Communications Director, Editor, Copywriter, & Communications Strategist with 14+ years of experience in content creation,

• Currently leads the content marketing strategy for repath, a fast-growing climate tech company, reporting directly to the CEO.
• Responsibilities include building and implementing full-funnel content strategies aligned with business goals, including lead generation, customer education, and thought leadership.
• Creates high-performing content across blogs, newsletters, case studies, social media, executive LinkedIn profiles, email campaigns, and investor materials
• Provide strategic guidance and counsel on internal and external communications, marketing and employer branding.

Since my role with Rosberg X Racing was on contract, I also managed several high-profile clients across corporate communications, copywriting, social media, communications and brand strategy, and thought leadership.

• EIT InnoEnergy (Co-founded by the European Union): Wrote and edited industry white papers and reports. Developed thought leadership articles, blog content, website copy, and internal communications. Conducted interviews with key industry figures and managed communications at the flagship event: The Business Booster. Created 360-degree communications and marketing strategies for select portfolio companies.
• Nico Rosberg: I’ve led all LinkedIn content and thought leadership for the Formula One World Champion, Sustainability Entrepreneur, and Angel Investor, collaborating with organisations such as Oxford University, Formula One, Silverstone, Climeworks, Mercedes, EnBW, Jungheinrich, Greentech Festival, and more. Increased LinkedIn impressions by 9,400%, reaching over 26 million impressions in 2024. I also wrote and produced content that trended on average 27 times per year, achieving “Top Voice” status on LinkedIn and regularly being featured by LinkedIn News.
• Africa Practice: Provided copywriting and editing services for clients such as eMobilis and the NBA.
• Carbon Centrum: Created B2B and B2C communication strategies, website copy, social media content calendars, investor pitch materials, and sustainability messaging for this cleantech company.
• The Liberty Vuka Knowledge Summit (featuring Russell Simmons): Led communications strategy, PR outreach, and all social and digital promotion for this global event.
• Provident Real Estate: Developed real estate marketing content, blog articles, and lead generation campaigns.
• Avy & Dan: Collaborated on brand storytelling, copywriting and industry blog posts.
• International Jazz Extravaganza (IJE): Managed PR, communications strategy and social media for the international event, which trended worldwide.

• Led digital and social media, PR, internal marketing and communications strategy for the global public relations firm, working on clients such as P&G, Shell, Citrix, Cisco, Liberty Holdings Limited, Dark Fibre Africa, Hogan Lovells and the Johannesburg Stock Exchange.
• Developed multi-platform digital campaigns, increasing client brand visibility by 70%.
• Identified new business opportunities, led proposals, and secured strategic partnerships.
• Managed stakeholder and government engagement strategies and projects.
• Led media training workshops with key industry professionals and thought leaders.

• Developed and executed social media, digital marketing, and copywriting strategies for Famous Brands (Africa's largest restaurant franchisor), managing food and consumer brands such as Wimpy, Mugg & Bean, Steers, Debonairs Pizza, Fishaways, and Keg.
• Managed advertising, website content, and social media engagement.
• Led numerous radio and TV campaigns that also trended on social media.