Martijn Imrich
Interim Director Data and Analytics
Experience
Founder and CEO
DataPilots.AI
Launching the startup DataPilots.AI, enabling Agentic Data Governance.
DataPilots Providing the fastest way to get your Data in order to support your GenAI ambitions.
Architect Data and AI
NN Group
- Chair of the Data and AI board, setting the agenda and guiding the strategic discussion.
- Creating an experiment to help GenAI create a Data Platform.
- Settings standards like on ML/OPS and Low Code AI.
- Architect on Data Governance and Self Service BI/AI.
Product Owner Data Integration Platform
APG Asset Management
Creating the Data Integration Platform for APG Asset Management. This to connect Data Providers with Data Consumers in a connected way.
Integrating Data at Scale, using best of breed as in Collibra, Snowflake and MS Azure.
Connecting various Use Cases that create value out of Data, with a tacit business case as in enhancing the portfolio management for APG pension funds and their 4.8 million participants in total represented a value of approximately 522 billion euros.
Product Owner Data & Analytics
Royal Ahold
Helping Gall & Gall to manage Data as an Asset.
- Driving Omnichannel Growth using Data & Analytics.
- Creating the Data & Analytics roadmap for the Gall & Gall label.
- Optimizing the Store and Online experience.
Product Owner HR Analytics portal
PGGM/PFZW
- Providing HR insights for Hospitals (Cure, Care) and other health organizations.
- Monetizing the terabytes of Pension data into actionable insights.
- Helping the health organizations to tackle their huge HR challenge.
Product Owner Data
Asset Based Finance (ABF)
A 100% ABN Amro company. Helping ABF to manage Data as an Asset. This to create value, innovate and serve regulatory requirements.
- Guide ABF towards a new future proof Data Architecture.
- Create a Data Hub on Azure as a first step to liberate and integrate scattered data. Connect projects and stakeholders towards that new Data Hub.
- Be the PO of the Data Delivery teams towards ABN Amro’s regulatory roadmap.
Lead Architect Data Integration
City of Amsterdam
Creating a Data Integration architecture from Ingestion to Consuming.
- Creating the Conceptual, Logical and physical (Azure) Data Integration Architecture. Working together with Gartner Group on the methodology used.
- Selecting and positioning Native Azure components and additional SaaS.
- Creating the vision of a new Data Science platform for the City of Amsterdam.
Product Owner Data Marketplace (DIAL) and Data Architect DIAL
ABN Amro
Working in ABN Amro Bank’s department of Chief Architect & Data Management (CADM).
Product Owner Data Marketplace (DIAL) (11 months):
- To create an agile and data driven bank, the data has to be "liberated" and put into a Data Marketplace for consumption by value cases.
- As Product Owner I guided the creation of the Data Marketplace and steered the five DIAL SCRUM teams to mature from a start-up to scale-up.
Data Architect DIAL (9 months):
- Helping ABN Amro to become a data-driven enterprise by communicating the DIAL Architecture and benefits.
Academic Director "AI for business managers"
TIAS
- Creating and managing a "AI for business managers" program. (12 days yearly)
- Teaching the fundamentals of Data Architecture and value creation with AI.
- Leading value creating workshops including hackathons and brainstorming.
Partner, Founder (Big Data Engineering and Xomnia Training units), Lead Data Modeler
Xomnia
As Partner:
- Supporting growth and maturity of Xomnia as Shareholding Partner.
- Founded Xomnia Big Data Engineering and Xomnia Training.
- Kick starting BI, Data warehouse Automation and Analytics with clients.
- Building data driven organizations and architectures.
- Created the Data Lab practice.
AI Kickstarts:
- Kickstarting the AI ambition of many clients, including international clients.
Engineering advice:
- Specifying a new Data Science platform including clients like ProRail, the Dutch Enforcement Agencies, Municipality of The Hague etc.
Engineering projects:
- Booking.com: Presenting a Solution to move faster from AI experimentation to production.
- Bergman Clinics: Defining a Big Data Architecture and Proof of Concept to achieve AI assisted healthcare like retina diagnosis and cartilage assessment.
- Municipality of Utrecht:
- Defining the Architecture to deploy the Xomnia Burglary Predictor.
- Defining new BI/DWH architecture and organization and start roll-out.
- Implemented Data Warehouse Automation (WhereScape).
- Van Ameyde:
- Lead Data Architect.
- Implemented Data Warehouse Automation (Qlik Compose).
Philips HealthTech (Part of Accelerate!):
- As Lead Data Modeler:
- Specifying KPI’s and data requirements for new Enterprise Datawarehouse.
- Heading team of Data Modelers and Business Information Experts.
- Primary point of contact for Business Process Experts and Architects.
Product Owner Marketing Analytics
Randstad NL
- Supporting market growth of Randstad NL by introducing data driven marketing and predictive analytics.
