Martijn Imrich
Founder and CEO
Founder and CEO
DataPilots.AI
Launching the startup DataPilots.AI, enabling Agentic Data Governance.
- Providing the fastest way to get your data in order to support your GenAI ambitions.
Architect Data and AI
NN Group
Chair of the Data and AI board, setting the agenda and guiding the strategic discussion.
- Creating an experiment to help GenAI create a data platform.
- Setting standards on ML/OPS and Low Code AI.
- Architecting solutions on data governance and self-service BI/AI.
Product Owner Data Integration Platform
APG Asset Management
Creating the Data Integration Platform for APG Asset Management.
- Connecting data providers with data consumers in a connected way.
- Integrating data at scale using best-of-breed technologies such as Collibra, Snowflake, and MS Azure.
- Connecting use cases that create value out of data, including enhancing portfolio management for APG pension funds representing a value of approximately 522 billion euros for 4.8 million participants.
Product Owner Data & Analytics
Royal Ahold
Helping Gall & Gall to manage data as an asset.
- Driving omnichannel growth using data and analytics.
- Creating the data and analytics roadmap for the Gall & Gall label.
- Optimizing the store and online experience.
Product Owner HR Analytics Portal
PGGM/PFZW
Providing HR insights for hospitals (cure, care) and other health organizations.
- Monetizing terabytes of pension data into actionable insights.
- Helping health organizations tackle their huge HR challenges.
Product Owner Data
Asset Based Finance (ABF)
Helping ABF (100% ABN Amro) manage data as an asset to create value, innovate, and serve regulatory requirements.
- Guiding ABF towards a new, future-proof data architecture.
- Creating a data hub on Azure to liberate and integrate scattered data.
- Acting as product owner for the data delivery teams aligned with ABN Amro's regulatory roadmap.
Lead Architect Data Integration
City of Amsterdam
Creating a data integration architecture from ingestion to consuming.
- Developing conceptual, logical, and physical (Azure) data integration architecture.
- Collaborating with Gartner Group on the methodology.
- Selecting and positioning native Azure components and additional SaaS solutions.
- Establishing the vision for a new data science platform for the City of Amsterdam.
Product Owner Data Marketplace
ABN Amro
Creating an agile and data-driven bank by liberating data and establishing a data marketplace.
- Guiding the creation of the data marketplace for consumption by value cases.
- Steering five DIAL SCRUM teams from a startup to a scale-up.
Academic Director "AI for Business Managers"
TIAS
Creating and managing an "AI for Business Managers" program (12 days yearly).
- Teaching fundamentals of data architecture and value creation with AI.
- Leading value creation workshops, including hackathons and brainstorming sessions.
Data Architect
ABN Amro
Helping ABN Amro become a data-driven enterprise.
- Communicating architecture and benefits of the DIAL initiative.
Partner
Xomnia
Supported growth and maturity of Xomnia as a shareholding partner.
- Founded Xomnia Big Data Engineering and Xomnia Training.
- Kick-started BI, data warehouse automation, and analytics with clients.
- Built data-driven organizations and architectures.
- Created the Data Lab practice.
Projects:
- AI kickstarts, including clients like ProRail.
- Engineering advice for various international clients and Dutch municipalities.
- Developed AI platforms and architectures for healthcare and crime prevention use cases.
- Implemented solutions, such as a burglary predictor for the Municipality of Utrecht and data warehouse automation for Van Ameyde.
- Delivered solutions for prominent clients like Booking.com, Bergman Clinics, and Philips HealthTech.
Product Owner Marketing Analytics
Randstad NL
Supporting market growth of Randstad NL by introducing data-driven marketing and predictive analytics.
- Invented and developed the Sales Predictor and embedded it in the "Sales Navigator" app, leading to multimillion benefits in sales.
- Enhanced marketing campaign conversion by 300%.
- Predictive HR analytics: success and loyalty modeling for high-volume functions.
- Defined new analytical architecture and organization.
Lead BI Architect
Centennium
Translated strategic ambitions into business intelligence architecture and solutions.
