FRATCH

Recommended expert

Rawalpindi, Pakistan

Experience

Jan 2019 - May 2023

4 years 5 months

Pakistan

Growth Engineer / Lead SEO Strategist

Snapthat, Inc.

Develop the SEO strategy for Snapthat Inc, focusing on growing organic, high converting traffic
Manage content creation for Snapthat's site which involves management of 8 freelancers to produce high quality content
Collaborate cross-functionally to develop content to best fit the needs of each channel while still maintaining strong organic rankings (organic/paid social, PR, newsletter, display, SEM)
Focus on experimentation in areas such as CTR%, rank, on-page engagement & conversion to maximize the ROI of content
Keyword research to ensure content published will have highest opportunity to rank and drive organic traffic
Launch and manage Ad-campaigns with Google, Facebook, Instagram & other platforms

May 2017 - May 2018

1 year 1 month

Dubai, United Arab Emirates

SEO Executive

Dubai Cosmetic Surgery

Digital Marketing strategy planning
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Optimize the website to improve user experience and website functionality with the underlying goal of increasing conversions
Planning and executing occasion-based, as well as seasonal collection launch digital campaigns
Improving website organic traffic with SEO
Developing and implementing campaigns for SEM, Display Advertising and Search Engine Optimization
Coordinating with PR and Bloggers to execute digital campaigns

Jan 2016 - Apr 2017

1 year 4 months

Pakistan

SEO Analyst

Solution Player

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (5.5 years) and Cosmetics (1 year).

Advertising

Cosmetics

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (6.5 years).

Marketing

Summary

Experienced Marketing Engineer with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Keyword Research, HTML, and Ahrefs.

Languages

English

Native

Education

Oct 2012 - Jun 2016

International Islamic University, Islamabad

Bachelor's degree · Computer Software Engineering · Islamabad, Pakistan

Profile

Created

January 2025

Last Update

January 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Usman based?

Usman is based in Rawalpindi, Pakistan and can operate in on-site, hybrid, and remote work models.

What languages does Usman speak?

Usman speaks the following languages: English (Native).

How many years of experience does Usman have?

Usman has at least 7 years of experience. During this time, Usman has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 2 years and 3 months. Note that Usman may not have shared all experience and actually has more experience.

What roles would Usman be best suited for?

Based on recent experience, Usman would be well-suited for roles such as: Growth Engineer / Lead SEO Strategist, SEO Executive, SEO Analyst.

What is Usman's latest experience?

Usman's most recent position is Growth Engineer / Lead SEO Strategist at Snapthat, Inc..

What companies has Usman worked for in recent years?

In recent years, Usman has worked for Snapthat, Inc..

Which industries is Usman most experienced in?

Usman is most experienced in industries like Advertising and Beauty and Cosmetics.

Which business areas is Usman most experienced in?

Usman is most experienced in business areas like Marketing.

Which industries has Usman worked in recently?

Usman has recently worked in industries like Advertising.

Which business areas has Usman worked in recently?

Usman has recently worked in business areas like Marketing.

What is Usman's education?

Usman holds a Bachelor in Computer Software Engineering from International Islamic University, Islamabad.

What is the availability of Usman?

Usman is immediately available for suitable projects.

What is the rate of Usman?

Usman's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.