- Invention and development of an extremely successful Sales Predictor.
- Lifting HR Analytics to the next, predictive, level.
- Building a data driven organization and architecture.
Data driven Marketing:
- 300% enhancement of conversion of marketing campaigns.
- Introducing an extraordinarily successful sales predictor using over six years of internal sales history and external economic data.
- Embedding the Sales Predictor in an App used by the 1000+ salesforce of Randstad, leading to multi-million benefits in sales.
HR Analytics:
- Predicting likelihood of candidate success regarding high volume functions.
- Predicting likelihood of candidate loyalty. Selecting and steering Data Science provider to build and tune models. This is also where I met young Xomnia.
Data Architecture and Organization:
- Defining new analytical architecture and organization.
- Reviewing the far too complex Datawarehouse initiative in AWS.
Lead BI Architect, Project leader, Teacher, Lead Consultant
Centennium
- Translating clients’ strategic ambitions into business intelligence architecture and solutions. Creation of BI roadmaps and executable programs.
- Prepare, lead and analyze brainstorm sessions.
- Develop Centennium BI expertise, propositions, consulting models and product development.
- Coaching Centennium and client teams.
Assignments (more than 3 months only):
- KAS BANK (Role: Lead BI Architect, 2010-2012):
- Defining BI (project) organization and competences.
- Project initiation, consulting during project execution, coaching project managers and team leaders. Member of the project board.
- Providing support for the client with project PR and internal road shows.
- Designing and implementing BI systems management organization.
- Introduced a BI/DWH methodology, first project increments operational. KAS BANK teams formed and trained. Systems transferred to new BI DWH.
- Delta (Role: Lead BI Architect and Project manager, 2010-2012):
- Project manager for Data warehouse development.
- Translating business ambitions into a BI organization and architecture.
- Consultant for the BI project board.
- Identifying cost reduction opportunities (target €90K per annum).
- Requirement and process workshops, selection of BI tools and architecture.
- Project completed on time and on budget.
- TomTom (Role: Lead BI Architect, 2010-2012):
- Consulting and organizing brainstorm sessions and workshops.
- Co-designing BI/DWH architecture.
- BI/DWH architecture updated and upgraded to current industry standards.
- Nutreco (Role: Lead BI Architect, 2011):
- Developing a BI strategy/BI roadmap.
- Workshops for Strategy design and requirements and worldwide BI/DWH organization and architecture.
- Executable BI Strategy and roadmap.
- Genzyme (Role: Business Analyst, 2009):
- Developing a BI Strategy/BI roadmap.
- Organizing workshops, brainstorm sessions and project initiation documents.
- Consultant to the CIO.
- BI roadmap adopted by the CIO.
Marketing Automation consultant and Architect
Customer Focus
- Specify and implement Data Architectures and Marketing Solutions.
- Selection of BI and CRM tooling.
- Interim management.
Assignments:
- Tata Steel NL (Role: BI Architect and interim BI lead, 2008):
- Formulating an effective BI strategy for Tata Steel NL.
- Implementing the BI strategy through IM&ICT organization management and project boards.
- Presenting requirements workshops, selecting BI tools and architecture, defining projects and programs.
- Improved internal customer satisfaction due to clear BI impact and delivery process. Standards and guidelines for BI developers. (Location: Netherlands)
- Rabobank NL (Role: Data Architect in CRM 2005+ Virtual Marketing program, 5 months in 2008):
- Analyzing marketing opportunities through website and internet banking usage.
- Presenting workshops with marketing- and supporting departments.
- Designing targets and implementation plans.
- Opportunities identified, implementation plans adopted and executed by the client. (Location: Netherlands)
- Rabobank NL (Role: Business Analyst CRM 2005+, 5 months in 2007):
- Developing new methodology for new Marketing Data Marts specification and requirements analysis.
- Data Mart designs and implementation project kick off.
- Data Mart design. Developed and implemented by the client. (Location: Netherlands)
- ING Retail (Role: Program Manager multi-channel CRM strategy, 10 months, 2006-2007):
- Developing a multi-channel CRM strategy for three ING labels (Postbank, ING Bank, RVS).
- Translating multi-channel strategy into CRM architecture.
- Defining processes and functionality.
- Initiate and execute program. Reporting to project board.
- Alignment of multi-channel strategy and CRM systems, sound architecture.
- Atradius (Role: Business Analyst CRM, 12 months, 2005-2006):
- Provided strategy development sessions.
- Design of processes, analysis of requirements, tool selection.
- Formulating a CRM business case for worldwide marketing organization.
- Introduced effective CRM strategy and systems.
Information Manager
KLPD
- Supervisor of all ICT related projects for the Service International Networks. (20 months duration)
- Formulating annual information plans, including implementation impact and financial consequences.
- Providing advice on text- and network analysis to discover criminal networks.
