail, It, Financial Products, Insurance, Chemical Industry, Digital Economy, Brand & Communications
Digital Transformation
Organizational Design
Marketing Transformation
Change Management
Languages
German
AdvancedEnglish
AdvancedEducation
Oct 2012 - Jun 2015
WAM
Dipl. Communications- & Marketingmanager, Specialization: Strategic Marketing · Dortmund, Germany
Certifications & licenses
Agile Project Management course
Hochschule Emden Leer
Digital Transformation course
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