Ricardo Loos - Director European Operations

Nieuwendijk, Netherlands

Experience

Apr 2021 - Present

4 years 10 months

Director European Operations

BikeBanidit EU

I started as a consultant in Q2 2021 to evaluate the European market potential for BikeBandit.
I was tasked with sourcing parts from OEM suppliers to meet the demand for online sales on the BikeBandit digital platform.
I led the European expansion, setting up operations, securing distribution, and implementing the appropriate ERP system.
I established supply chains from OEM and aftermarket vendors to maintain a just-in-time inventory across Europe within 48 hours.
I was drafting the new mission statement and strategic plan for the European entity.
The project was paused due to BikeBandit’s US bankruptcy.

Jan 2020 - Present

6 years 1 month

Owner RS-Consultancy & Trading

I managed business development for factory racing teams such as Yamaha and GasGas.
Since 2021, I have focused on helping powersports companies adapt to the evolving market environment.

Jan 2020 - Feb 2022

2 years 2 months

Sales Manager North America & Germany

Olyslager Organisation B.V.

I managed clients in North America and Germany, including major oil companies, OEMs, local distributors, and e-commerce parts and lubricant resellers.
I expanded client portfolios and generated new business by engaging prospects and identifying optimal solutions.
I coordinated implementation with my inside sales team (2 FTE) and project managers (4 FTE), ensuring deadlines were met.
I helped develop the five-year strategy for North America in collaboration with the Vice President of Sales and the President of Olyslager Organisation.

Jan 2019 - Present

7 years 1 month

Freelance Sales Director Citadel Network

I developed a sustainable strategy for Citadel Network, Europe’s largest off-road digital platform network, including MXmag, GateDrop, MXVintage, and DailyMotocross.
I advised advertisers on selecting the most effective advertising solutions from our offerings.

Jan 2018 - Dec 2020

3 years

Sales Account Manager Motorcycles and Quads

Suzuki Netherlands (B.V. Nimag part of Louwman)

I managed Suzuki’s dealer network in the Netherlands, collaborating with dealers to meet retail and wholesale targets.
I helped restructure the Dutch Suzuki business, turning a €500K loss over five years into break-even by early 2020.
My role merged with brand management, but the absence of new products prompted me to explore other opportunities.

Jan 2013 - Dec 2018

6 years

Accountmanager Netherlands and Rider Gear Manager Benelux

Bihr SAS

I was hired to transfer Motana into Bihr’s way of working and fully complied with Bihr Netherlands processes after 2015.
I grew turnover in the western Netherlands from €150k to €850k in two years.
I was asked to take on the rider gear side of the business, creating forecasts, visiting suppliers, and providing feedback from sales teams.
I left at the end of 2018 to pursue a new opportunity.

Jan 2012 - Dec 2013

2 years

Accountmanager

Xtravus (parts of Splash Design)

I managed clients in the western Netherlands for a motorcycle fashion company focused on niche products like protective backpacks and high-end jackets for enduro bikes.
The position was terminated after a year due to a poor motorcycle market economy.

Skills

Strong Understanding Of Digital And Social Media Marketing

Languages

English

Native

Dutch

Native

German

Intermediate

French

Elementary

Education

Oct 2012 - Jun 2017

LOI

Higher Professional Education (Bachelor’s) · Commercial Economics · Netherlands

Oct 2006 - Jun 2010

Johan Cruijff College

Level 4 Vocational Diploma · Marketing and Communication · Netherlands

Oct 2002 - Jun 2006

Altena College

Pre-vocational Secondary Education, Theoretical Track · Netherlands

Certifications & licenses

Lean Yellow Belt Certificate

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Experience

Director European Operations

BikeBanidit EU

Owner RS-Consultancy & Trading

Sales Manager North America & Germany

Olyslager Organisation B.V.

Freelance Sales Director Citadel Network

Sales Account Manager Motorcycles and Quads

Suzuki Netherlands (B.V. Nimag part of Louwman)

Accountmanager Netherlands and Rider Gear Manager Benelux

Bihr SAS

Accountmanager

Xtravus (parts of Splash Design)

Skills

Languages

Education

LOI

Higher Professional Education (Bachelor’s) · Commercial Economics · Netherlands

Johan Cruijff College

Level 4 Vocational Diploma · Marketing and Communication · Netherlands

Altena College

Pre-vocational Secondary Education, Theoretical Track · Netherlands

Certifications & licenses

Lean Yellow Belt Certificate

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