Adedoyin Mfon - Founder & Product Lead

Q: Where is Adedoyin based?

Adedoyin is based in Aberdeen, United Kingdom and can operate in on-site , hybrid , and remote work models.

Q: What languages does Adedoyin speak?

Adedoyin speaks the following languages: English (Native), Yoruba (Native) .

Q: How many years of experience does Adedoyin have?

Adedoyin has at least 17 years of experience. During this time, Adedoyin has worked in at least 5 different roles and for 6 different companies . The average length of individual experience is 3 years and 9 months . Note that Adedoyin may not have shared all experience and actually has more experience.

Q: What is Adedoyin's latest experience?

Adedoyin's most recent position is Founder & Product Lead at Grains & Oil Ltd .

Q: What companies has Adedoyin worked for in recent years?

In recent years, Adedoyin has worked for Grains & Oil Ltd , The Magnific Company , and Standard Bank Group .

Q: Which industries is Adedoyin most experienced in?

Adedoyin is most experienced in industries like Retail , Banking and Finance , and Fashion and Apparel . Adedoyin also has some experience in Energy and Food and Beverage .

Q: Which business areas is Adedoyin most experienced in?

Adedoyin is most experienced in business areas like Product Development , Sales , and Customer Service . Adedoyin also has some experience in Marketing , Project Management , and Procurement and Purchasing .

Q: Which industries has Adedoyin worked in recently?

Adedoyin has recently worked in industries like Banking and Finance , Retail , and Energy .

Q: Which business areas has Adedoyin worked in recently?

Adedoyin has recently worked in business areas like Product Development , Customer Service , and Project Management .

Recommended expert

Aberdeen, United Kingdom

Experience

Nov 2023 - Present

2 years 4 months

Founder & Product Lead

Grains & Oil Ltd

Launched a B2C marketplace for sustainable goods, focused on promoting a circular economy.
Building mini biogas digesters to repurpose food waste into electricity.

Nov 2020 - Sep 2022

1 year 11 months

Managing Director

The Magnific Company

Founded and scaled retail operations from ground zero to 32 locations within 2 years, securing partnerships and convincing retailers to onboard by demonstrating product-market fit and revenue potential.
Designed and optimised supply chains, delivering over 440,000 bottles of spring water every six months, ensuring consistent growth through strong customer focus and demand forecasting.
Led cross-functional collaboration between clients, team, and producers, implementing structured feedback loops that improved product delivery and customer retention.
Scaled and exited the business, increasing value from £2,656 to £61,294 in two years through effective sales, operations, and client relationship management.

Jun 2017 - Oct 2021

4 years 5 months

Product Manager & Customer Success Manager

Standard Bank Group

Managed £2.8m in liabilities and £1.1m in loan assets over 5 years, growing assets by ~57% and strengthening the bank’s balance sheet while effectively controlling inherited assets & liabilities.
Supported the development and launch of the EZ Cash loan product, generating £1.08M in SME lending within Q2 2020.
Secured strong portfolio quality with an NPL (Non Performing Loan) rate below 5%, substantially lower than peer products with double-digit NPLs.
Contributed to redesigning and delivering digital banking journeys during a migration project supporting 2.4M bank customers through the COVID-19 lockdown, enabling uninterrupted access and minimising complaints, and strengthening operational excellence.
Built data-led advocacy strategies, using advanced analytics to identify customer value drivers; delivered a 15% uplift in cross-sell conversion and 40% attrition reduction.
Supervised and trained direct sales staff, driving consistent target achievement, while fostering a high-performance culture and accountability.

Feb 2016 - May 2019

3 years 4 months

Business Owner

Fashion & Interior Décor Business

Created and managed a retail outlet selling fabrics, ready-to-wear dresses, and jewellery, developing expertise in product sourcing, merchandising, and customer service.
Designed and executed décor projects for homes, offices, and churches, applying aesthetic design, project management, and client relationship skills.

Sep 2011 - Mar 2017

5 years 7 months

Associate Product Owner

Diamond Bank Plc.

Designed end-to-end retail banking lifecycle journeys, launching targeted campaigns that cut account dormancy by 70% and boosted engagement and retention, thereby impacting branch profitability.
Leveraged market data to identify and close £1.4M in trade opportunities in one year, contributing to a 49% increase in overall profitability.
Developed retention strategies that optimised sales by 30%, reduced client attrition by 40%, and strengthened long-term profitability across portfolios.
Guided 11 corporates in scaling from Tier 3 to Tier 1 & 2, aligning banking solutions with their growth trajectories.
Spearheaded significant balance sheet expansion within the commercial portfolio, achieving 90% liability growth (representing £2.2M), and successfully acquired and managed low-cost deposits to ensure superior funding efficiency.
Maintained 85%+ customer retention rates through exceptional communication and presentation skills, consistently exceeding satisfaction benchmarks.

