Communications Leader

Corporate, Industry and Brand Communications Strategy and Delivery; Internal Comms Strategy; Financial & Corporate PR; Thought Leadership; Change Management; Investor Relations; Issues Management

My impact:

• Putting OneFootball on the map - shifting the company narrative from local German start up to internationally recognised football industry powerhouse with scale
• Owning the industry narrative - ensuring the relatively complex company story was simply positioned, crystal clear and widely understood across the industry
• Joining up the story across all touch points - being the trusted, go-to person internally for all aspects of communication, company strategy and company/ brand positioning
• Safeguarding the reputation - managing complex messaging, uncertainty and industry-wide speculation during a febrile time with shifting business strategy, financial uncertainty and executive change

My role:

• Quickly established trust with all stakeholders, navigating the announcement of the business's Series D fundraise within days of joining
• Became the trusted, go-to partner internally for all aspects of communications
• Rolled out an inside out employee-first communications strategy, with high visibility across the business
• Anchored the company's first offsite for 500+ employees in Berlin in first 100 days in the role
• Rapidly built a small but effective in-house communications team
• Onboarded external agency partners to provide international, multi timezone and language functions across key markets - US, LATAM, Europe & UK - for the core business and its new Web3 venture
• Acted as the CEO's trusted advisor, his voice and ghost writer for thought leadership, speeches, presentations and key notes
• Provided similar support for the wider executive team and other senior leaders
• Provided crisis management support for a range of challenging topics and issues
• Supported the executive team on all aspects of change, during two business model shifts
• Drove change management programmes during a period of rapid expansion, and then contraction

Brand Communications Strategy and Activation, including Social and Content; Financial and Corporate PR; Social Responsibility and Sustainability Strategy, Internal Communications Strategy and Delivery

My role and my impact:

• Led financial, corporate and brand PR, internal comms and sustainability, setting up all functions from scratch, through a period of growth from $77m in 2015 to $150m annual rev in 2019, and from 250-650 people across US & UK
• Guided executive team to maximise communications to three main stakeholder groups (customers, investors and employees)
• Positioned moo.com as the 'start up for start ups', communications strategy leveraged this platform positioning company and its founder as an authority in the start up space
• Delivered multiple stand out international editorial pieces, award wins, and comms-driven internal comms wins