- Led BI architecture consulting and project leadership efforts.
- Developed roadmaps and delivered expertise in BI architecture and consulting models.
- Coached internal teams.
Major Assignments (>3 months):
- KAS Bank: Defined BI project organization and competences; introduced BI/DWH methodology.
- Delta: Managed data warehouse development and supported BI project board.
- TomTom: Co-designed BI/DWH architecture.
- Nutreco: Developed BI strategy and roadmap.
- Genzyme: Created BI strategy and supported project initiation.
BI Architect and Interim BI Lead
Tata Steel NL
Formulated and implemented BI strategies to enhance internal customer satisfaction.
- Defined standards for BI development.
Program Manager Multi-Channel CRM Strategy
ING Retail
Developed multi-channel CRM strategy for ING labels (Postbank, ING Bank, RVS).
- Aligned CRM systems with business processes and strategy.
Marketing Automation Consultant and Architect
CustomerFOCUS
Specified and implemented data architectures and marketing solutions.
- Selected BI/CRM tools and facilitated interim management assignments.
Data Architect / Business Analyst
Rabobank NL
Analyzed marketing opportunities and developed methodologies for new marketing data marts.
Business Analyst CRM
Atradius
Designed CRM processes and formulated strategies for the marketing organization.
Information Manager
KLPD
Supervised ICT projects connected to Dutch international police networks.
- Implemented systems for electronic collaboration with the Dutch public prosecution service.
ICT Manager Business Development and Strategy
Nuon
Translated ICT strategy into KPIs and business plans.
- Initiated ICT innovations, including CRM initiatives for retail markets.
Lead Data Architect
Hot ITem
Delivered CRM programs and defined ICT strategies for KPN Telecom.
- Managed €18 million initiatives connected to CRM 'Gold Rush' programs.
ICT Consultant / 4GL Developer
Ideta B.V.
Designed ICT architectures and innovations for KBB-Bijenkorf/Vendex.
Martijn Imrich is a skilled Data Driven Entrepreneur, firmly rooted in the field of Data even before it became a hype.
He implemented several Data warehouses and advised on many more. Martijn understands both the modern Datawarehouse (automation) world as the new analytics and data Platforms.
In 2014 it all came together when he created the multimillion earning Sales Predictor for the well-known staffing multinational Randstad. Thinking out of the box, Martijn combined six years of sales data together with economic indicators and other (not to be disclosed here) data. The predictor was embedded in a Sales App that Martijn named “Sales Navigator” and sales conversion tripled and earned the Randstad multiple millions in multiple countries.
Based on the success at Randstad, Martijn was asked by the young startup Xomnia to join them as Senior Partner in 2015. Together they pushed the growth of the Data Science startup Xomnia from 12 to 80 FTE within three years, thereby achieving the FD Growth Award in both 2017 and 2018. Martijn raised both the Educational and the Data Engineering Units of Xomnia before selling his shares in 2018.
Martijn is equally comfortable with both business executives as with the technically gifted Data Engineers and Data Scientists of Xomnia. He is still in touch with many of them.
After selling his shares in Xomnia, Martijn helped ABN Amro to build its Data Capabilities to support the growing number of machine learning models and the growing data demands of the regulators. Thereafter he helped Pension fund PGGM/PFZW to monetize their data via an HR Portal. Currently he creates the Strategic Roadmap on Data & Analytics at Ahold for the Gall & Gall label. Martijn typically seeks opportunities to fuel business ambitions with Data.
Over the years, Martijn has shared his vast experience in roles as Academic Director at Tilburg University (TIAS) and guest lecturer at JADS.
University of Amsterdam
Master of Business Administration, major in Information Management · Business Administration, Information Management · Amsterdam, Netherlands
Delft University of Technology
Electrical Engineering · Delft, Netherlands
De Werkplaats
Grammar school (VWO in Dutch) · Bilthoven, Netherlands
Certified BI Professional
Leadership & Management Specialization (CBIP)
TOGAF Certified
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