Sjouke Bosma - Senior Commercial Excellence Leader

Q: Where is Sjouke based?

Sjouke is based in The Hague, Netherlands .

Q: What languages does Sjouke speak?

Sjouke speaks the following languages: English (Native), Dutch (Native), German (Intermediate) .

Q: How many years of experience does Sjouke have?

Sjouke has at least 23 years of experience. During this time, Sjouke has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 4 years and 10 months . Note that Sjouke may not have shared all experience and actually has more experience.

Q: What is Sjouke's latest experience?

Sjouke's most recent position is EMEA Sales Leader at Global Factories .

Q: What companies has Sjouke worked for in recent years?

In recent years, Sjouke has worked for Global Factories and Viatris .

Q: Which industries is Sjouke most experienced in?

Sjouke is most experienced in industries like Pharmaceutical , Information Technology (IT) , and Healthcare .

Q: Which business areas is Sjouke most experienced in?

Sjouke is most experienced in business areas like Sales , Marketing , and Supply Chain Management . Sjouke also has some experience in Finance , Operations , and Business Intelligence .

Q: Which industries has Sjouke worked in recently?

Sjouke has recently worked in industries like Pharmaceutical and Healthcare .

Q: Which business areas has Sjouke worked in recently?

Sjouke has recently worked in business areas like Sales , Finance , and Marketing .

Recommended expert

The Hague, Netherlands

Experience

Apr 2023 - Aug 2025

2 years 5 months

The Hague, Netherlands

EMEA Sales Leader

Global Factories

Increased EMEA revenue by 20% through strategic leadership of a multicultural sales team (5+), owning the EMEA shadow P&L.
Secured entering new markets in France, Italy, Spain, and Switzerland via go-to-market strategies and distributor partnerships, building a €25M+ sales pipeline.
Led channel partners (e.g., Phoenix Group, McKesson, Cencora) to expand healthcare distribution across Europe.
Improved sales forecasting accuracy by 20% using CRM and sales analytics, boosting sales pipeline by a 40% increase in qualified leads and 15% sales deals.
Collaborated with a cross-functional team to launch a nutraceutical brand and advanced strategic planning for a company-branded generics line.
Closed the fastest sales deal (€200K+) in the company’s 25-year history, earning recognition for consistent sales focus and creating optimum customer intimacy.

Sep 2018 - Apr 2023

4 years 8 months

Amsterdam, Netherlands

Head of Commercial Operations

Viatris

Spearheaded €100M+ revenue budget driving pricing, profit margins, and P&L to exceed financial targets.
Led a team of 10 direct reports across key account management, customer service, product portfolio, pricing & tendering, and new product launches, developing portfolio pricing strategies, achieving 15% profit margin growth.
Orchestrated cross-functional collaboration with Marketing, QA, PV, RA, Finance, and Supply Chain, securing commercial deals, in/out-licensing, and partnerships with health insurers, Ministry of Health agencies (RIVM), and pharma wholesalers like Alliance Healthcare Boots, Mosadex, Pluripharm (Abacus Medicine) and Phoenix.
Directed over 100 product launches (e.g., vaccines, biosimilars), leveraging Power BI for commercial analytics and demand/supply optimization, strengthening partnerships with channel partners like dose dispensing facilities, pharmacy chains, hospitals, and health insurance companies.

Jan 2014 - Aug 2018

4 years 8 months

Leiden, Netherlands

Sales & Marketing Manager

Apotex

Achieved 30% year-on-year sales growth, optimizing generic, specialty and OTC portfolios.
Led sales field force, S&OP, and channel contracts for addiction therapy clinics and pharmacy networks.
Improved client satisfaction through analytics-driven decisions covering forecast improvement and inventory optimization.
Organized pharma congresses related to pharmaceutical wholesalers and the Royal Dutch Pharmacist Association, digital marketing and customer loyalty programs.

Feb 2010 - Dec 2013

3 years 11 months

Bodegraven, Netherlands

Pricing & Project Manager

TD SYNNEX

Led strategic pricing and margin improvement initiatives through optimizing profit levers to exceed the €1B Benelux revenue.
Executed 3 M&A integration projects (15 locations), harmonizing people, workflows, and systems (ERP/CRM), ensuring continuity and profitability.
Led BI/CRM initiatives to enhance pipeline visibility and vendor promotion ROI.

May 2007 - Jan 2010

2 years 9 months

Leiden, Netherlands

International Sales Manager

HAL Allergy

Delivered distributor network growth (+40%), boosted market presence in 10+ European countries and managed partnerships.
Held P&L accountability for distributors and commercial operations oversight for affiliates, driving commercial excellence, branding and profitability across EMEA markets.
Led KPI-driven sales operations and market access, improved forecasting and cost benchmarking.

