Annu S.
Marketing Specialist
Experience
Nov 2023 - Mar 2025
1 year 5 monthsChennai, India
On-siteContent Strategist
BetterInvest
- Spearheaded end-to-end content and digital marketing initiatives, driving a 40% increase in engagement across social media, newsletters, and investor-segmented campaigns.
- Directed a ₹10 Cr retention initiative, creating personalized messaging and multi-channel campaigns that re-engaged at-risk investor cohorts and generated $1M ( ₹8.3 Cr) in sales within 2 months.
- Collaborated with engineers and SEO agencies to deliver performance-driven campaigns, increasing website traffic and improving lead quality by 30%.
Dec 2022 - Sep 2023
10 monthsHyderabad, India
RemoteContent Strategist
Nitro Network
- Boosted Twitter engagement by 35% and increased LinkedIn followers by 40% through targeted content planning
- Increased website traffic by 50% and conversions by 20% across Nitro’s IoT, NFT, and Power IQ verticals
- Improved mobile app user engagement and retention by 25% through in-app content revamp
- Led the creation of high-performing landing pages with a 30% rise in conversions
- Developed Nitro Comics' content format, leading to a 50% increase in site traffic and 40% social media engagement
Feb 2022 - Dec 2022
11 monthsRemote
Content Strategist
Blockwiz
- Led social media content and calendar strategy, resulting in 25% engagement and 30% follower growth
- Drove thought leadership campaigns, increasing brand awareness by 20%
- Increased client onboarding by 45% via audience behavior insights and storytelling content
- Delivered 35% higher web traffic and 15% improvement in conversion via optimized content and landing pages
Jan 2021 - Feb 2022
1 year 2 monthsIsrael
RemoteCopywriter
Inbox Ninjas
- Delivered 96+ personalised email campaigns achieving 53% open and 37% reply rates
- Conducted deep client research to ensure copy accuracy and brand alignment
- Played a central role in building high-performing funnels in collaboration with design and marketing
Jul 2019 - Jan 2021
1 year 7 monthsChandigarh, India
On-siteSenior Content Writer
Chappai
- Led content operations, increasing content output by 80% and quality by 60%
- Collaborated with editors, designers, and marketers to elevate brand consistency
- Conducted competitive analysis and implemented SEO, improving organic traffic significantly
Dec 2018 - Jun 2019
7 monthsChandigarh, India
On-siteClient Relationship Manager
Team Amit Airi/ Remax Broker
- Led social media and email marketing campaigns, boosting brand visibility by 50%
- Built and nurtured strong international client relationships, driving a 25% increase in repeat business
- Acted as the primary liaison between clients and internal teams to ensure campaign success and satisfaction
Summary
Results-driven Marketing Professional with 7+ years of experience driving revenue growth and brand expansion in fast-paced environments. Played a key role in scaling Gross Transactional Value from ₹100 Cr to ₹500 Cr and supporting strategic retention and growth initiatives. Proven expertise in content marketing and digital advertising, with consistent ROI improvements of 15–50% across email campaigns, social content, paid ads, and lifecycle journeys. Skilled in campaign management, stakeholder communications, and multi-channel marketing execution.
Languages
Hindi
NativeEnglish
AdvancedAssamese
IntermediatePunjabi
IntermediateNepali
Elementary ...and 1 more
Education
Oct 2015 - Jun 2018
Gauhati University
Bachelor of Commerce, Accountancy, Finance & Marketing · Commerce · Guwahati, India · Cumulative 3.26 GPA
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