Sandra A. - Revenue Manager

Dalkey, Ireland

Experience

Mar 2019 - Jun 2020

1 year 4 months

Dublin, Ireland

Influenced development and execution of overall sales strategy
Led a team of five staff. Played a central role in recruiting initial management team
Navigated delayed opening, bouncing back into strong performance for remainder of 2019
Project managed pre-opening sales and strategic plan (a €55M project)
Devised and managed budgets and projections (Y1 budget = €3.4M, Y1 actual = €3.7M)
Oversaw budgeting, forecasting, and pricing
Analysed ongoing P&L’s
Achieved 100% of revenue targets (above peer group average)
Identified, negotiated, and oversaw rollout of €90K investment in technology
Elevated hotel into top 20 sales in Dublin on bookings.com
Co-led efforts to elevate hotel into top 25 Dublin hotels on Trip Advisor, 6-months post-launch

Jan 2015 - Feb 2019

4 years 2 months

Dublin, Ireland

Oversaw revenue management across seven businesses (UK, Ireland, Gibraltar, US), €70M annual rooms revenue
Part of leadership team, reporting to CEO. Delivered budget presentations to Board
Led a team of 13 direct reporting staff across multiple sites and 20 staff indirectly
Shaped strategy to deliver growth across four business (+85% market share, +79% revenue)
Devised revenue strategy to optimise revenue during five refurbs (€50M investment)
Defined pricing and revenue strategy to open new UK business (£50M project)
Oversaw US business, part of wind down for sale
Sourced and replaced IT system. Rolled out new technology and CRM system
Project Lead to transition PMS into cloud environment
Set-up and ran quarterly sales and revenue meetings
Close cooperation with sales and marketing
Produced forecasts and budgets, analysed ongoing P&L’s
Tracked key revenue data. Headed performance analysis
Compiled reports to analyse market share performance drivers and effectiveness of strategies
Implemented front office champion to standardise training and develop SOPs

Jan 2003 - Dec 2014

12 years

Dublin, Ireland

12 years of revenue management influence (during that time oversaw previous Sheraton Fota and Sheraton Athlone as well)
Influenced and implemented revenue strategy (€11M annual rooms revenue for Dublin alone)
Part of Executive Leadership Committee
Maximised revenue via effective pricing and inventory management
Part of project team that rolled out new IT systems
Promoted to Director of Revenue Management, June 2007. Led a team of 8 staff
Oversaw revenue management, forecasting and budgeting (€20M annual revenue at peak)
Transitioned business through two recessions
Part of team that rolled out new IT systems
Strong partnership with Sales & Marketing
Contributed to Six Sigma & Lean project that delivered efficiencies across three businesses and within Starwood
Shaped revenue strategy, forecasting and budgeting to open Sheraton Fota (€150M project)
Shaped revenue strategy, forecasting and budgeting to open Sheraton Athlone
Pivotal role in leading hotel to win a number of industry awards (internal company once as well as external)

Jul 2002 - Jan 2003

7 months

Dublin, Ireland

Jun 2001 - Jul 2002

1 year 2 months

Dublin, Ireland

Nov 1997 - Jun 2001

3 years 8 months

20+ years of revenue management leadership experience
Oversaw budgeting, forecasting, and pricing for €50M annual rooms revenue
Excellent leadership skills. Managed teams of 20+ staff
Delivered multiple projects, including IT and CRM rollouts, Greenfield start-up, and Six Sigma
Key role in navigating businesses through recession, with direct exposure of business restructuring
Excellent project management, time management and organization skills
Effective communicator with strong presentation skills
Creative, out-of-the-box thinker