Mac C.

CTO / Retired

Summit, United States

Experience

Jan 2022 - Jun 2025
3 years 6 months

CTO / Retired

BotMaker Software

  • Directed AI-powered marketing initiatives, leveraging AI tools for content generation and image optimization to enhance engagement and drive conversions, achieving a 23% increase in conversion rates.
  • Created detailed documentation to simplify onboarding and technical training, ensuring clarity and purpose in all written materials, reducing onboarding time by 50%.
  • Led cross-functional teams to deliver AI and automation projects on time, within scope, and with clarity, improving project delivery efficiency by 150%.
Nov 2019 - Present
6 years 1 month

Freelance Ghostwriter

GhostWriters Collective

  • Retired tech founder turned freelance ghostwriter with over 40 years of writing experience across industries, including books, blogs, manuals, and business plans.
  • Directed AI-powered marketing initiatives, leveraging AI tools for content generation and image optimization to enhance engagement and drive conversions.
  • Created detailed documentation to simplify onboarding and technical training, ensuring clarity and purpose in all written materials.
Nov 2007 - May 2024
16 years 7 months

Technology Consultant / Automation Specialist / Retired

Applied Research Technologies Corporation

As Lead Technology Consultant and Automation Specialist, I bridged the gap between technical innovation and effective communication. My role combined hands-on automation expertise with the ability to craft clear, persuasive writing—from business plans and proposals to technical reports and training materials. I helped clients modernize operations, improve product quality, and maintain regulatory compliance while ensuring every project is supported by precise, professional documentation.

  • I provided consulting services (often under NDA) to food manufacturers, assessing processes, identifying automation opportunities, and developing tailored solutions. Each engagement includes writing project briefs, technical summaries, and implementation guides that help clients understand complex systems and achieve measurable improvements.
  • I produced R&D documentation, process descriptions, and training materials that capture both technical accuracy and clarity for end users.
  • I managed benchtop R&D and author formulation reports, SOPs, and compliance documentation to meet USDA and FDA standards—writing with both precision and accountability in mind.
  • I oversaw automation projects in production, quality control, and packaging while writing client proposals, business and marketing plans, white papers, and presentation materials that communicate value, attract investment, and support executive decisions.
Mar 1998 - Jul 2007
9 years 5 months

Director of Food Science & Applied Technologies

GCA Technology Services (GCA)

As Director of Food Science and Applied Technologies, I combined technical innovation with precise communication — transforming complex R&D and production strategies into clear, actionable plans. I specialized in helping clients bring new products to market efficiently through expert formulation, process design, and documentation that met both regulatory and commercial goals.

  • Led the creation of rapid prototypes tailored to client objectives, managing each project from concept to presentation. Authored project briefs, process documentation, and client reports that translated technical progress into understandable, results-driven communication.
  • Directed large-scale R&D initiatives focused on cost-effective formulation and production efficiency. Developed technical manuals, SOPs, and product specifications that ensured manufacturing consistency and compliance while maintaining quality standards.
  • Provided strategic consulting on USDA/FDA facility design and product development. Wrote market analyses, white papers, and business proposals that connected technical innovation to market trends and consumer demand.
  • Engineered scalable lab prototypes customized to client specifications. Produced testing documentation, formulation reports, and technical summaries to guide seamless scale-up from lab to full production.

Summary

AI and automation specialist with 17+ years of experience translating technical precision into high-performing digital content. Expert in using AI tools to enhance product descriptions, streamline documentation, and drive retail conversions. Proven record of improving engagement, clarity, and operational efficiency through data-informed content strategies.

Languages

English
Native

Education

Oct 2016 - Jun 2019

Digital Marketing Institute

MSc in Digital Marketing · Digital Marketing · Blackrock, Ireland

Oct 2014 - Jun 2015

William Howard Taft University

BSL in Law · Law · Denver, United States

Certifications & licenses

Certified Blockchain Architect

Blockchain Council

Lean Six Sigma Black Belt SSAA

Six Sigma Academy Amsterdam

Media Communications Certificate - Master’s Level

Full Sail University

Professional Certificate Program In Adaptive Software Development

Academy Europe Open University

Professional Certificate Program In Artificial Intelligence

Academy Europe Open University

Professional Certificate Program In Artificial Neural Network

Academy Europe Open University

Professional Certificate Program In Artificial Neural Network

Academy Europe Open University

Professional Certificate Program In Banking

Academy Europe Open University

Professional Certificate Program In Blockchain

Academy Europe Open University

Professional Certificate Program In Cryptography

Academy Europe Open University

Professional Certificate Program In Distributed Database Management

Academy Europe Open University

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