Karen Cousins
Strategic Communications and Social Media Lead
Experience
Strategic Communications and Social Media Lead
Nico Rosberg
- Managed Nico Rosberg's LinkedIn presence, achieving nearly 26 million impressions and trending over 27 times throughout 2024.
- Increased engagement and impressions by 7,200% in the first year and achieved a further 2,240% growth in the following year.
- Created a video series and campaign for Rosberg Philanthropies in partnership with Oxford University to sponsor PhD students for sustainability and clean tech solutions.
- Produced content raising awareness for urgent climate action in collaboration with Dr. Alun Lloyd Hubbard.
- Developed content to showcase the work of Oxford fellows using sustainable fuel for maritime transport.
- Executed sustainability projects using motorsports influencers to create awareness and engagement.
Head of Communications and Public Relations
Rosberg X Racing
- Managed all aspects of communications strategy and public relations, securing top-tier media opportunities for the team and drivers.
- Achieved an average annual Advertising Value Equivalency (AVE) of €26.56 million and a media reach of 3.21 billion.
- Maintained an average annual social media reach of 7.66 million.
- Handled digital channels and partner communications, delivering original and impactful messaging across all platforms.
- Produced press releases and social media content for major partnerships, including the Vulcan Energy and RXR collaboration.
Marketing Strategist and Ghostwriter
Make It Happen
- Ghost-wrote the book "Making It Happen: The Ultimate Guide to Selling," which reached #1 best-seller status on Amazon in its category within 24 hours of publication.
- Provided strategic social media advice and marketing strategies to the CEO.
- Developed technical articles, blog posts, and marketing copy to support business growth and brand authority.
Journalist and Strategic Communications Consultant
Karen Cousins
- Fourteen years of experience in strategic communications, PR, digital and social media, advertising, copywriting, and brand building.
- Collaborated with top international brands including the BBC, MTV, Mercedes, Oxford University, Procter & Gamble (P&G), Comedy Central, Montreux Comedy Festival, SONY, Shell, Audi, and The United Nations.
- Specialized in crafting narratives that resonate with diverse audiences through turnkey strategies, online audits, and community management.
- Facilitated social media training, media training, and writing workshops.
- Produced a wide range of content including video scripts, speeches, journalistic interviews, and thought-leadership pieces.
- Expert in crisis communications, content plans, and website optimization.
Strategic Communications Consultant
Africa Practice
- Developed a toolkit and report titled "A Policy Guide for Digital Economy Progress," focused on advocating and implementing strategies for a stronger gig work sector in Kenya.
Thought Leadership Writer
Carbon Centrum
- Produced thought leadership blog posts and articles focusing on sustainability and carbon impact.
Technical Content Strategist
EIT Inno Energy
- Authored the white paper "Driving the Solar Revolution."
- Developed SEO-based content covering thematic areas within sustainable energy, driving increased traffic to the website, intranet, and social media channels.
Content Campaign Creator
Sunreef Yachts
- Created video campaigns for an eco-luxury catamaran manufacturer to showcase sustainable fuel solutions and environmental initiatives.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (15 years), Professional Services (15 years), Advertising (15 years), Automotive (4 years), and Sport (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (15 years) and Sustainability Management (3 years).
Summary
Meet Karen Hi, I'm Karen; a qualified journalist with fourteen years of experience in strategic communications, PR, digital and social media, advertising, copywriting, ghostwriting, and brand building. What drives me is working on projects that have the potential to change the world for the better. Nothing inspires me more than seeing bold ideas come to life, telling the stories behind them, and supporting businesses that challenge the status quo with innovative solutions. For me, great communication strategies involve sparking conversations, making authentic connections, driving action, and creating a lasting impact. My career has been marked by successful collaborations with top international brands such as the BBC, MTV, Formula One World Champion & Sustainability Entrepreneur Nico Rosberg, Rosberg X Racing, Mercedes, Oxford University, Procter & Gamble (P&G), Comedy Central, Montreux Comedy Festival, SONY, Shell, Audi, EIT Inno Energy, The United Nations, GREENTECH FESTIVAL, and many more. My campaigns have trended and gone viral hundreds of times, and my work in the sustainability space has received multiple prestigious awards. Among my other achievements, I ghost-wrote the book "Making It Happen: The Ultimate Guide to Selling" for a client, which became a #1 best-seller on Amazon in its category within just 24 hours of publication. If you're looking for someone to generate awareness, build credibility, and create meaningful content, then you've come to the right place.
Skills
I Specialise In Strategic And Creative Solutions. My Expertise Is Crafting Narratives That Stand Out And Resonate Deeply With Diverse Audiences. With A Background In Pr, Digital And Social Media, Advertising, And Strategic Campaigns, I Would Love To Assist Your Company By Driving Its Communications Efforts To The Next Level.
Digital & Social Media
- Turnkey Strategies
- Online Audits
- Community Management
- Social Media Training
- Content Plans
- Social Media Advertising
- Reporting
- Optimisation
- Linkedin Articles And Templates
- Website Optimisation
- Campaign Strategies
Public Relations
- Press Releases
- Biographies
- Content Plans
- Media Tracking
- Media Training
- Journalistic Interviews
- Thought Leadership
- Video Scripts
- Speeches
- Ghost-writing
- Editing
Writing
- Thought-leadership Pieces
- Blog Posts
- News And Magazine Articles
- Emailers
- Website Copy
- Press Releases
- Clickfunnel Copy
- Newsletters
- White Papers
Strategic Communications And Consulting
- Strategic Communications
- Crisis Communications
- Social Media Training And Workshops
- Media Training
- Writing Workshops
Languages
Education
PhD · Engineering Science
Profile
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Professionals working in or nearby Beilstein, Germany
