Nadia G. - Vice President, Communications

London, United Kingdom

Experience

Mar 2022 - Sep 2023

1 year 7 months

Joined OneFootball at a time of rapid expansion, quickly established trust with stakeholders and navigated the announcement of the business’s Series D fundraise within days of joining.
Rolled out an inside-out employee-first communications strategy with high visibility, including anchoring the company’s first offsite for 500+ employees in Berlin within first 100 days.
Built an in-house communications team and onboarded external agency partners to provide international, multi-timezone and language functions across key markets (US, LATAM, Europe, UK) for core business and Web3 venture.
Acted as the CEO’s trusted advisor and ghost writer for thought leadership, speeches, presentations, and keynotes, providing similar support to other senior leaders.
Provided crisis management support on a wide range of challenging topics and issues.
Supported executive team through two business model shifts, driving change management programmes during periods of expansion and contraction.
Shifted the company narrative from a local German startup to an internationally recognised football industry powerhouse.
Ensured the complex company story was simply positioned, crystal clear and widely understood across the industry.
Served as the trusted internal partner for all communication, company strategy and brand positioning touchpoints.
Managed complex messaging, uncertainty and industry-wide speculation during times of shifting business strategy, financial uncertainty and executive change.

Dec 2020 - Aug 2021

9 months

Set up corporate and financial communications function to support planned IPO, establishing trust with stakeholders.
Prepared and executed external and internal communications strategy for IPO, navigating complexity, confidentiality, multi-layered sensitivities and changing timeframes.
Managed proactive and reactive media relations, including leaks and speculation in global and local media.
Supported CEO and key leaders; set up media background briefings and exclusives; planned quiet periods; aligned investor messaging; built investor site and planned transition; managed narrative consistency.
Led BAU communications and a team delivering sustainability, arts, culture and technology storytelling internationally.
Supported business on issues management (data & privacy, sustainability, internal communications, regulatory and security issues).
Shifted narrative from a design-led tool to an invaluable global advertising platform and suite for creative industries.
Demonstrated the value of corporate communications, resulting in the function shifting from marketing reporting line to CEO as a standalone department.
Drove communications aspect of the IPO process, ensuring project milestones were met.
Built employee confidence that company values and culture would remain during transition without full transparency.

May 2015 - Aug 2020

5 years 4 months

Led financial, corporate and brand PR, internal communications and sustainability functions from scratch during growth from $77m in 2015 to $150m annual revenue in 2019 and headcount from 250 to 650 across US and UK.
Guided executive team to maximise communications to customers, investors and employees, positioning moo.com as 'start up for start ups' and establishing founder as authority in the startup space.
Delivered multiple standout international editorial pieces, award wins, and communications-driven internal communications successes.

May 2014 - Sep 2021

7 years 5 months

London, United Kingdom

Served six years on the board of trustees for an award-winning technology charity.

May 2011 - May 2015

4 years 1 month

Jan 2009 - May 2011

2 years 5 months

Sep 2000 - May 2005

4 years 9 months

I work with founders, executive teams and boards to establish and support corporate and brand communications functions for SME technology businesses.

Together with senior leaders within organisations, I help businesses to:

Build corporate and brand communications strategies and then roll out impactful and measurable programmes to deliver, ensuring companies' brands and reputations are protected and promoted
Prepare for major communications moments, from change of leadership, IPO, other major fundraising moments and other corporate change events
Create compelling narratives and identify the right storytelling opportunities which enhance awareness and understanding of their businesses
Establish the processes, teams and external partners necessary to deliver and execute communications programmes, across multiple time zones, countries and languages
Nurture relationships with all main stakeholders including internally with teams to ensure communications functions become the trusted guardians and go-to partners inside organisations
Prepare for crises and issues, enabling controversial and topical topics to be managed and where appropriate, proactively occupying the narrative territory across owned and earned channels

Unpack Complex Messages Enabling Them To Be Delivered In Compelling And Easy To Understand Ways
Elastic And Pragmatic, A Hands-on Operator Who Takes Ownership From Strategy To Execution
Breadth And Depth Of Experience And Commercial Nous, Makes Me A Trusted Partner For Executive Teams And Senior Colleagues
Exceptional Written, Spoken, And Presentation Skills, Also Provide Mentoring And Counsel At All Levels Of Organisations