Sep 2006 - Dec 2009

3 years 4 months

Business Owner

Fashion Business

Launched and ran a small-scale retail business selling clothes, shoes, perfumes, and jewellery within the student community.
Trained and mentored 3 female students to replicate the business model, one of whom continues to run a profitable jewellery business 19 years later.
Developed skills in sales, marketing, customer relationship management, and business operations, while fostering entrepreneurial capacity in peers.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (10.5 years), Banking and Finance (10 years), Fashion (6.5 years), Energy (2.5 years), and Food and Beverage (2 years).

Retail

Banking and Finance

Fashion

Energy

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (12 years), Sales (10.5 years), Customer Service (9 years), Marketing (9 years), Project Management (5.5 years), and Procurement (3.5 years).

Product Development

Sales

Customer Service

Marketing

Project Management

Procurement

Summary

I am an endlessly curious builder, an entrepreneurial and data-driven strategist with 14 years of experience spanning financial services, banking risk, sales, business development, product management, customer journeys, experience design, and sustainability. Skilled in Python, R, Excel and Visio, I bring analytical rigour and an intrapreneurial mindset, driving innovation and measurable growth across complex, regulated environments. I thrive on creating real-world impact, whether building prototypes, shaping data-driven solutions, or leading transformation programmes while collaborating with architects, data teams, and product owners to align business needs with data and risk controls.

Skills

Customer Experience & Relationship Management: Stakeholder Management; Client Relationship Management; Business Communication (Verbal & Written); Team Leadership & Collaboration
Product Management & Analytics: Data Analysis & Credit Model Development (Python, R, Excel, Power Bi, Tableau); Project Management (Agile, Strategic Planning); Risk Analytics & Mi Reporting; Governance & Controls; Product Lifecycle Management; Monitoring & Optimizing Product Performance
Business Development & Growth: Market & Customer Segmentation Analysis; Strategic Planning; Revenue Growth Initiatives; Cross-functional Leadership; Negotiation & Solution Delivery; Scaling Client Portfolios
Technical & Digital Skills: Microsoft Excel (Data Analysis, Manipulation, Reporting); Microsoft Visio

Languages

English

Native

Yoruba

Native

Education

Oct 2021 - Jun 2022

The University of Edinburgh

Master of Science · Finance, Technology, and Policy · Edinburgh, United Kingdom

Oct 2004 - Jun 2009

Federal University of Technology, Akure

Bachelor of Engineering · Metallurgical and Materials Engineering · Akure, Nigeria

Certifications & licenses

Data Processing With R

Google

Data Visualization

Google

Python For Data Analytics

Codeclan

Associate

Chartered Institute Of Bankers Of Nigeria (CIBN)

Diploma

Association Of Chartered Certified Accountants (ACCA)

Profile

Created

November 2025

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Adedoyin based?

Adedoyin is based in Aberdeen, United Kingdom and can operate in on-site, hybrid, and remote work models.

What languages does Adedoyin speak?

Adedoyin speaks the following languages: English (Native), Yoruba (Native).

How many years of experience does Adedoyin have?

Adedoyin has at least 17 years of experience. During this time, Adedoyin has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 3 years and 9 months. Note that Adedoyin may not have shared all experience and actually has more experience.

What roles would Adedoyin be best suited for?

Based on recent experience, Adedoyin would be well-suited for roles such as: Founder & Product Lead, Managing Director, Product Manager & Customer Success Manager.

What is Adedoyin's latest experience?

Adedoyin's most recent position is Founder & Product Lead at Grains & Oil Ltd.

What companies has Adedoyin worked for in recent years?

In recent years, Adedoyin has worked for Grains & Oil Ltd, The Magnific Company, and Standard Bank Group.

Which industries is Adedoyin most experienced in?

Adedoyin is most experienced in industries like Retail, Banking and Finance, and Fashion and Apparel. Adedoyin also has some experience in Energy and Food and Beverage.

Which business areas is Adedoyin most experienced in?

Adedoyin is most experienced in business areas like Product Development, Sales, and Customer Service. Adedoyin also has some experience in Marketing, Project Management, and Procurement and Purchasing.

Which industries has Adedoyin worked in recently?

Adedoyin has recently worked in industries like Banking and Finance, Retail, and Energy.

Which business areas has Adedoyin worked in recently?

Adedoyin has recently worked in business areas like Product Development, Customer Service, and Project Management.

What is Adedoyin's education?

Adedoyin holds a Master in Finance, Technology, and Policy from The University of Edinburgh and a Bachelor in Metallurgical and Materials Engineering from Federal University of Technology, Akure.

Does Adedoyin have any certificates?

Adedoyin has 5 certificates. Among them, these include: Data Processing With R, Data Visualization, and Python For Data Analytics.

What is the availability of Adedoyin?

Adedoyin is immediately available full-time for suitable projects.

What is the rate of Adedoyin?

Adedoyin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.