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Margarita B.

Cultural Engagement Project Lead

Dublin, Ireland

Experience

Dec 2023 - Present
2 years 1 month
Dublin, Ireland

Cultural Engagement Project Lead

Macondo & Ulysses

  • Led a cross-cultural literary project bridging the interests of the Colombian Embassy and local Irish communities through multilingual storytelling.
  • Designed and facilitated public engagement around shared migration narratives, strengthening cultural dialogue and mutual understanding between migrant and host communities.
  • Project recognised by the Colombian Embassy for its contribution to cultural diplomacy and integration.
Feb 2023 - Present
2 years 11 months
Dublin, Ireland

Digital Content Editor

France 24

  • Led digital editorial strategy, ensuring accurate and timely content delivery.
  • Managed cross-platform campaigns to boost reach and audience engagement.
  • Coordinated collaboration across editorial, technical, and social media teams.
  • Oversaw digital messaging for international audiences, ensuring clarity, tone, and relevance.
Mar 2022 - Dec 2022
10 months
Cartagena, Colombia

Programme Coordinator

Gabo Foundation

  • Curated and coordinated logistics for Latin America's premier journalism event.
  • Managed speaker coordination and cross-sector partnerships to deliver impactful programming.
  • Facilitated public dialogue and community engagement through arts and journalism integration.
Feb 2022 - Oct 2022
9 months
Bogotá, Colombia

Editor – Cultural Preservation Campaign

International Organisation for Migration (IOM-UN)

  • Developed bilingual (English/Spanish) advocacy materials for cultural preservation projects in marginalised Afro-Colombian coastal communities.
  • Led community engagement initiatives promoting ancestral knowledge and traditions amongst vulnerable populations.
  • Produced multimedia campaigns highlighting migrant and displaced community narratives.
  • Built relationships with community leaders and supported grassroots advocacy efforts.
  • Campaign impact: enhanced visibility and protection of cultural rights for at-risk communities through coordinated efforts across editorial, technical, and social media teams.
Jan 2022 - Nov 2022
11 months
Bogotá, Colombia

Marketing and PR Specialist

Ministry of Commerce, Industry, and Tourism Colombia

  • Created cross-platform content to elevate Colombian crafts' digital presence.
  • Led social media strategy and media coverage for Colombia's leading craft fair.
  • Produced multimedia content with storytelling rooted in cultural heritage.
Jan 2022 - Nov 2022
11 months
Bogotá, Colombia

Digital Strategy Director

Presidency of Colombia

  • Led national advocacy campaigns surrounding Colombia's historic peace plebiscite, directly impacting citizen participation in democratic processes.
  • Developed and managed citizen engagement platforms reaching millions of Colombians, demonstrating large-scale campaign coordination abilities.
  • Coordinated cross-government digital messaging efforts, building stakeholder relationships across multiple government departments.
Sep 2021 - Mar 2023
1 year 7 months
Bogotá, Colombia

PR Specialist (Cultural Advocacy)

Kitambo

  • Created strategic multimedia content for social media campaigns, significantly improving audience engagement.
  • Organised international community engagement events celebrating cultural heritage and creating connections amongst marginalised communities in partnership with Moleskine.
  • Designed and implemented advocacy campaigns highlighting Afro-Colombian voices and addressing social exclusion.
  • Campaign results: increased visibility for underrepresented communities and strengthened cultural identity advocacy.
Feb 2017 - Aug 2021
4 years 7 months
Medellín, Colombia

Editor-in-Chief

El Colombiano Newspaper

  • Led editorial team through digital transformation, resulting in increased subscriptions and audience retention.
  • Managed large-scale editorial projects and innovative content strategies.
  • Built relationships with stakeholders across political, social, and business sectors.
  • Developed strategic communication plans that significantly increased readership and engagement.

Summary

Engagement and communications specialist with a strong track record in public consultation, stakeholder engagement, and culturally responsive outreach. Experienced in designing and delivering inclusive campaigns across diverse communities and public-interest projects. Skilled in communicating complex information into accessible messaging and fostering trust across sectors.

Languages

Spanish
Native
English
Advanced
French
Elementary

Education

Oct 2014 - Jun 2015

Xavierian Pontifical University

Diploma in Digital Journalism · Digital Journalism · Bogotá, Colombia

Oct 2001 - Jun 2005

University of La Sabana

Bachelor of Arts, Social Communication & Journalism · Social Communication & Journalism · Bogotá, Colombia

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