Nov 2002 - Apr 2007

4 years 6 months

Amsterdam, Netherlands

Sales & Supply Chain Manager

Sandoz

Led sales growth, spearheading 75+ successful product launches, optimizing portfolio management and improving forecast accuracy (68%→92%) within S&OP governance.
Directed field sales managers and sales team strategies, significantly boosting revenue and advancing medicine access in wholesale and hospital channels.
Oversaw the Hexal merger, managing supply/demand integration of a complete portfolio (1,500+ SKUs), customer contract negotiations, and operational alignment of ERP and CRM systems, delivering a synergistic result with a 2.2 multiplier effect.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Pharmaceutical (19 years), Information Technology (4 years), and Healthcare (2.5 years).

Pharmaceutical

Information Technology

Healthcare

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (19 years), Marketing (12 years), Supply Chain Management (9 years), Finance (8.5 years), Operations (7 years), and Business Intelligence (4 years).

Sales

Marketing

Supply Chain Management

Finance

Operations

Business Intelligence

Summary

With over 15+ years of experience in the Pharmaceutical, Healthcare and MedTech industry, passionate about transforming strategic vision into positive outcomes, acting with an entrepreneurial spirit and growth mindset. Forged business partnerships across 20+ European countries, specializing in crafting international sales strategies, leading high-performing commercial teams, and delivering sustained growth in dynamic, multicultural markets. My data-driven, Ai-fluency and inclusive leadership style ensures agility and keeps organizations ahead of the curve.

My high-level achievements:

Led a team of 10 across key account management, customer service, product portfolio, marketing and pricing, implemented a personal development program to train, coach and retain staff (100% retention).
Expanded EMEA region by 40% in competitive markets by creating smart go-to-market strategies.
Exceeded €100M+ sales budget, leading commercial teams and launching 200+ pharmaceutical products, achieving 150% market share growth.
Secured multiple major commercial deals, from new market entries creating €25M+ future revenue to securing €15M governmental vaccine tender.
Led M&A integrations (15+ locations), harmonizing, implementing and optimizing commercial processes for diverse portfolios by excellent stakeholder management.
Ironman finisher…anything is possible!

Skills

Commercial Excellence
Emea P&l Ownership
Sales Team Leadership
Go-to-market Strategy
Channel & Distribution Partnerships
Pipeline Management
Revenue Growth
Strategic Negotiation
M&a Integration
Crm & Analytics (Veeva, Salesforce)
C-level Stakeholder Management
Product Launch Execution
Business Development
Crm/bi: Veeva, Salesforce, Hubspot, Tableau
Commercial Analytics
Gtm Automation Tools (Bardeen)
Iqvia
Erp

Languages

English

Native

Dutch

Native

German

Intermediate

Education

University of Amsterdam

Master of Science · Business Studies · Amsterdam, Netherlands

The Hague University

Bachelor’s degree · business administration · The Hague, Netherlands

Hanze Hogeschool Groningen

Bachelor’s degree · financial management · Groningen, Netherlands

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sjouke based?

Sjouke is based in The Hague, Netherlands.

What languages does Sjouke speak?

Sjouke speaks the following languages: English (Native), Dutch (Native), German (Intermediate).

How many years of experience does Sjouke have?

Sjouke has at least 23 years of experience. During this time, Sjouke has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 4 years and 10 months. Note that Sjouke may not have shared all experience and actually has more experience.

What roles would Sjouke be best suited for?

Based on recent experience, Sjouke would be well-suited for roles such as: EMEA Sales Leader, Head of Commercial Operations, Sales & Marketing Manager.

What is Sjouke's latest experience?

Sjouke's most recent position is EMEA Sales Leader at Global Factories.

What companies has Sjouke worked for in recent years?

In recent years, Sjouke has worked for Global Factories and Viatris.

Which industries is Sjouke most experienced in?

Sjouke is most experienced in industries like Pharmaceutical, Information Technology (IT), and Healthcare.

Which business areas is Sjouke most experienced in?

Sjouke is most experienced in business areas like Sales, Marketing, and Supply Chain Management. Sjouke also has some experience in Finance, Operations, and Business Intelligence.

Which industries has Sjouke worked in recently?

Sjouke has recently worked in industries like Pharmaceutical and Healthcare.

Which business areas has Sjouke worked in recently?

Sjouke has recently worked in business areas like Sales, Finance, and Marketing.

What is Sjouke's education?

Sjouke holds a Master in Business Studies from University of Amsterdam, a Bachelor in business administration from The Hague University and a Bachelor in financial management from Hanze Hogeschool Groningen.

What is the availability of Sjouke?

Sjouke is immediately available for suitable projects.

What is the rate of Sjouke?

Sjouke's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.