Experience
Oct 2021 - Present
3 years 10 months
- Gerated over €100k ARR in pipeline from a single article
- Pioneered and executed a content strategy, achieving a 50% surge in monthly traffic and a 73% growth in organic keywords within 6 months
- Launched a branded newsletter with an average open rate of over 50%
- Consistently analysed and reported on traffic metrics and content performance
- Crafted copy for a wide range of assets including website copy, social media posts, ads and video scripts
Apr 2016 - Oct 2021
5 years 7 months
- Conceived and executed bespoke content strategies for diverse small businesses
- Delivered on-brand B2C and B2B content spanning sales pages, blog posts, website copy, and strategic email marketing campaigns
- Demonstrated a keen sense for adapting tone, voice, and style, tailoring content meticulously for varied audiences and client personas