Francisco (Adolfo) Martins
Global Partner Operations Manager
Experience
Global Partner Operations Manager
Delinea (formerly Thycotic/Centrify)
- Led the relaunch of Delinea's Partner Program, requalifying 3000+ partners, which resulted in a 10% increase in partner-generated revenue within 6 months
- Integrated the Delinea Partner Portal (Impartner PRM) with Salesforce, reducing manual data entry by 60%, leading to a 50% improvement in partner engagement and system adoption
- Redesigned a Deal Registration process that reduced internal approval time by 30%, improved SLA compliance by 25%, and accelerated deal closure rates by 15%
- Integrated the informal Deal Desk operations support team
- Approved non-standard channel discounts on CPQ quotes
- Managed approval workflow of channel contracts with partners, finance and legal teams
- Managed over 30 pricing scenarios for Gartner Magic Quadrant for PAM (2022, 2023)
- Managed partner marketing development funds operations using NetSuite and OneTrust
- Managed the global partner training system (Litmos and Impartner)
Channel Support & Projects Manager
Thycotic
- Achieved President’s Club 2021 for exceeding quota ($15M) in EMEA region
- Managed and optimized the NFR licensing process, reducing errors by 15% and cutting distribution time from 5 days to 2 days, improving partner satisfaction
- Member of the Tiger Team for operational integration of Thycotic and Centrify under the newly created Delinea
- Developed real-time BI dashboards using Salesforce and PowerBI, cutting report generation time by 50% and increasing decision-making speed by 20% for the channel team
Distribution Manager
Thycotic
- Exceeded distribution targets by 25%, driving $4M in revenue across Southern Europe, Middle East and Africa, contributing to a 45% year-on-year growth
- Developed and maintained long-term strategic partnerships
- Fostered the creation and growth of the partner network to drive company revenue working closely with the distribution channel
- Presented at partner events in Spain, France, Portugal, and Turkey
Channel Account Manager
Thycotic
- Established a partner ecosystem from the ground up, growing the network by 50%, which contributed to a 35% increase in regional revenue within 18 months
- Spearheaded initiatives to raise awareness of PAM importance among partners and customers
- Educated stakeholders on PAM benefits and implementation strategies
- Drove adoption of PAM solutions through targeted outreach and education programs
Territory Manager – Portugal
Veritas
- Acquired 10+ enterprise clients, resulting in a 25% growth in regional revenue, with average deal sizes of €100K across banking, healthcare, and telecom
- Led the full sales cycle for enterprise-level accounts, increasing sales pipeline efficiency and closing €1.5M+ in deals across banking, government, and oil/gas sectors
- Cultivated and maintained relationships with key enterprise partners
- Developed strategies to expand Veritas' market presence and increase incremental revenue
Manager of district branch
ReFood Portugal
- Led the establishment of a branch for ReFood, a non-profit focused on reducing food waste and redistributing surplus food to those in need
- Scouted for providers, set up and trained the volunteering team, coordinated the food collection and storage pre-distribution
Business Development Consultant
Accensus
- Trained and prepared local sales team for regular operations
- Identified and developed business opportunities that increased the client base by 15% across banking, government, telecommunications, and oil/gas sectors, contributing to significant revenue growth
- Established the foundation for sustainable growth in the Angolan market
Board member
ARVN - Associação Regional de Vela do Norte
- Set up youth and adult teams for sailing championships
Founder & Senior Account Manager
Ris2048
- Co-founded and expanded the company from 5 to 97 employees, achieving an annual recurring revenue (ARR) of over $12M, with a 20% year-on-year growth for 10 consecutive years
- Launched and managed the Lisbon branch in 2013, growing the team to 6 employees and achieved over $1M in ARR within 3 years
- Led midmarket operations, driving a 25% increase in sales through expertise in software licensing, asset management, and server, storage and networking solutions
- Contributed to the launch of the Microsoft Enterprise Agreement program in Europe (2003-2004)
- Achieved Microsoft Portugal Partner of the Year for Industry recognition in 2004
- Pioneered Microsoft Office365 in the Portuguese market, positioning the company as innovators in SaaS and cloud solutions
- Led certification processes resulting in Gold Partner status for Microsoft and HP
IT Manager
PALBIT – Minas & Metalurgia
- Managed the IT infrastructure and led the deployment of a production management software solution
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (31 years), Sport (4 years), Metals and Mining (4 years), Food and Beverage (2 years), Energy (0.5 years), and Banking and Finance (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (28.5 years), Information Technology (26.5 years), Operations (25.5 years), Production (4 years), Business Intelligence (2 years), and Project Management (2 years).
Summary
My career is focused on supporting IT vendors in scaling their channel operations and optimizing partnerships for sustained growth. Partner Management and Distribution specialist with a decade of experience in IT partnerships, I specialise in driving revenue growth and optimising partner operations across EMEA and APAC.
My expertise lies in managing VAD distributors and channel partners to deliver strong business outcomes. As a Partner Operations Manager, I played a pivotal role in relaunching a partner program and the integration of CRM systems following a major merger, reducing manual processes by 60% and improving partner engagement.
In prior roles as a Distribution Manager and Channel Account Manager, I consistently exceeded sales targets by up to 25%, built scalable partner ecosystems, and promoted product adoption.
Skills
- Saas Solutions
- Cyber Security
- Software Licensing
- Software Asset Management
- Channel Relationship Management
- Account Management
- Customer Success Management
- Sales Operations
- Business Analytics
- Medpicc
- Process Optimization
- Bid Management
- Deal Desk
Languages
Education
Aveiro University
Industrial Engineering and Management · Aveiro, Portugal
Certifications & licenses
CompTIA Executive Certificate In Channel Management For Vendors; Basic And Advanced
HP (Networking Solutions, SMB Solutions)
ISO 9001-2000 Auditor
Microsoft (MCTS, MCP)
Profile
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