Adedoyin M.

Founder & Product Lead

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Aberdeen, United Kingdom

Experience

Nov 2023 - Present
2 years 2 months

Founder & Product Lead

Grains & Oil Ltd

  • Launched a B2C marketplace for sustainable goods focused on promoting a circular economy.
  • Building mini biogas digesters to repurpose food waste into electricity.
Nov 2020 - Sep 2022
1 year 11 months

Managing Director

The Magnific Company

  • Founded and scaled retail operations from ground zero to 32 locations within two years by securing partnerships and demonstrating product-market fit.
  • Designed and optimized supply chains, delivering over 440,000 bottles of spring water every six months through strong customer focus and demand forecasting.
  • Led cross-functional collaboration between clients, teams, and producers, implementing structured feedback loops that improved product delivery and customer retention.
  • Scaled and exited the business, increasing value from £2,656 to £61,294 in two years through effective sales, operations, and client relationship management.
Jun 2017 - Oct 2021
4 years 5 months

Product Manager & Customer Success Manager

Standard Bank Group

  • Managed £2.8m in liabilities and £1.1m in loan assets over 5 years, growing assets by ~57% and strengthening the bank’s balance sheet while effectively controlling inherited assets & liabilities.
  • Supported the development and launch of the EZ Cash loan product, generating £1.08M in SME lending within Q2 2020 and securing a Non Performing Loan rate below 5%, substantially lower than peer products.
  • Contributed to redesigning and delivering digital banking journeys during a migration project supporting 2.4M customers through the COVID-19 lockdown, enabling uninterrupted access, minimizing complaints, and strengthening operational excellence.
  • Built data-led advocacy strategies using advanced analytics to identify customer value drivers, delivering a 15% uplift in cross-sell conversion and a 40% reduction in attrition.
  • Supervised and trained direct sales staff, driving consistent target achievement while fostering a high-performance culture and accountability.
Feb 2016 - May 2019
3 years 4 months

Business Owner

Fashion & Interior Décor Business

  • Created and managed a retail outlet selling fabrics, ready-to-wear dresses, and jewellery, developing expertise in product sourcing, merchandising, and customer service.
  • Designed and executed décor projects for homes, offices, and churches, applying aesthetic design, project management, and client relationship skills.
Sep 2011 - Mar 2017
5 years 7 months

Associate Product Owner

Diamond Bank Plc.

  • Designed end-to-end retail banking lifecycle journeys and launched targeted campaigns that cut account dormancy by 70% and boosted engagement and retention, impacting branch profitability.
  • Leveraged market data to identify and close £1.4M in trade opportunities in one year, contributing to a 49% increase in overall profitability.
  • Developed retention strategies that optimized sales by 30%, reduced client attrition by 40%, and strengthened long-term profitability across portfolios.
  • Guided 11 corporates in scaling from Tier 3 to Tier 1 & 2, aligning banking solutions with their growth trajectories.
  • Spearheaded significant balance sheet expansion within the commercial portfolio, achieving 90% liability growth (£2.2M) and acquiring low-cost deposits to ensure superior funding efficiency.
  • Maintained customer retention rates above 85% by leveraging exceptional communication and presentation skills.
Sep 2006 - Dec 2009
3 years 4 months

Business Owner

Fashion Business

  • Launched and ran a small-scale retail business selling clothes, shoes, perfumes, and jewellery within the student community.
  • Trained and mentored three female students to replicate the business model, one of whom continues to run a profitable jewellery business 19 years later.
  • Developed skills in sales, marketing, customer relationship management, and business operations while fostering entrepreneurial capacity in peers.

Summary

I am an endlessly curious builder, an entrepreneurial and data-driven strategist with 14 years of experience spanning financial services, banking risk, sales, business development, product management, customer journeys, experience design, and sustainability.

Skilled in Python, R, Excel and Visio, I bring analytical rigour and an intrapreneurial mindset, driving innovation and measurable growth across complex, regulated environments.

I thrive on creating real-world impact, whether building prototypes, shaping data-driven solutions, or leading transformation programmes while collaborating with architects, data teams, and product owners to align business needs with data and risk controls.

Languages

English
Native
Yoruba
Native

Education

Oct 2021 - Sep 2022

The University of Edinburgh

MSc · Finance, Technology, and Policy · United Kingdom

Federal University Of Technology, Akure

Metallurgical And Materials Engineering · Nigeria

Certifications & licenses

Data Processing With R

Google

Data Visualization

Google

Python For Data Analytics

Codeclan

Associate

Chartered Institute Of Bankers Of Nigeria (CIBN)

Diploma

Association Of Chartered Certified Accountants (ACCA)

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