Cavin (Otieno) O.

SEO Expert/Content Writer, Strategist and Editor

Dallas, United States

Experience

Sep 2024 - Present
1 year 2 months

Senior Writer and Editor

Gyled

  • Creating and publishing detailed articles on a wide range of LED display topics, including outdoor, indoor, and specialty LED display solutions, enhancing brand authority in the LED display niche.
  • Developing technical content showcasing the benefits of LED displays for various applications, from advertising billboards to indoor digital signage, driving increased customer interest.
  • Collaborating with product teams to ensure content accuracy and relevance, aligning with the latest innovations in LED display technology.
  • Optimizing content for SEO, targeting industry-specific keywords to improve search engine rankings and drive organic traffic to the website.
Mar 2024 - Present
1 year 8 months

Senior Writer

Paystubhero

  • Authoring and publishing 15+ monthly blog posts on paystubs, offer letters, W2s, and other employment-related documents, driving significant audience engagement.
  • Managing a publishing team to ensure timely content delivery, while improving overall quality and alignment with marketing goals.
  • Increasing website conversion rates by 10% through targeted content strategies and SEO optimization focused on financial documents.
  • Monitoring blog performance using Google Analytics, leveraging data insights to refine content strategy and improve click-through rates.
Jan 2024 - Present
1 year 10 months

Senior Writer and Editor

Haosen/Hawson Vp

  • Managing and publishing blogs focused on jewelry trends, product showcases, and brand storytelling, driving increased traffic and engagement.
  • Providing strategic insights and content strategies to enhance website growth, resulting in a notable improvement in site visibility and user interaction.
  • Implementing SEO best practices to optimize content, helping the brand rank higher in search results for key jewelry-related terms.
  • Collaborating with marketing teams to align content with overall business goals, contributing to increased online sales and brand awareness.
Nov 2023 - Jan 2024
3 months

Senior Writer and Editor

Optimize Press

  • Produced and published blogs focused on funnels, marketing, courses, landing pages, and WordPress plugins, positioning OptimizePress as a key builder in the industry.
  • Led content creation for the launch of "Kourses," a new product offering, while managing a team to deliver high-quality comparisons to platforms like Thinkific and Coursera.
  • Developed competitive analysis content, highlighting OptimizePress' advantages over major course platforms, driving increased product awareness and engagement.
  • Collaborated with marketing and product teams to align content with product goals, contributing to the successful rollout of "Kourses" and boosting customer acquisition.
Nov 2023 - Jan 2024
3 months

Senior Writer

Quarktwin

  • Produced and managed over 100 technical blog posts focused on electronic devices, including diodes, electrodes, anodes, and battery technologies, positioning QuarkTwin as an authority in the electronics field.
  • Simplified complex physics concepts into accessible content for diverse audiences, driving engagement and knowledge sharing within the electronics community.
  • Collaborated with engineering teams to ensure technical accuracy and relevance of content related to advancements in electronic components.
  • Implemented SEO strategies to increase the visibility of technical articles, contributing to increased organic traffic and brand recognition in the electronics industry.
May 2023 - Sep 2023
5 months
Hybrid

Senior Writer and Editor

Codeless

  • Developed and executed content strategies for clients in the consumer products and technology niches, with a focus on hybrid technology and cloud solutions.
  • Produced high-quality blogs, whitepapers, and case studies covering topics like cloud computing, hybrid tech, and emerging consumer technologies, driving engagement for clients.
  • Collaborated with cross-functional teams to align content with client goals, ensuring technical accuracy and relevance in rapidly evolving tech landscapes.
  • Managed content calendars and ensured timely delivery of client projects, consistently meeting deadlines while maintaining high standards of quality.
Jan 2023 - Jan 2024
1 year 1 month

Senior Writer

Originality

  • Developed and refined algorithms to accurately differentiate between human-written and AI-generated content, enhancing the product’s ability to flag AI content effectively.
  • Conducted thorough testing across various phases of the product, evaluating performance metrics such as accuracy, precision, and recall in identifying AI content, which led to iterative improvements.
  • Gathered user feedback during the testing phases to improve the interface and usability of the product, ensuring that flagged content was presented clearly and actionable insights were provided.
  • Updated detection methods regularly to adapt to the evolving landscape of AI content generation, ensuring the product remained effective against new AI models and writing styles.
Jan 2021 - Dec 2023
3 years

Senior Writer

Panasonic

  • Authored and published blogs focused on Panasonic’s stage hazers, mist machines, and related products, targeting the entertainment industry.
  • Created engaging content that highlighted the technical specifications and performance of stage hazers, driving awareness among event planners and production professionals.
  • Optimized blog content with industry-specific keywords to improve search visibility and attract a niche audience in the entertainment and stage production sectors.
  • Collaborated with marketing teams to align content with product launches and promotional campaigns, enhancing product reach and customer engagement.
Jan 2021 - Dec 2022
2 years