- Implemented system so Dutch public prosecution service now collaborate electronically with International Police Network of the Netherlands.
ICT Manager Business Development and Strategy, Member of the Management Team
Nuon
- Strategy consultant for Nuon ICT. Translating strategy to KPI’s. (25 months duration)
- Development of the Nuon ICT business plan. €40 million investment budget requested of and granted by the board of directors.
- Improving awareness of the strategic necessity of ICT throughout business units and holding.
- Collaborating with Nuon’s Account Management and BI consultants to initiate ICT innovations and development.
- Increased ICT value and awareness. Implemented various innovations and developments, including new CRM initiative for retail market.
Lead Data Architect, Implementation Manager
Hot ITem
Assignments:
- KPN Telecom (Role: Lead Architect CRM, 17 months, 2000-2001):
- Lead Data Architect for the €18 million CRM program “Gold Rush”. Defining and managing ICT projects.
- CRM consultant to KPN Business Unit Vast (Landlines) and KPN board of directors.
- Tool and supplier selection.
- CRM program successfully implemented.
- KPN Mobile (Role: Implementation manager KPN Mobile, 17 months, 1998-2000):
- Identifying and implementing necessary changes in organization, processes and/or systems.
- Intakes with product developers/marketing, impact analysis.
- Project planning, managing 8 parallel projects with 25 FTE.
- Account management for support and supply chain. Managing customer and supplier SLA’s. Reorganizing the ICT support organization.
- Various successful implementations in the mobile market including sms prepaid.
ICT-Consultant / 4GL Developer
Ideta B.V.
ICT Services for KBB-Bijenkorf/Vendex. (60 months duration)
- Consultant to the Ideta Management Team and KBB.
- Tool selection, designing ICT architecture and organizational changes. ICT-watcher. Initiating ICT innovations for KBB.
- Performing information analysis, team development lead.
Summary
Martijn Imrich is a skilled Data Driven Entrepreneur, firmly rooted in the field of Data even before it became a hype. He implemented several Data warehouses and advised on many more. Martijn understands both the modern Datawarehouse (automation) world as the new analytics and data Platforms.
In 2014 it all came together when he created the multimillion earning Sales Predictor for the well-known staffing multinational Randstad. Thinking out of the box, Martijn combined six years of sales data together with economic indicators and other (not to be disclosed here) data. The predictor was embedded in a Sales App that Martijn named “Sales Navigator” and sales conversion tripled and earned the Randstad multiple millions in multiple countries.
Based on the success at Randstad, Martijn was asked by the young startup Xomnia to join them as Senior Partner in 2015. Together they pushed the growth of the Data Science startup Xomnia from 12 to 80 FTE within three years, thereby achieving the FD Growth Award in both 2017 and 2018. Martijn raised both the Educational and the Data Engineering Units of Xomnia before selling his shares in 2018.
Martijn is equally comfortable with both business executives as with the technically gifted Data Engineers and Data Scientists of Xomnia. He is still in touch with many of them.
After selling his shares in Xomnia, Martijn helped ABN Amro to build its Data Capabilities to support the growing number of machine learning models and the growing data demands of the regulators. Thereafter he helped Pension fund PGGM/PFZW to monetize their data via an HR Portal. Currently he creates the Strategic Roadmap on Data & Analytics at Ahold for the Gall & Gall label. Martijn typically seeks opportunities to fuel business ambitions with Data.
Over the years, Martijn has shared his vast experience in roles as Academic Director at Tilburg University (TIAS) and guest lecturer at JADS.
- Per 1st Jan 2025: CEO and Founder of DataPilots.AI . The GenAI driven solution for getting Data AI-Ready.
- Former Partner of Xomnia, and former CTO of AfroUrembo. Able to raise both people and product-based companies.
- Experienced Product Owner in the Domain of Data and Analytics. Former Marketing Automation consultant.
- Covers the full area from ideation, specification (Business Analyst/ Data Modeler) to realization (PO / Architect).
- Versatile Business Analyst and workshop leader. Coach and Trainer in Analytics and Big Data Architecture.
- Proven capability of converting strategies to executable projects and delivering business results.
- Creates support with top management, users, team members and other stakeholders.
- Excellent organizational sensitivity. Bridges cultures and continents (Europe, India, Africa).
- Growth hacker at the Enterprise level. Turning Data into Dollars.
- Able to find an explain business opportunities related to performance marketing.
- Creator of the first Big Data Reference Architecture ever worldwide as foundation for Data Engineering.
Languages
Education
University Of Amsterdam
Master of Business Administration, Information Management · Business Administration · Amsterdam, Netherlands
Delft University Of Technology
Electrical Engineering · Delft, Netherlands
De Werkplaats
VWO · Bilthoven, Netherlands
Certifications & licenses
Certified BI Professional
TOGAF Certified
Similar Freelancers
Discover other experts with similar qualifications and experience