Annu Singh - Marketing Specialist

Makum, India

Experience

Nov 2023 - Mar 2025

1 year 5 months

Chennai, India

On-site

Content Strategist

BetterInvest

Spearheaded end-to-end content and digital marketing initiatives, driving a 40% increase in engagement across social media, newsletters, and investor-segmented campaigns.
Directed a ₹10 Cr retention initiative, creating personalized messaging and multi-channel campaigns that re-engaged at-risk investor cohorts and generated $1M ( ₹8.3 Cr) in sales within 2 months.
Collaborated with engineers and SEO agencies to deliver performance-driven campaigns, increasing website traffic and improving lead quality by 30%.

Dec 2022 - Sep 2023

10 months

Hyderabad, India

Remote

Content Strategist

Nitro Network

Boosted Twitter engagement by 35% and increased LinkedIn followers by 40% through targeted content planning
Increased website traffic by 50% and conversions by 20% across Nitro’s IoT, NFT, and Power IQ verticals
Improved mobile app user engagement and retention by 25% through in-app content revamp
Led the creation of high-performing landing pages with a 30% rise in conversions
Developed Nitro Comics' content format, leading to a 50% increase in site traffic and 40% social media engagement

Feb 2022 - Dec 2022

11 months

Remote

Content Strategist

Blockwiz

Led social media content and calendar strategy, resulting in 25% engagement and 30% follower growth
Drove thought leadership campaigns, increasing brand awareness by 20%
Increased client onboarding by 45% via audience behavior insights and storytelling content
Delivered 35% higher web traffic and 15% improvement in conversion via optimized content and landing pages

Jan 2021 - Feb 2022

1 year 2 months

Israel

Remote

Copywriter

Inbox Ninjas

Delivered 96+ personalised email campaigns achieving 53% open and 37% reply rates
Conducted deep client research to ensure copy accuracy and brand alignment
Played a central role in building high-performing funnels in collaboration with design and marketing

Jul 2019 - Jan 2021

1 year 7 months

Chandigarh, India

On-site

Senior Content Writer

Chappai

Led content operations, increasing content output by 80% and quality by 60%
Collaborated with editors, designers, and marketers to elevate brand consistency
Conducted competitive analysis and implemented SEO, improving organic traffic significantly

Dec 2018 - Jun 2019

7 months

Chandigarh, India

On-site

Client Relationship Manager

Team Amit Airi/ Remax Broker

Led social media and email marketing campaigns, boosting brand visibility by 50%

Built and nurtured strong international client relationships, driving a 25% increase in repeat business
Acted as the primary liaison between clients and internal teams to ensure campaign success and satisfaction

Summary

Results-driven Marketing Professional with 7+ years of experience driving revenue growth and brand expansion in fast-paced environments. Played a key role in scaling Gross Transactional Value from ₹100 Cr to ₹500 Cr and supporting strategic retention and growth initiatives. Proven expertise in content marketing and digital advertising, with consistent ROI improvements of 15–50% across email campaigns, social content, paid ads, and lifecycle journeys. Skilled in campaign management, stakeholder communications, and multi-channel marketing execution.

Skills

Content & Channel Marketing:

Full-funnel Content Strategy
Seo/sem
Email Marketing
Blog Strategy
Social Media Campaigns
Video Scripting
Website & Landing Page Optimization

Data & Performance Marketing:

Google Analytics (Ga4)
A/b Testing
Conversion Rate Optimization (Cro)
Marketing Attribution
Roi Tracking
Campaign Reporting

Tools & Tech Stack:

Hubspot
Salesforce
Mailchimp
Notion
Google Ads
Meta Business Suite
Mixpanel
Hotjar
Canva
Figma
Chatgpt
Descript

Automation & Crm:

Marketing Automation
Drip Sequences
Lead Nurturing
Customer Lifecycle Journeys
Retention Campaigns
Crm Strategy & Implementation

Languages

Hindi

Native

English

Advanced

Assamese

Intermediate

Punjabi

Intermediate

Nepali

Elementary

...and 1 more

Education

Oct 2015 - Jun 2018

Gauhati University

Bachelor of Commerce, Accountancy, Finance & Marketing · Commerce · Guwahati, India · Cumulative 3.26 GPA

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Experience

Content Strategist

BetterInvest

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Nitro Network

Content Strategist

Blockwiz

Copywriter

Inbox Ninjas

Senior Content Writer

Chappai

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Team Amit Airi/ Remax Broker

Summary

Skills

Languages

Education

Gauhati University

Bachelor of Commerce, Accountancy, Finance & Marketing · Commerce · Guwahati, India · Cumulative 3.26 GPA

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