Beth (Naomi) Colman
SaaS Copywriter
Experience
Oct 2021 - Present
3 years 10 monthsSenior Content Manager
Customer Alliance
- Gerated over €100k ARR in pipeline from a single article
- Pioneered and executed a content strategy, achieving a 50% surge in monthly traffic and a 73% growth in organic keywords within 6 months
- Launched a branded newsletter with an average open rate of over 50%
- Consistently analysed and reported on traffic metrics and content performance
- Crafted copy for a wide range of assets including website copy, social media posts, ads and video scripts
Apr 2016 - Oct 2021
5 years 7 monthsFreelance Writer (Content, Copy & Journalism)
Beth Colman Copy
- Conceived and executed bespoke content strategies for diverse small businesses
- Delivered on-brand B2C and B2B content spanning sales pages, blog posts, website copy, and strategic email marketing campaigns
- Demonstrated a keen sense for adapting tone, voice, and style, tailoring content meticulously for varied audiences and client personas
Languages
English
NativeEducation
Oct 2010 - Jun 2014
University of Reading
Art & Philosophy · Art & Philosophy · Reading, United Kingdom
Certifications & licenses
How to Edit
Ryan Law
Copy School
Copyhackers
NCTJ Diploma in Journalism (Gold Standard)
Press Association
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