Farren (E.) Bennett

This sabbatical allowed me to focus my full attention on caring for an unexpectedly ill family member, while staying up on changing industry trends.

• Developed content strategies for online campaigns, including executive LinkedIn posts.
• Created and managed intranet content relevant to executives, finance, HR and marketing.
• Implemented the first collaborative cross-team communications cycle, ensuring all activities relevant to target audiences were captured and communicated.
• Translated executive voices and customer needs into content for targeted internal and external media.
• Developed and maintained the “This is Hilti” presentation used by over 3,000 sales employees with their customers.
• Wrote successful nomination for Most Admired CEO, Dallas Business Journal, 2019.
• Authored “World Trade Center: Hilti Emergency Response and Rebuilding,” highlighting the 18-year journey of team members and front-line construction workers from Sept. 11, 2001, through the completion of Towers 2, 3 & 4 in 2018.

• Served as primary brand and communications consultant between global HQ and five European business hubs (Paris, Manchester, Munich, Milan, and Moscow); coached hub communications teams and led leadership workshops on brand strategy development.
• Global project leader for employer branding strategy: scoped projects, conducted market research, defined target personas, facilitated senior-level workshops, and developed employer value propositions.
• Selected and led a global, cross-functional team and brand agencies.
• Built the company’s first Employer Brand ecosystem and prioritized a multi-year execution roadmap with executive buy-in.
• Strategized and revised over 30 static websites into best-in-class recruitment storytelling platforms.
• Hired and supervised the company’s first global transcreation agency, translating English master content into 20+ languages.

• Managed four-person team communicating with membership, government and donors.
• Wrote weekly newsletter, annual report and speeches for the president.
• Served as chamber media spokesperson.