Vismaya Babu - Marketing Manager

Kochi, India

Experience

Jan 2025 - Present

1 year 1 month

Kochi, India

Built Emvigo's first predictable inbound engine through AI-aware content discovery, website architecture revamp, CRO, and multi-channel demand experiments.
Improved inbound lead quality and CRM routing, reducing the average conversion cycle to ~1.5 months.
Implemented entity-led, answer-first content frameworks that enabled pages to surface in GPT/LLM answer cards ahead of traditional SERP timelines.
Led end-to-end optimization of IA, messaging, and UX across core service pages; ran structured A/B tests on CTAs, forms, and layouts to improve discovery-to-conversion flow.
Established BOFU-focused publishing and internal-linking strategy to build topical authority and support faster sales qualification.
Rebuilt CRM lifecycle (lead scoring, attribution, SDR workflows) and deployed AI automations for lead enrichment, qualification signals, and CRM hygiene to improve lead velocity.
Ran scalable acquisition experiments across organic discovery, LinkedIn ABM, retargeting, partner content, and product-specific landing environments.

Jul 2020 - Dec 2024

4 years 6 months

India

Achieved a 4x growth in website traffic from 50K to 200K users and boosted conversions from 175 to 800 through data-driven growth strategies and targeted campaigns.
Designed and implemented growth strategies focused on content, market positioning, and platform expansion, resulting in improved brand visibility and conversions.
Created a content calendar informed by competitor insights, user data, and SEO trends, enhancing engagement and delivering sustained campaign growth.
Partnered with product managers to understand upcoming releases, conducted market research, and developed go-to-market plans that integrated with product goals.
Coordinated with design and development teams to ensure content and campaigns met brand, functional, and SEO requirements, delivering a seamless user experience.
Monitored campaign performance and utilized data-driven techniques to refine approaches, continuously improving engagement rates and conversion metrics.

Feb 2020 - Jun 2020

5 months

India

Initiated the foundation for organic lead generation, focusing on sustainable strategies like targeted content and SEO, driving quality leads and setting the stage for long-term growth.
Develop and execute successful SEO strategies
Optimize website content, landing pages, and paid search copy
Work with social media and PPC teams to optimize campaigns
Manage key conversion points in the marketing funnel
Follow and refine analytic procedures and reporting standards
Segment and analyze prospect database to target campaigns

Jul 2018 - Jan 2020

1 year 7 months

India

Created brand awareness and driving lead generation through targeted blogs and campaigns while managing multiple e-commerce client accounts to ensure a strong online presence and measurable results.
Executed tests, collected and analyzed data and results, identified trends and insights to achieve maximum ROI in paid search campaigns.
Tracked, reported, and analyzed website analytics and PPC initiatives and campaigns.
Managed campaign expenses, stayed on budget, estimated monthly costs, and reconciled discrepancies.
Optimized copy and landing pages for search engine marketing.
Performed ongoing keyword discovery, expansion, and optimization.
Researched and implemented search engine optimization recommendations.
Researched and analyzed competitor advertising links.
Developed and implemented link building strategy.
Assisted in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).

Jul 2017 - Jun 2018

1 year

Thiruvananthapuram, India

I concentrated on organic growth strategies, building brand visibility and generating leads through SEO, content marketing, and effective optimization techniques.
Understood client business goals, targets, and target audience.
Planned and executed digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising.
Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).
Tracked, reported, and analyzed website analytics and PPC initiatives and campaigns.
Performed keyword research in coordination with client business objectives.
Provided SEO analysis and recommendations.
Recommended changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.