Al (Adel) M'charek
Interim CRM Manager/CRM Project Lead
Experience
Interim CRM Manager/CRM Project Lead
Equipe Zorgbedrijven
- Guided the selection and migration process for a company-wide HubSpot implementation
- Optimised the CRM and marketing automation landscape
- Worked closely with stakeholders to translate business needs into functional requirements and practical technical solutions
- Defined and implemented the most suitable CRM and marketing automation strategy across the Dutch organisation
- Shaped effective lead generation and nurturing approaches, campaign execution and reporting tailored to different brands
Interim CRM Manager/Sales, Service and Marketing Cloud Consultant
Straight-Line Leadership
- Contributed to the implementation and effective use of Salesforce Marketing Cloud in combination with Sales and Service Cloud
- Enhanced CRM capabilities through automation, improving engagement and strengthening customer retention
- Provided strategic direction and operational guidance to build a scalable CRM and email marketing environment
- Leveraged data-driven insights to optimise personalised customer journeys aligned with branding and broader digital marketing goals
Interim CRM Manager/Loyalty Marketing
JvH Gaming & Entertainment
- Oversaw CRM and Loyalty Marketing programme transformation, including data landscape analysis and process evaluation
- Introduced an updated CRM strategy and drove a lead generation and nurturing initiative using data collaboration platforms
- Ensured better customer insights and more effective marketing activation
Interim Business Process Manager - Marketing & Communication
Saxion University of Applied Sciences
Identified, optimised and documented processes for the CRM and DXP project, including user journeys and operational workflows during both the RFP phase and implementation
Improved the existing HubSpot environment with process analysis, lifecycle stage optimisation and customer journey refinement
Interim HubSpot Consultant - Sales and Marketing Hub
Manna Agency
- Analysed business requirements and advanced the implementation of HubSpot Sales and Marketing Hub
- Optimised Sales Hub lifecycle and deal stages
- Integrated supporting tools such as PandaDoc and solutions for (video) call logging
- Set up reporting, provided clear documentation and delivered training to ensure effective adoption across the organisation
Interim CRM Manager/Marketing Automation Specialist
JvH Gaming & Entertainment
- Evaluated and improved the existing marketing technology stack
- Strengthened data integration, streamlined CRM processes and refined contact strategy to support loyalty member base growth
Interim CRM Marketer/Marketing Automation Specialist
VML/Wunderman Thompson Commerce
- Streamlined the HubSpot Sales and Marketing Hub environment by cleaning and structuring the database
- Professionalised marketing automation and developed an ABM strategy aligned with lifecycle and deal stages
- Acted as marketing lead for the migration from HubSpot to Salesforce Marketing, Sales and Service Cloud
- Executed CRM marketing activities including data analysis, segmentation, customer journeys, automation campaigns, A/B testing and SMA campaigns for lead generation and nurturing
President of Board (Voluntary role/Non-executive role)
Stichting Eigenwijks
- Lead a diverse board of seven members in close collaboration with the General Manager and Management Team
- Supported local initiatives, strengthened social cohesion and empowered residents to shape their neighbourhoods through multiple community centres in Amsterdam Nieuw-West
Partner
Zenza Home Online
Co-owned the consumer division and shaped e-commerce operations for the European consumer market
Led the transition to a new e-commerce platform and integrated marketing automation capabilities
Selected e-commerce tooling, oversaw development activities and implemented the online marketing strategy
Previously served as Product Owner at Zenza Wholesale, contributing to implementation of a customised CMS platform for the reseller environment
Interim Digital Marketing and Marketing Automation Specialist
Velthuyse Mulder
- Led the digital transformation of brand websites and researched replacement of the existing marketing automation platform
- Supported system selection and served as Product Owner to define the roadmap and guide implementation of the new solution
- Developed and adopted automation strategies including data analysis, insight accessibility and integration of website, SEA and SMA channel data for lead generation and customised CRM for lead nurturing and customer management
Entrepreneur/Interim Sales and Marketing Technology Professional
Customer Essentials | Captuble
- Delivered strategic and hands-on support across HubSpot Sales and Marketing Hub, Salesforce and other CRM solutions for over 14 years
- Implemented CRM for marketing and sales, focusing on improving processes, data structures and customer engagement
- Led marketing automation implementations, trained teams and shaped effective CRM strategies
- Excelled in stakeholder collaboration, data analysis and integration of diverse data sources for smarter decision-making
- Managed lifecycle management, trigger-based segmentation, marketing campaigns and development of end-to-end CRM and marketing automation strategies
Marketing & Sales Director
Infologic Nederland B.V.
- Developed and executed marketing strategy for airport, public transport and retail sectors across EMEA
- Implemented database-driven marketing campaigns, organised industry events and supported business development
- Managed partner programmes and provided oversight for key accounts and project delivery, improving market visibility and pipeline development
Sales Manager
ZyLAB Technologies BV
Held broad commercial and operational responsibilities including business development, account management and leading cross-functional project teams
Managed implementations for private and public sector clients
Contributed to marketing efforts by implementing targeted strategies and organising seminars and events
Temporarily stepped away to launch Language Networks as interim lead, guiding business set-up and defining marketing strategy
Account Manager
ZyLAB Technologies BV
- Sold and implemented DMS and Business Intelligence software including full-text retrieval and imaging solutions
- Managed business development, key accounts and end-to-end project delivery
- Coordinated implementation activities with technical teams and ensured successful software adoption in public and private sector organisations
Summary
A CRM and marketing automation consultant with experience delivering cloud-based solutions that align technology with business objectives. I combine strategic thinking with practical expertise to improve customer engagement, optimise lead generation and support data-driven decision-making. With strong ownership and a solid technical understanding of CRM platforms, integrations and process automation, I help organisations bridge the gap between business needs and technical implementation. Through a steady, analytical approach, I translate requirements into effective processes, data structures and tooling while maintaining focus on clear, measurable outcomes.
Skills
Crm And Marketing Automation Technology
Crm And Marketing Automation Strategy
Business Analytics And Processes
Data Analytics And Modeling
Leadgen/online Marketing (Incl. Sma And Sea Campaigns)
Professional
Self Starter
Experienced In Implementing New Technology
Team Player
Experience Leading Teams
Languages
Education
ICS
Small Business Management
École Hôtelière de Djerba
B.E.H. (Brevet d'Enseignement Hôtelier) · Hotel Management (French) · Tunisia
Berlingh College
Havo · Heemskerk, Netherlands
Certifications & licenses
Business Analytics Certificate
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