Martijn Imrich
Founder and CEO
Experience
Founder and CEO
DataPilots.AI
- Launching the startup DataPilots.AI, enabling Agentic Data Governance
- Providing the fastest way to get your Data in order to support your GenAI ambitions
Architect Data and AI
NN Group
- Chair of the Data and AI board, setting the agenda and guiding the strategic discussion
- Creating an experiment to help GenAI create a Data Platform
- Setting standards for ML/OPS and Low Code AI
- Architect on Data Governance and Self Service BI/AI
Product Owner Data Integration Platform
APG Asset Management
- Creating the Data Integration Platform to connect Data Providers with Data Consumers
- Integrating Data at Scale, using Collibra, Snowflake and Microsoft Azure
- Connecting various use cases that create value from Data, enhancing portfolio management for 4.8 million participants representing approximately €522 billion
Product Owner Data & Analytics
Royal Ahold
- Helping Gall & Gall to manage Data as an Asset
- Driving omnichannel growth using Data & Analytics
- Creating the Data & Analytics roadmap for the Gall & Gall label
- Optimizing the store and online experience
Product Owner HR Analytics Portal
PGGM/PFZW
- Providing HR insights for hospitals (cure, care) and other health organizations
- Monetizing terabytes of pension data into actionable insights
- Helping health organizations tackle their HR challenges
Product Owner Data
Asset Based Finance (ABF)
- Guiding ABF towards a future proof Data Architecture
- Creating a Data Hub on Azure to liberate and integrate scattered data
- Connecting projects and stakeholders towards the new Data Hub
- Acting as PO of the Data Delivery teams towards ABN Amro’s regulatory roadmap
Lead Architect Data Integration
City of Amsterdam
- Creating the conceptual, logical and physical Azure Data Integration architecture
- Working with Gartner Group on the methodology used
- Selecting and positioning native Azure components and additional SaaS
- Creating the vision of a new Data Science platform for the City of Amsterdam
Data Architect DIAL
ABN Amro
- Communicating the DIAL architecture and its benefits to help ABN Amro become a data-driven enterprise
Product Owner Data Marketplace
ABN Amro
- Creating a Data Marketplace to liberate data for consumption by value cases
- Guiding five DIAL SCRUM teams to mature from a start-up to scale-up
Academic Director “AI for business managers”
TIAS
- Creating and managing an AI for business managers program (12 days yearly)
- Teaching fundamentals of Data Architecture and value creation with AI
- Leading value creating workshops including hackathons and brainstorming
Partner
Xomnia
- Supporting growth and maturity of Xomnia as shareholding partner
- Founding Xomnia Big Data Engineering and Xomnia Training
- Kick-starting BI, data warehouse automation and analytics with clients
- Building data driven organizations and architectures
- Creating the Data Lab practice
- Specifying new Data Science platforms for clients such as ProRail, Dutch Enforcement Agencies and Municipality of The Hague
- Defining big data architectures and proofs of concept for healthcare and public sector use cases
Product Owner Marketing Analytics
Randstad NL
- Supporting market growth by introducing data driven marketing and predictive analytics
- Inventing and developing an extremely successful Sales Predictor
- Tripling sales conversion and earning multi-million benefits through the Sales Navigator app used by 1000+ salesforce
- Lifting HR analytics to the predictive level
- Defining new analytical architecture and organization
Lead BI Architect
Centennium
- Translating clients’ strategic ambitions into business intelligence architectures and solutions
- Creating BI roadmaps and executable programs
- Preparing, leading and analyzing brainstorm sessions
- Developing Centennium BI expertise, propositions and consulting models
- Coaching Centennium and client teams
Marketing Automation Consultant and Architect
CustomerFOCUS
- Specifying and implementing data architectures and marketing solutions
- Selecting BI and CRM tooling
- Providing interim management
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (14 years), Information Technology (11 years), Banking and Finance (5.5 years), Education (2 years), Retail (0.5 years), and Healthcare (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Business Intelligence (19.5 years), Information Technology (18 years), Strategy (7.5 years), Product Development (7 years), Marketing (6 years), and Research and Development (5 years).
