Freelance Tech Commerce and Affiliate Marketing Writer

I was a member of Digital Trends’ commerce team, with the task of searching for deals on all kinds of products from various retailers, and writing posts to feature the offers while highlighting the expertise of the website. The products include audio/video equipment, computers and laptops, gaming devices and accessories, smart home devices, and many more within the space.

I started as a weekend news writer for Digital Trends, covering various topics in the tech industry. My main focus was on gaming and mobile, but I also wrote articles on electric vehicles, social media, and emerging technologies.

I am part of the pioneering group that was tasked with the formation of the global Metals & Mining News team, and I continue to be among the main decision makers on news coverage policies and procedures, training programs, and hiring. The team now includes editors, writers and reporters from the United States of America, Canada, United Kingdom, Australia, and Singapore, in addition to the Philippines.

As the manager of the Manila team, my daily duties include information dissemination, performance monitoring and conflict management. I also provide training, on both the newsroom's procedures and the systems used, to new hires.

Editorial duties are part of my role, and I have continued to excel in terms of output quantity and quality. I edit an average of 10 articles daily, averaging 200 words each, in addition to a daily exclusive that averages 1,500 words, ensuring both factual consistency and journalistic integrity.

As a manager in a global newsroom, I am involved in leadership decisions that shape the organization's culture and procedures, including the adoption of the lean mindset, the application of agile methodologies, and the continued development of our systems, including the usage of AI to streamline workflow.

I managed all marketing initiatives for Bootleg Radio, an online radio featuring independent artists, and Brown Bag, a do-it-yourself e-commerce website, with the goal of increasing user count and engagement.

My daily roles include leading the production of marketing collateral, planning and executing events, securing sponsors for marketing projects and creating monthly newsletters for the websites.

I started with the Internal Marketing account, in which I was tasked with conceptualizing and managing internal communications that the University sends to its community. This includes information dissemination through print and digital media, planning and executing events for students and faculty, and writing copy for internal marketing collateral and speeches.

Within three months, I was promoted to handle the Graduate Marketing account, in which I handled all the marketing initiatives concerning the University's graduate studies programs and the then-fledgling College of Law. I created an in-depth market research report for the graduate studies programs, the findings of which are still used in the marketing initiatives being implemented today.

For the College of Law, I was able to increase applicant numbers by 100% between the first year and second year of the college through a combination of internal and external events, marketing collateral and promoted publicity.