Deborah Bucher
Head of Marketing & Communications
Experience
Jan 2020 - Nov 2022
1 year 11 months Zürich, Switzerland
Head of Marketing & Communications
Schulthess Klinik
- Oversaw the clinic's marketing strategy and took responsibility for developing all communications and marketing projects.
- Led and supervised the marketing & communications department, guiding a team of 5 subordinate employees.
- Demonstrated strong stakeholder engagement, providing regular reporting on marketing activities and outcomes.
- Successfully managed the marketing budget.
- Planned strategic campaigns encompassing both online and offline channels, maximizing reach and engagement.
- Ensured consistent brand identity and image across all corporate and sub-brands.
- Exceeded business goals by improving digital KPIs significantly, including a 30% increase of conversions.
- Introduced and developed the employee app "Beekeeper" for over 1,100+ active users, enhancing internal communication and collaboration.
Jul 2019 - Dec 2020
1 year 6 months Zürich, Switzerland
Project Manager Digital Marketing
Schulthess Klinik
- Led the strategic development of all digital channels, including the website, social media platforms, and newsletter, optimizing brand visibility and engagement.
- Actively maintained and enhanced website content to align with the overall strategy.
- Ensured optimal user experience (UX) for end users.
- Continuously optimised KPIs for online performance and provided comprehensive reporting on all online activities to senior management.
- Assisted in search engine marketing, including SEO and SEA.
- Conducted training and supervised interns and new employees.
- Achieved significant improvement in Google ranking through effective SEO strategies, resulting in a 100% increase in website traffic.
- Launched a B2B newsletter and successfully cultivated an engaged audience of over 2’000 readers.
Mar 2018 - Jun 2019
1 year 4 months Zürich, Switzerland
Junior Project Manager Marketing & Communications
Schulthess Klinik
- This role included an initial internship period from March 2018 to June 2018.
- Led the project management for the website relaunch.
- Collaborated on the project for rebranding, overseeing the implementation and introduction of the new corporate identity.
- Co-supervised social media channels, ensuring consistent brand representation and engaging content.
- Organised and coordinated company events for up to 600 guests.
- Conceived and coordinated advertising measures such as brochures and flyers, ensuring high-quality materials aligned with the brand.
Dec 2013 - Jan 2018
4 years 2 months Bern, Switzerland
Study Assistant
University of Bern
- Conducted digitisation and database research as part of the "Humboldt Project".
- Engaged in editorial tasks related to the unpublished "German Diaries" by Samuel Beckett.
- Performed administrative tasks within the department, including compiling and preparing the annual report.
Summary
Marketing specialist with a passion for branding and UX design who thrives on leveraging creativity as their most valuable asset to deliver exceptional results. Committed to putting people and their experiences at the heart of every project. Resourceful self-starter with strong analytical and conceptual skills who excels in driving digital channel growth. Proven track record in strategic campaign planning, brand management, and stakeholder engagement. Strategic thinker who takes pride in being a valuable sparring partner, always ready to challenge ideas and offering fresh perspectives. Recognized for delivering impactful marketing initiatives that drive organizational success.
Languages
German
Native
English
Advanced
French
Intermediate
Education
University of Bern
B.A. in German and English Language and Literature · German and English Language and Literature · Switzerland
University of Bern
M.A. in German & English Studies · German and English Studies · Switzerland
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