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Farren (E.) B.

Sabbatical / Caregiver

McKinney, United States

Experience

Jul 2023 - Mar 2024
9 months

Sabbatical / Caregiver

  • This sabbatical allowed me to focus my full attention on caring for an unexpectedly ill family member, while staying up on changing industry trends.
Jun 2021 - Jul 2023
2 years 2 months
Plano, United States

Executive and Corporate Communications, Senior Manager

Hilti North America

  • Managed content strategy and production for key executives, ensuring brand consistency across all media.
  • Counseled CEO and C-suite on internal and external communications messaging, including crisis situations.
  • Led collaboration across team silos (social media, social impact, HR, DEI, and traditional/retail sales) to produce content strategy calendars, ensuring that company initiatives were effectively harmonized across relevant media.
  • Managed DFW media relations.
  • Spokesperson for market.
  • Executive producer of monthly CEO Business Update and quarterly townhall.
  • Wrote all content, developed slides, managed live Q&A sessions.
  • Wrote content for key executives for speeches, in-person presentations and the media.
Dec 2018 - Jun 2020
1 year 7 months
Plano, United States

Corporate Communications, Senior Manager

Hilti North America

  • Developed content strategies for online campaigns, including executive LinkedIn posts.
  • Created and managed intranet content relevant to executives, finance, HR and marketing.
  • Implemented the first collaborative cross-team communications cycle, ensuring all activities relevant to target audiences were captured and communicated.
  • Understanding executive “voices” and customer needs then translated to content for targeted internal and external media.
  • Developed and kept current the “This is Hilti” presentation used by 3,000+ sales employees with their customers.
  • Wrote successful nomination for Most Admired CEO, Dallas Business Journal, 2019.
  • Author: “World Trade Center: Hilti Emergency Response and Rebuilding” highlighting the 18-year journey of team members and front-line construction workers from Sept. 11, 2001, through the completion of Towers 2, 3 & 4 in 2018.
Jan 2016 - Dec 2018
3 years
Plano, United States

Talent Attraction Manager

Hilti North America

  • Developed, wrote and edited all content for new career websites (US and Canada).
  • Managed content using the Drupal CMS.
  • Rewrote all recruitment marketing material and executed online content management strategy, including geotargeted advertising.
  • Wrote and secured best employer awards, including the first Glassdoor Top 100 in the US, and Top 100 Great Place to Work©.
  • Responsible for ideating employer brand and recruitment marketing into new areas.
  • Vendor management, responsible for LinkedIn, Glassdoor, local and global creative agencies, and freelance creatives.
Mar 2012 - Dec 2015
3 years 10 months
Liechtenstein

Senior Global Brand Consultant (leader global employer brand strategy)

Hilti Group Headquarters

  • Primary brand and communications consultant between global HQ and the five European business hubs (Paris, Manchester, Munich, Milan, and Moscow).
  • Coached hub communications teams.
  • Led leadership workshops on brand strategy development.
  • Global Project Leader for employer branding strategy.
  • Owned project scoping, market research, target personas, senior-level workshops, and employer value proposition development.
  • Selected and led a global, cross-functional team, and brand agencies.
  • Built the company’s first Employer Brand ecosystem and prioritized a multi-year execution roadmap with executive buy-in.
  • Successful strategy and revision of 30+ old static websites into best-in-class recruitment storytelling platforms.
  • Hired and supervised the company’s first global transcreation agency which took English master content into 20+ languages.
Liechtenstein

Brand Strategy & Consulting Manager

Hilti Global Headquarters

  • Led the first integrated marketing campaign development across diverse countries and regions to centralize global communications development and optimize costs while allowing for local customization.
Liechtenstein

International Brand and Communications Manager

Hilti Global Headquarters

  • Guided the global development of communication assets and positioning of products, addressing the needs of local markets.
  • Core team developing global brand strategy.
  • Consultant to
Tulsa, United States

Head of Marketing Communications

Hilti North America

  • Managed team of 10 responsible for all internal and customer facing communications.
  • +$3 million annual budget.
Tulsa, United States

Head of Communications

Tulsa Chamber of Commerce

  • Managed four-person team communicating with membership, government and donors.
  • Wrote weekly newsletter, annual report, speeches for president.
  • Served as chamber media spokesperson.

Summary

Communications professional with extensive national and global experience developing global and local brand strategy, execution, and tracking. Executive communications and employer branding leadership.

  • Project Management
  • Content Strategy
  • Writing and Storytelling
  • Spokesperson
  • Media Relations
  • Mentor

Languages

English
Advanced
German
Intermediate

Education

Arkansas State University

Bachelor of Science · Communications · Jonesboro, United States

Certifications & licenses

Executive Communications Summit

LEAN training, Yellow Belt in organization processes

Inclusion, Equity and Community Building

Univ. North Texas

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