Summary
Martijn Imrich is a skilled Data Driven Entrepreneur, firmly rooted in the field of Data even before it became a hype. He implemented several Data warehouses and advised on many more. Martijn understands both the modern Datawarehouse (automation) world as the new analytics and data Platforms. In 2014 it all came together when he created the multimillion earning Sales Predictor for the well- known staffing multinational Randstad. Thinking out of the box, Martijn combined six years of sales data together with economic indicators and other (not to be disclosed here) data. The predictor was embedded in a Sales App that Martijn named “Sales Navigator” and sales conversion tripled and earned the Randstad multiple millions in multiple countries. Based on the success at Randstad, Martijn was asked by the young startup Xomnia to join them as Senior Partner in 2015. Together they pushed the growth of the Data Science startup Xomnia from 12 to 80 FTE within three years, thereby achieving the FD Growth Award in both 2017 and 2018. Martijn raised both the Educational and the Data Engineering Units of Xomnia before selling his shares in 2018. Martijn is equally comfortable with both business executives as with the technically gifted Data Engineers and Data Scientists of Xomnia. He is still in touch with many of them. After selling his shares in Xomnia, Martijn helped ABN Amro to build its Data Capabilities to support the growing number of machine learning models and the growing data demands of the regulators. Thereafter he helped Pension fund PGGM/PFZW to monetize their data via an HR Portal. Currently he creates the Strategic Roadmap on Data & Analytics at Ahold for the Gall & Gall label. Martijn typically seeks opportunities to fuel business ambitions with Data. Over the years, Martijn has shared his vast experience in roles as Academic Director at Tilburg University (TIAS) and guest lecturer at JADS.
Skills
Per 1st Jan 2025: Ceo And Founder Of Datapilots.ai . The Genai Driven Solution For Getting Data Ai-ready.
Former Partner Of Xomnia, And Former Cto Of Afrourembo. Able To Raise Both People And Product-based Companies.
Experienced Product Owner In The Domain Of Data And Analytics. Former Marketing Automation Consultant.
Covers The Full Area From Ideation, Specification (Business Analyst/ Data Modeler) To Realization (Po / Architect).
Versatile Business Analyst And Workshop Leader. Coach And Trainer In Analytics And Big Data Architecture.
Proven Capability Of Converting Strategies To Executable Projects And Delivering Business Results.
Creates Support With Top Management, Users, Team Members And Other Stakeholders.
Excellent Organizational Sensitivity. Bridges Cultures And Continents (Europe, India, Africa).
Growth Hacker At The Enterprise Level. Turning Data Into Dollars.
Able To Find An Explain Business Opportunities Related To Performance Marketing.
Industry Experience In E-commerce, Finance, Manufacturing, Telecom, Energy, Government.
Creator Of The First Big Data Reference Architecture Ever Worldwide As Foundation For Data Engineering.
App Development: Flutter And Dart, Backend Firebase, Google Cloud Platform.
Marketing Automation: Google Marketing Platform, Unica, Spss, Sas Marketing Automation.
Data Science Platforms: Dataiku, Domino Data Lab, Rapidminer, Knime.
Analytics: Tableau, Alteryx, Sas Enterprise Guide, Sas Enterprise Miner, Sas Visual Analytics, Spss, Python (Basics), R (Basics).
Bi Tools: Microsoft Bi, Cognos, Business Objects, Qlikview, Sql.
Business Intelligence And Data Warehousing: Snowflake, Bi/dwh Architecture Design And Development, Star Scheme Design And Development, Data Vault, Etl Process Design, Advanced Reporting, Analytics And Self-service Bi, Information Analysis For Bi.
Data Architecture: Defining The Xomnia Big Data Reference Architecture, Experienced Bi/dwh Architect, Applied Dwh Automation Solutions, Held Architecture Assessments.
Systems Development: Business Process Modeling, Requirements Management (Requisitepro), Sdm, 4gl Development, Er Modeling.
Project Methodologies: Huge Fan Of Agile Way Of Working, Delivered Project Results With 25+ Fte Following The Scrum Way Of Working.
Systems Management: Basic Knowledge Of Itil And Bisl.
Languages
Education
University of Amsterdam
Master of Business Administration, Major in Information Management · Business Administration · Amsterdam, Netherlands
Delft University of Technology
Electrical Engineering · Delft, Netherlands
De Werkplaats
Grammar school (VWO in Dutch) · Bilthoven, Netherlands
Certifications & licenses
Certified BI Professional, Leadership & Management Specialization (CBIP)
TOGAF Certified
Profile
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