Matthijs Veenendaal
Remote team expert 💯 AI Pioneer 📈, Product strategist ✨. Open for interim / Consult
Experience
CTO / Co Founder
Business Story Lab
Agility Expert / Product Owner
Nationale Nederlanden
Product Owner for 4 teams in the CP domain within Group IT. Frontrunner in local reorganisation, strategic product development and enabling the teams to self improve. Enormous progress made by the teams and their collaboration with business and greatly improving time spent on the right things (ops 150% reduced). Helped a lot through the introduction of improved quality control.
Continuous Improvement Coach
OHRA
Help improve the collaboration of the multidisciplinary team of different departments on operational, technical and artificial intelligence solutions to make the claims process radically better and more fun for the employees, the customers and thus serve 2 times as many customers with the same amount of people. Continuous improvement from operations and focus on the long term are now optimally balanced.
Leadership Coach
Nationale Nederlanden
Co-developing with HR department and facilitating (train the trainer) workshops and program (i-LEAD) for leadership development. Leadership has now become a shared goal and is assessed by and continuously improved together with the team that is being led.
Agile Coach / Project Manager
De Nederlandse Bank
Led a multidisciplinary team of different departments work together in a project with high risk and high visibility, many uncertain factors and dependencies and the hardest deadline to date. Together created a truly high performing happy team, unprecedented within DNB according to those involved. Met the deadline, visible on the news.
Agile Coach
Retail Solutions
Helped the entire company shift from old-school design and "Scrum in name only" to a truly multidisciplinary, predictable agile way. A classic example of how people's strengths and a clear "voice of the team" can make all the difference, letting the company become a market leader in their field.
Management Consultant
ITDS
Built internal agility by sharing agile knowledge and best practices through training, tools, and workshops both inside the company and with clients. Founded the Agile Community of Practice and led agile initiatives, becoming the go-to person for anything related to flexibility, agility, and effectiveness.
Enterprise Transformation Coach
Nationale Nederlanden
Led a team of decentralized coaches to drive the transformation. Designed and delivered tools and workshops, launched Scrum Master and PO guilds, and brought the board into the process. After many successes and lessons learned in IT and operations, the organization continued the journey on its own, leaving the company future-ready.
Worked with the team to build the transformation stream and club, develop a High Performing Team tool, integrate the OKR model, restructure departments into value stream/product domain design, and boost agility within the Scrum Masters community. Guided the department to create happy, high-performing, empowered teams with the right mindset and supporting structure.
Manager ICT
Pink + Nelson
As a member of the management team, I was ultimately responsible for all ICT, including an inbound call center with 900 business customers and the in-house and nearshore development teams. I ensured reliable IT services for 500 employees across 60 locations and all digital products, experiencing rapid growth and professionalization.
Senior Engineer
P1
Worked with a small team to improve products and add them to the portfolio, creating P1's unique selling point. I had the chance to work and learn independently with the latest technology, which helped position the company as a market leader and allowed it to scale quickly while improving service delivery to customers.
IT Consultant
VIA/IFA
Mapped the information flows and supporting processes and designed and built Digital Office. Fully custom based system to support employees in their actions and insight into the fast-paced world of air freight. Learned a lot about how to adapt the system to people and to help people get the most out of a system.
Project Manager
P1
Developed an online knowledge base, with which employees could find the right information faster and thus help customers faster and better. Learned a lot from a pure operational environment.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (17 years), Insurance (7.5 years), Advertising (7 years), Professional Services (5 years), Transportation (5 years), and Banking and Finance (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (23 years), Customer Service (15 years), Product Development (12 years), Operations (11 years), Project Management (11 years), and Quality Assurance (4.5 years).
Summary
I specialize in bridging the gap between business and IT, crafting compelling product strategies, and enabling high-performing teams to deliver real value. With a strong foundation in psychology, leadership coaching, and organizational change, I excel at driving continuous improvement and fostering collaboration across diverse teams.
My expertise lies in product ownership, agile transformations, and strategic digitalization. I’ve successfully led multidisciplinary teams, optimized operational efficiency, and restructured organizations to align with value-driven goals. From reducing operational overhead by 150% to doubling customer capacity with the same resources, my focus is always on measurable impact.
With a proven track record in leadership roles, I bring clarity to complex challenges, empower teams, and ensure alignment between vision and execution. Whether it’s building scalable products, improving team dynamics, or driving innovation, I deliver results that last.
Languages
Education
University Of Amsterdam
Minors: Financial Accounting, Fiscal Economics & Marketing · Amsterdam, Netherlands
University Of Amsterdam
Bsc Work And Organizational Psychology · Amsterdam, Netherlands
Certifications & licenses
Advanced Product Owner
Xebia
Agile Aware For Managers
Xebia
Certified Product Owner
Scrum.org
Certified Scrum Master
Xebia
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