Sandra Ashbourne - Revenue Manager

Q: Where is Sandra based?

Sandra is based in Dalkey, Ireland .

Q: What languages does Sandra speak?

Sandra speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Sandra have?

Sandra has at least 23 years of experience. During this time, Sandra has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 4 years and 9 months . Note that Sandra may not have shared all experience and actually has more experience.

Q: What is Sandra's latest experience?

Sandra's most recent position is Revenue Manager at Marlin Hotel .

Q: Which industries is Sandra most experienced in?

Sandra is most experienced in industries like Tourism and Hospitality .

Q: Which business areas is Sandra most experienced in?

Sandra is most experienced in business areas like Finance , Operations , and Project Management . Sandra also has some experience in Sales , Customer Service , and Business Intelligence .

Q: What is Sandra's education?

Sandra attended education in Hotel Management .

Recommended expert

Dalkey, Ireland

Experience

Mar 2019 - Jun 2020

1 year 4 months

Dublin, Ireland

Revenue Manager

Marlin Hotel

Influenced development and execution of overall sales strategy
Led a team of five staff and played a central role in recruiting the initial management team
Navigated delayed opening, bouncing back into strong performance for remainder of 2019
Project managed pre-opening sales and strategic plan (a €55M project)
Devised and managed budgets and projections (Y1 budget = €3.4M, Y1 actual = €3.7M)
Oversaw budgeting, forecasting, and pricing
Analysed ongoing P&L’s
Achieved 100% of revenue targets (above peer group average)
Identified, negotiated, and oversaw rollout of €90K investment in technology
Elevated hotel into top 20 sales in Dublin on bookings.com
Co-led efforts to elevate hotel into top 25 Dublin hotels on Trip Advisor, 6-months post-launch

Jan 2015 - Feb 2019

4 years 2 months

Dublin, Ireland

Group Revenue Manager

O’Callaghan Collection

Oversaw revenue management across seven businesses (UK, Ireland, Gibraltar, US) with €70M annual rooms revenue
Part of leadership team reporting to CEO and delivered budget presentations to the Board
Led a team of 13 direct reporting staff across multiple sites and 20 staff indirectly
Shaped strategy to deliver growth across four businesses (+85% market share, +79% revenue)
Devised revenue strategy to optimise revenue during five refurbs (€50M investment)
Defined pricing and revenue strategy to open new UK business (£50M project)
Oversaw US business as part of wind down for sale
Sourced and replaced IT system and rolled out new technology and CRM system
Project lead to transition PMS into cloud environment
Set up and ran quarterly sales and revenue meetings
Worked in close cooperation with sales and marketing
Produced forecasts and budgets and analysed ongoing P&L’s
Tracked key revenue data and headed performance analysis
Compiled reports to analyse market share performance drivers and effectiveness of strategies
Implemented front office champion to standardise training and develop SOPs

Jan 2003 - Dec 2014

12 years

Dublin, Ireland

Director of Revenue Management

Starwood / The Westin

Influenced and implemented revenue strategy (€11M annual rooms revenue for Dublin alone)
Part of Executive Leadership Committee
Maximised revenue via effective pricing and inventory management
Part of project team that rolled out new IT systems
Promoted to Director of Revenue Management in June 2007 and led a team of 8 staff
Oversaw revenue management, forecasting, and budgeting (€20M annual revenue at peak)
Transitioned business through two recessions
Contributed to Six Sigma & Lean project delivering efficiencies across three businesses
Shaped revenue strategy, forecasting, and budgeting to open Sheraton Fota (€150M project)
Shaped revenue strategy, forecasting, and budgeting to open Sheraton Athlone
Played a pivotal role in leading hotel to win several industry awards

Jul 2002 - Jan 2003

7 months

Dublin, Ireland

Yield Manager

The Holiday Inn

Jun 2001 - Jul 2002

1 year 2 months

Dublin, Ireland

Reception Manager

The Gresham

Nov 1997 - Jun 2001

3 years 8 months

Dublin, Ireland

Assistant Manager

Sheraton

Experience in front office, sales, events planning

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Tourism (22.5 years).

Tourism

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Finance (17.5 years), Operations (12 years), Project Management (5.5 years), Sales (5 years), Business Intelligence (4.5 years), and Customer Service (4.5 years).

Finance

Operations

Project Management

Sales

Business Intelligence

Customer Service

Summary

20+ years of revenue management leadership experience
Oversaw budgeting, forecasting, and pricing for €50M annual rooms revenue
Excellent leadership skills. Managed teams of 20+ staff
Delivered multiple projects, including IT and CRM rollouts, Greenfield start-up, and Six Sigma
Key role in navigating businesses through recession, with direct exposure of business restructuring
Excellent project management, time management and organization skills
Effective communicator with strong presentation skills
Creative, out-of-the-box thinker

Languages

German

Native

English

Advanced

Education

3-Year Apprenticeship · Hotel Management

A-levels

Profile

Created

November 2022

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sandra based?

Sandra is based in Dalkey, Ireland.

What languages does Sandra speak?

Sandra speaks the following languages: German (Native), English (Advanced).

How many years of experience does Sandra have?

Sandra has at least 23 years of experience. During this time, Sandra has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 4 years and 9 months. Note that Sandra may not have shared all experience and actually has more experience.

What roles would Sandra be best suited for?

Based on recent experience, Sandra would be well-suited for roles such as: Revenue Manager, Group Revenue Manager, Director of Revenue Management.

What is Sandra's latest experience?

Sandra's most recent position is Revenue Manager at Marlin Hotel.

Which industries is Sandra most experienced in?

Sandra is most experienced in industries like Tourism and Hospitality.

Which business areas is Sandra most experienced in?

Sandra is most experienced in business areas like Finance, Operations, and Project Management. Sandra also has some experience in Sales, Customer Service, and Business Intelligence.

What is Sandra's education?

Sandra attended education in Hotel Management.

What is the availability of Sandra?

The availability of Sandra needs to be confirmed.

What is the rate of Sandra?

Sandra's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.