Senior Writer and Editor

WordAgents

  • Crafted engaging content for clients across diverse niches, including food recipes and AI technology, tailoring writing style to suit each industry’s audience.
  • Produced high-quality blog posts and articles on AI advancements, automation, and their applications across industries, driving traffic and engagement.
  • Created detailed and SEO-optimized food recipe content, enhancing clients' visibility and audience engagement in the food blogging space.
  • Managed multiple client projects simultaneously, ensuring timely delivery of well-researched and compelling content across various niches.
Jan 2020 - Dec 2023
4 years

Senior Writer

Place Media

  • Crafted engaging and informative content across multiple niches, including technology, health, finance, and lifestyle, ensuring tailored messaging for diverse target audiences.
  • Collaborated with cross-functional teams to develop content strategies that aligned with client goals, enhancing brand visibility and engagement in various industries.
  • Conducted in-depth research to produce accurate and compelling articles, blog posts, and marketing materials that positioned clients as thought leaders in their respective fields.
  • Edited and proofread content to maintain high-quality standards, ensuring clarity, consistency, and adherence to brand guidelines across all written materials.
Jun 2019 - Dec 2023
4 years 7 months

Writer and Editor

PureContent

  • Produced and edited content for 20+ online platforms, such as websites, blogs, social media, newsletters, and e-books, ensuring adherence to client style guides and increasing client retention by 15%.
  • Uploaded and formatted over 150 pieces of content using WordPress, enhancing site navigation and user experience.
  • Performed keyword research and optimized content, leading to a 25% increase in organic search rankings for client websites using tools such as Google Analytics, Moz, and SEMrush.
  • Collaborated with clients to develop tailored content strategies, improving audience engagement by 20% across various channels.
Mar 2018 - Dec 2024
6 years 10 months

Freelance Writer

Quora, Medium, HubPages & Vocal

  • Authored over 200 articles on personal development, travel, and culture, building a following of 5,000+ readers across platforms.
  • Promoted content through social media, resulting in a 30% increase in audience engagement and interaction.
  • Developed an online portfolio that showcased a diverse range of writing styles and topics, attracting new freelance opportunities.
  • Engaged with readers and fellow writers, fostering a network that increased collaboration and content sharing by 40%.

Summary

I am a highly skilled and versatile SEO Expert, Content Writer, Strategist and Editor with over five years of experience. I'm producing engaging, high-quality content for a wide range of online platforms. Proficient in SEO, keyword research, and WordPress, I excel in optimizing content for search engines while delivering value to target audiences. My expertise spans various industries. This including health, education, technology, and lifestyle, where I consistently craft compelling content that drives traffic and enhances brand visibility.

Adept at working with diverse clients, I bring a collaborative and detail-oriented approach to content management, ensuring client goals are met with precision.

  • Content Creation: Expertise in crafting engaging, high-quality content tailored to various audiences and platforms.
  • SEO Optimization: Proficient in implementing SEO strategies to enhance visibility and organic search rankings.
  • Team Leadership: Experienced in managing and mentoring writing teams, fostering collaboration, and improving overall productivity.
  • Project Management: Strong organizational skills in overseeing multiple projects simultaneously while meeting tight deadlines.
  • Research Proficiency: Ability to conduct comprehensive research to ensure content accuracy and relevance.
  • Content Strategy Development: Skilled in creating and executing content strategies that align with marketing objectives and audience needs.
  • Data Analysis: Proficient in analyzing content performance metrics to drive actionable insights and optimize future strategies.
  • Quality Assurance: Strong attention to detail in reviewing and editing content to maintain high standards and reduce error rates.
  • Client Relations: Excellent interpersonal skills in building and maintaining relationships with clients, resulting in improved satisfaction and retention.
  • Adaptability: Ability to quickly adapt to new trends, tools, and technologies in the fast-paced content creation landscape.
  • Cross-functional Collaboration: Experienced in working with marketing, design, and technical teams to align content with broader business goals.
  • Digital Marketing: Knowledgeable in various digital marketing techniques, including social media, email marketing, and audience engagement strategies.
  • Creative Problem-Solving: Strong analytical skills to identify challenges and develop innovative solutions in content development and strategy.
  • Time Management: Efficient in prioritizing tasks and managing time effectively to meet project deadlines without compromising quality.

Languages

English
Advanced

Education

Sep 2015 - Jun 2018

Maseno University

Bachelor of Arts · English Literature · Maseno, Kenya

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