Margarita B.
Cultural Engagement Project Lead
Experience
Dec 2023 - Present
2 yearsDublin, Ireland
Cultural Engagement Project Lead
Macondo & Ulysses
- Led a cross-cultural literary project bridging the interests of the Colombian Embassy and local Irish communities through multilingual storytelling.
- Designed and facilitated public engagement around shared migration narratives, strengthening cultural dialogue and mutual understanding between migrant and host communities.
- Project recognised by the Colombian Embassy for its contribution to cultural diplomacy and integration.
Feb 2023 - Present
2 years 10 monthsDublin, Ireland
Digital Content Editor
France 24
- Led digital editorial strategy, ensuring accurate and timely content delivery.
- Managed cross-platform campaigns to boost reach and audience engagement.
- Coordinated collaboration across editorial, technical, and social media teams.
- Oversaw digital messaging for international audiences, ensuring clarity, tone, and relevance.
Mar 2022 - Dec 2022
10 monthsCartagena, Colombia
Programme Coordinator
Gabo Foundation
- Curated and coordinated logistics for Latin America's premier journalism event.
- Managed speaker coordination and cross-sector partnerships to deliver impactful programming.
- Facilitated public dialogue and community engagement through arts and journalism integration.
Feb 2022 - Oct 2022
9 monthsBogotá, Colombia
Editor – Cultural Preservation Campaign
International Organisation for Migration (IOM-UN)
- Developed bilingual (English/Spanish) advocacy materials for cultural preservation projects in marginalised Afro-Colombian coastal communities.
- Led community engagement initiatives promoting ancestral knowledge and traditions amongst vulnerable populations.
- Produced multimedia campaigns highlighting migrant and displaced community narratives.
- Built relationships with community leaders and supported grassroots advocacy efforts.
- Campaign impact: enhanced visibility and protection of cultural rights for at-risk communities through coordinated efforts across editorial, technical, and social media teams.
Jan 2022 - Nov 2022
11 monthsBogotá, Colombia
Marketing and PR Specialist
Ministry of Commerce, Industry, and Tourism Colombia
- Created cross-platform content to elevate Colombian crafts' digital presence.
- Led social media strategy and media coverage for Colombia's leading craft fair.
- Produced multimedia content with storytelling rooted in cultural heritage.
Jan 2022 - Nov 2022
11 monthsBogotá, Colombia
Digital Strategy Director
Presidency of Colombia
- Led national advocacy campaigns surrounding Colombia's historic peace plebiscite, directly impacting citizen participation in democratic processes.
- Developed and managed citizen engagement platforms reaching millions of Colombians, demonstrating large-scale campaign coordination abilities.
- Coordinated cross-government digital messaging efforts, building stakeholder relationships across multiple government departments.
Sep 2021 - Mar 2023
1 year 7 monthsBogotá, Colombia
PR Specialist (Cultural Advocacy)
Kitambo
- Created strategic multimedia content for social media campaigns, significantly improving audience engagement.
- Organised international community engagement events celebrating cultural heritage and creating connections amongst marginalised communities in partnership with Moleskine.
- Designed and implemented advocacy campaigns highlighting Afro-Colombian voices and addressing social exclusion.
- Campaign results: increased visibility for underrepresented communities and strengthened cultural identity advocacy.
Feb 2017 - Aug 2021
4 years 7 monthsMedellín, Colombia
Editor-in-Chief
El Colombiano Newspaper
- Led editorial team through digital transformation, resulting in increased subscriptions and audience retention.
- Managed large-scale editorial projects and innovative content strategies.
- Built relationships with stakeholders across political, social, and business sectors.
- Developed strategic communication plans that significantly increased readership and engagement.
Summary
Engagement and communications specialist with a strong track record in public consultation, stakeholder engagement, and culturally responsive outreach. Experienced in designing and delivering inclusive campaigns across diverse communities and public-interest projects. Skilled in communicating complex information into accessible messaging and fostering trust across sectors.
Languages
Spanish
NativeEnglish
AdvancedFrench
ElementaryEducation
Oct 2014 - Jun 2015
Xavierian Pontifical University
Diploma in Digital Journalism · Digital Journalism · Bogotá, Colombia
Oct 2001 - Jun 2005
University of La Sabana
Bachelor of Arts, Social Communication & Journalism · Social Communication & Journalism · Bogotá, Colombia
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