Lauren T.
SEO Copywriter, Editor, & Content Strategist
Experience
Mar 2025 - Jul 2025
5 monthsWaltham, United States
SEO Content Writer & Editor
Constant Contact
- Manage full blog review and publishing process, and maintain a monthly content calendar to ensure website remains active and relevant
- Review 5-10 weekly SEO briefs from agency partners for voice, tone, story, and alignment with brand audience and priorities
- Edit freelance submissions to ensure SEO optimization and brand consistency, and provide constructive feedback to writers through freelancing portal within 5 days of submission
- Execute blog post revisions for existing pieces, updating copy to improve content optimization and brand alignment
- Format and publish completed blog posts in WordPress, create blog graphics with Adobe Photoshop, and utilize Yoast SEO and Ahrefs to increase ranking potential
- Communicate with team members via Slack and ClickUp to establish project cadence, foster teamwork, and maintain transparency
Aug 2024 - Jan 2025
6 monthsHouston, United States
Social Media Copywriter
Digi-Clicks
- Craft Instagram, Facebook/Meta, and LinkedIn social media copy for corporate pages and B2B, B2C, and DTC clients in the home improvement, food & beverage, energy technology, apparel, real estate, and finance industries
- Shift writing style to adhere to each client’s unique brand voice and tailor copy to suit each post’s audience and social media platform
- Research client competitors while planning monthly content calendars to keep up with industry trends and maintain content originality
- Revise and refine copy based on provided Spanish translations to create a natural, native English flow
Aug 2024 - Dec 2024
5 monthsCockeysville, United States
Web Copywriter, Enspire for Enterprise
Perseus Group
- Write web pages for franchise clients, ensuring engaging messaging tailored to local audiences, including business home pages, service landing pages, and product landing pages in education, personal care, home improvement and construction, and business services niches
- Optimize B2B and B2C web page content for SEO and conversions, incorporating relevant keywords from SEMRush to enhance visibility and drive organic traffic
- Collaborate with cross-functional teams using JIRA to streamline the content creation process and maintain project workflows
- Create alt text descriptions to improve accessibility and communication of essential image details, ensuring every element supports overall marketing objectives
Sep 2022 - May 2024
1 year 9 monthsChicago, United States
Product Copywriter
ALDI, Inc.
- Compose engaging product descriptions in ALDI’s Maverick on a Mission tone across all shopping departments, including fresh meat & seafood, beverages, fresh produce, home décor, paper goods, dairy, snacks, apparel, and frozen foods, with nutritional information, recipe ideas, and event menu suggestions
- Write SEO-based product titles for items across all categories to be used on the ALDI website and in weekly promotional email newsletters
- Collaborate on best practices guidelines for product titles and descriptions based on competitor research, SEO strategies, and customer experience concerns
- Execute extensive edits and rewrites for over 1,000 product descriptions to facilitate a seamless transition to revamped website structures
- Lead seasonal marketing campaigns by composing compelling copy for over 500 products per season, aligning messaging with strategic marketing objectives
May 2022 - Jun 2022
2 monthsChicago, United States
Content Writer
Kennicott Brothers
- Write engaging product descriptions for event décor items, including silk flowers and foliage, candles, fabrics and bouquet wraps, vases, and ornaments
- Enhance all copy with powerful SEO keywords to significantly improve visibility and convert potential customers through better search rankings
- Consult on marketing content, providing editing services and feedback aligned with audience engagement strategies and conversion goals
Jan 2022 - Apr 2024
2 years 4 monthsLos Angeles, United States
Content Strategist
Jeneration Academy
- Ghostwrite sales emails to promote academy launches including online courses, masterclasses, digital downloads, and in-person events, focusing on mentorship, community, and user value
- Produce SEO-driven blog posts, landing page copy, newsletters, and feature/award submissions to continuously increase awareness, maintaining the CEO’s authentic voice
- Provide blog post feedback to junior copywriters via Google Docs, collaborate with team members through Slack, and manage deliverables using Asana project management software
- Research industry shifts and innovations to develop new educational resources that put community members ahead of the curve
- Strategize social media campaigns to boost engagement across multiple channels and write platform-specific copy for Instagram, Facebook/Meta, LinkedIn, and YouTube
- Conduct targeted SEO keyword research using Mangools to craft clickable titles, meta descriptions, and 1,200-word weekly blog posts to increase web traffic
Jun 2019 - May 2022
3 yearsNew York, United States
Assistant Merchandiser, LC Lauren Conrad
Sequin, LLC.
- Assist in the management of a $50M business and facilitate its continued growth year over year
- Maintain database of all LC Lauren Conrad styles and write product names and attributes based on company standards
- Manage multiple monthly deadlines for external sample processes, balancing team needs and priorities with sample availability
- Craft packaging copy for specialty jewelry collections, including holidays, sentimental sayings, and floral, color, and animal symbolism
- Pitch new concepts to clients via digital mood boards and proofread presentation materials for accuracy and professionalism
- Act as a liaison between internal and external vendor teams, communicating feedback on designs, curation strategies, selling information, photography standards, and packaging directives
Languages
English
NativeEducation
New York University
Bachelor of Science in Media, Culture, and Communication, Minor in Gender & Sexuality Studies · New York, United States · 3.86
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