Usman Shoukat - Growth Engineer / Lead SEO Strategist

Rawalpindi, Pakistan

Experience

Jan 2019 - May 2023

4 years 5 months

Pakistan

Growth Engineer / Lead SEO Strategist

Snapthat, Inc.

Develop the SEO strategy for Snapthat Inc, focusing on growing organic, high converting traffic
Manage content creation for Snapthat's site which involves management of 8 freelancers to produce high quality content
Collaborate cross-functionally to develop content to best fit the needs of each channel while still maintaining strong organic rankings (organic/paid social, PR, newsletter, display, SEM)
Focus on experimentation in areas such as CTR%, rank, on-page engagement & conversion to maximize the ROI of content
Keyword research to ensure content published will have highest opportunity to rank and drive organic traffic
Launch and manage Ad-campaigns with Google, Facebook, Instagram & other platforms

May 2017 - May 2018

1 year 1 month

Dubai, United Arab Emirates

SEO Executive

Dubai Cosmetic Surgery

Digital Marketing strategy planning
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Optimize the website to improve user experience and website functionality with the underlying goal of increasing conversions
Planning and executing occasion-based, as well as seasonal collection launch digital campaigns
Improving website organic traffic with SEO
Developing and implementing campaigns for SEM, Display Advertising and Search Engine Optimization
Coordinating with PR and Bloggers to execute digital campaigns

Jan 2015 - Apr 2017

1 year 4 months

Pakistan

SEO Analyst

Solution Player

Summary

Experienced Marketing Engineer with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Keyword Research, HTML, and Ahrefs.