Beth (Naomi) Colman

SaaS Copywriter

Benz, Germany

Experience

Oct 2021 - Present
3 years 10 months

Senior Content Manager

Customer Alliance

  • Gerated over €100k ARR in pipeline from a single article
  • Pioneered and executed a content strategy, achieving a 50% surge in monthly traffic and a 73% growth in organic keywords within 6 months
  • Launched a branded newsletter with an average open rate of over 50%
  • Consistently analysed and reported on traffic metrics and content performance
  • Crafted copy for a wide range of assets including website copy, social media posts, ads and video scripts
Apr 2016 - Oct 2021
5 years 7 months

Freelance Writer (Content, Copy & Journalism)

Beth Colman Copy

  • Conceived and executed bespoke content strategies for diverse small businesses
  • Delivered on-brand B2C and B2B content spanning sales pages, blog posts, website copy, and strategic email marketing campaigns
  • Demonstrated a keen sense for adapting tone, voice, and style, tailoring content meticulously for varied audiences and client personas

Languages

English
Native

Education

Oct 2010 - Jun 2014

University of Reading

Art & Philosophy · Art & Philosophy · Reading, United Kingdom

Certifications & licenses

How to Edit

Ryan Law

Copy School

Copyhackers

NCTJ Diploma in Journalism (Gold Standard)

Press Association

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