Sandra (Gannon) Ashbourne
Revenue Manager
Experience
Mar 2019 - Jun 2020
1 year 4 months Dublin, Ireland
Revenue Manager
Marlin Hotel
- Influenced development and execution of overall sales strategy
- Led a team of five staff. Played a central role in recruiting initial management team
- Navigated delayed opening, bouncing back into strong performance for remainder of 2019
- Project managed pre-opening sales and strategic plan (a €55M project)
- Devised and managed budgets and projections (Y1 budget = €3.4M, Y1 actual = €3.7M)
- Oversaw budgeting, forecasting, and pricing
- Analysed ongoing P&L’s
- Achieved 100% of revenue targets (above peer group average)
- Identified, negotiated, and oversaw rollout of €90K investment in technology
- Elevated hotel into top 20 sales in Dublin on bookings.com
- Co-led efforts to elevate hotel into top 25 Dublin hotels on Trip Advisor, 6-months post-launch
Jan 2015 - Feb 2019
4 years 2 months Dublin, Ireland
Group Revenue Manager
O’Callaghan Collection
- Oversaw revenue management across seven businesses (UK, Ireland, Gibraltar, US), €70M annual rooms revenue
- Part of leadership team, reporting to CEO. Delivered budget presentations to Board
- Led a team of 13 direct reporting staff across multiple sites and 20 staff indirectly
- Shaped strategy to deliver growth across four business (+85% market share, +79% revenue)
- Devised revenue strategy to optimise revenue during five refurbs (€50M investment)
- Defined pricing and revenue strategy to open new UK business (£50M project)
- Oversaw US business, part of wind down for sale
- Sourced and replaced IT system. Rolled out new technology and CRM system
- Project Lead to transition PMS into cloud environment
- Set-up and ran quarterly sales and revenue meetings
- Close cooperation with sales and marketing
- Produced forecasts and budgets, analysed ongoing P&L’s
- Tracked key revenue data. Headed performance analysis
- Compiled reports to analyse market share performance drivers and effectiveness of strategies
- Implemented front office champion to standardise training and develop SOPs
Jan 2003 - Dec 2015
12 years Dublin, Ireland
Director of Revenue Management
Starwood / The Westin
- 12 years of revenue management influence (during that time oversaw previous Sheraton Fota and Sheraton Athlone as well)
- Influenced and implemented revenue strategy (€11M annual rooms revenue for Dublin alone)
- Part of Executive Leadership Committee
- Maximised revenue via effective pricing and inventory management
- Part of project team that rolled out new IT systems
- Promoted to Director of Revenue Management, June 2007. Led a team of 8 staff
- Oversaw revenue management, forecasting and budgeting (€20M annual revenue at peak)
- Transitioned business through two recessions
- Part of team that rolled out new IT systems
- Strong partnership with Sales & Marketing
- Contributed to Six Sigma & Lean project that delivered efficiencies across three businesses and within Starwood
- Shaped revenue strategy, forecasting and budgeting to open Sheraton Fota (€150M project)
- Shaped revenue strategy, forecasting and budgeting to open Sheraton Athlone
- Pivotal role in leading hotel to win a number of industry awards (internal company once as well as external)
Jul 2002 - Jan 2003
7 months Dublin, Ireland
Reservations | Yield Manager
The Holiday Inn
Jun 2001 - Jul 2002
1 year 2 months Dublin, Ireland
Reception Manager
The Gresham
Nov 1997 - Jun 2001
3 years 8 monthsAssistant Manager
Sheraton
- Experience in Front office, Sales, Events planning
Summary
- 20+ years of revenue management leadership experience
- Oversaw budgeting, forecasting, and pricing for €50M annual rooms revenue
- Excellent leadership skills. Managed teams of 20+ staff
- Delivered multiple projects, including IT and CRM rollouts, Greenfield start-up, and Six Sigma
- Key role in navigating businesses through recession, with direct exposure of business restructuring
- Excellent project management, time management and organization skills
- Effective communicator with strong presentation skills
- Creative, out-of-the-box thinker
Languages
German
Native
English
Advanced
Education
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A-levels
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3-Year Apprenticeship · Hotel Management
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