Recommended expert
Nick Lelashvili
Senior CRM manager
Experience
Jan 2024 - Present
2 years 3 monthsRetention Manager
Sweepluxe (Sweepstakes Casino)
- Designed CRM lifecycle strategies for onboarding, deposits, and reactivation using Fast Track CRM.
- Built segmented automations for key player cohorts.
- Launched gamification campaigns.
- Oversaw compliant promos.
- Managed CRM specialists, content specialists, and designers.
- Ran A/B tests on messaging and CTAs.
- Delivered actionable insights from KPI dashboards and segmentation analytics.
Jan 2023 - Dec 2024
2 yearsCRM Manager
ApprovalMax
- Implemented lifecycle campaigns across onboarding, retention, and reactivation stages using HubSpot.
- Managed chatbot optimization to enhance support resolution and customer satisfaction.
- Conducted multiple user surveys for feedback and retention insights.
- Built behavior-driven segmentation.
- Collaborated with product and marketing.
- Created KPI dashboards to track NPS, churn, and engagement.
- Ensured GDPR compliance across all channels.
Jan 2021 - Dec 2023
3 yearsCRM Manager
numa Group GmbH
- Led integration of new CRM tailored to business model, expanding communications from 2 to 100+ across 8+ countries and 4 languages, driving over 10% annual net revenue from CRM campaigns.
- Collaborated with cross-functional teams to streamline CRM processes.
- Managed referral program.
- Planned, executed, and optimized comprehensive CRM strategies and customer journeys.
Jan 2019 - Dec 2020
2 yearsCRM Group Specialist
Fortuna Game a.s
- Strategically planned all casino-related CRM communications for Czech Republic, Romania, Slovakia, and Croatia.
- Utilized multi-channel approach: email, SMS, on-site, and app push channels.
- Implemented successful sportsbook to casino cross-sell strategy during COVID lockdown.
- Conducted A/B tests to maximize CRM campaign potential and ROI.
Jan 2017 - Dec 2019
3 yearsSenior CRM Specialist
Crystalbet (Entain PLC)
- Helped build the entire CRM department from the ground up.
- Developed different CRM lifecycle strategies with multi-channel approach.
- Managed VIP guests and implemented retention and upsell strategies.
Jan 2015 - Dec 2017
3 yearsCorporate Finance Auditor
BDO Georgia
- Analyzed new investment and business opportunities through valuation models.
- Built a forecasting model to analyze current operations and trends.
- Conducted feasibility studies and business valuations for thermal power plants and windmill turbines.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (6 years), Real Estate (3 years), Energy (3 years), Banking and Finance (3 years), Professional Services (3 years), and Information Technology (2 years).
Media and Entertainment
Real Estate
Energy
Banking and Finance
Professional Services
Information Technology
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (9 years), Customer Service (8 years), Business Intelligence (3 years), Finance (3 years), Investments and M&A (3 years), and Research and Development (3 years).
Marketing
Customer Service
Business Intelligence
Finance
Investments and M&A
Research and Development
Summary
Results-driven CRM & Retention Manager with 7+ years of experience in online gambling, SaaS, travel, and hospitality industries. Proven ability to increase engagement, boost retention, and drive conversions through data-driven lifecycle strategies, automation, and gamification. Experienced in: B2C, B2B and B2B2C setups.
Skills
- Optimove
- Hubspot
- Zoho
- Fast Track
- Qlik
- Ims
- Power Bi
- Looker
- Tableau
- Miro
- Figma
- Ga4
- Asana
- Jira
- Confluence
- Notion
- Clickup
Languages
Georgian
NativeEnglish
AdvancedRussian
IntermediateEducation
Oct 2011 - Jun 2016
University of Georgia
Bachelor's degree, Business Management · Business Management · Tbilisi, Georgia
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Nick based?
Nick is based in T'bilisi, Georgia and can operate in on-site, hybrid, and remote work models.
What languages does Nick speak?
Nick speaks the following languages: Georgian (Native), English (Advanced), Russian (Intermediate).
How many years of experience does Nick have?
Nick has at least 11 years of experience. During this time, Nick has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 2 years and 10 months. Note that Nick may not have shared all experience and actually has more experience.
What roles would Nick be best suited for?
Based on recent experience, Nick would be well-suited for roles such as: Retention Manager, CRM Manager, CRM Group Specialist.
What is Nick's latest experience?
Nick's most recent position is Retention Manager at Sweepluxe (Sweepstakes Casino).
What companies has Nick worked for in recent years?
In recent years, Nick has worked for Sweepluxe (Sweepstakes Casino), ApprovalMax, and numa Group GmbH.
Which industries is Nick most experienced in?
Nick is most experienced in industries like Media, Entertainment and Publishing, Real Estate, and Energy. Nick also has some experience in Banking and Finance, Professional Services, and Information Technology (IT).
Which business areas is Nick most experienced in?
Nick is most experienced in business areas like Marketing, Customer Service, and Business Intelligence. Nick also has some experience in Finance, Investments, M&A & Venture Capital, and Research and Development (R&D).
Which industries has Nick worked in recently?
Nick has recently worked in industries like Real Estate, Media, Entertainment and Publishing, and Information Technology (IT).
Which business areas has Nick worked in recently?
Nick has recently worked in business areas like Customer Service, Marketing, and Business Intelligence.
What is Nick's education?
Nick holds a Bachelor in Business Management from University of Georgia.
What is the availability of Nick?
Nick is immediately available part-time for suitable projects.
What is the rate of Nick?
Nick's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Nick?
To hire Nick, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
600
450
300
150
Market avg: 410-570 €
Market avg: 410-570 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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