Usman Shoukat
Growth Engineer / Lead SEO Strategist
Experience
Jan 2019 - May 2023
4 years 5 months Pakistan
Growth Engineer / Lead SEO Strategist
Snapthat, Inc.
- Develop the SEO strategy for Snapthat Inc, focusing on growing organic, high converting traffic
- Manage content creation for Snapthat's site which involves management of 8 freelancers to produce high quality content
- Collaborate cross-functionally to develop content to best fit the needs of each channel while still maintaining strong organic rankings (organic/paid social, PR, newsletter, display, SEM)
- Focus on experimentation in areas such as CTR%, rank, on-page engagement & conversion to maximize the ROI of content
- Keyword research to ensure content published will have highest opportunity to rank and drive organic traffic
- Launch and manage Ad-campaigns with Google, Facebook, Instagram & other platforms
May 2017 - May 2018
1 year 1 month Dubai, United Arab Emirates
SEO Executive
Dubai Cosmetic Surgery
- Digital Marketing strategy planning
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Optimize the website to improve user experience and website functionality with the underlying goal of increasing conversions
- Planning and executing occasion-based, as well as seasonal collection launch digital campaigns
- Improving website organic traffic with SEO
- Developing and implementing campaigns for SEM, Display Advertising and Search Engine Optimization
- Coordinating with PR and Bloggers to execute digital campaigns
Jan 2015 - Apr 2017
1 year 4 months Pakistan
SEO Analyst
Solution Player
Summary
Experienced Marketing Engineer with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Keyword Research, HTML, and Ahrefs.
Languages
English
Native
Education
Oct 2012 - Jun 2016
International Islamic University, Islamabad
Bachelor's degree · Computer Software Engineering · Islamabad, Pakistan
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