Anna-Lena Goerke
Owner
Experience
Owner
Perspektivenwechsel Amsterdam
- Project Management
- Commercial, Strategic and (IT/EDI/API) Implementation projects
- Logistics Consultancy and Supply Chain Management
- Coaching for Young Professionals and Mothers
EMEA Project Manager Airfreight
Flexport International B.V.
- Chief of staff function to EMEA Director Airfreight
- Lead commercial tactic meetings through KPIs and align strategy in EU and globally (US)
- Strategic projects including process design and change management
- Project managing charter flight operations from Asia to Europe including procurement, cost allocation, invoicing and invoicing process setup
- Performance management
- Operational process setup
- Commercial setup
- Sales collateral development
- Internal and external stakeholder management
Tradelane Manager
Flexport International B.V.
- Managed end-to-end solutions for customers
- Built tailor made solutions for sales, procurement and pricing the product
- Implemented business together with customer service and operational teams upon customer award
- Acted as a cross-functional spider between involved parties and stakeholders
- Defined the go-to-market strategy for the EMEA airfreight product
- Set yearly targets and defined a five-year plan in 2021 for focus markets
- Set up and improved internal processes during hyper scale-up from ~70 to over 500 employees in multiple EU countries
Business Development Manager (National Airfreight Management)
Kuehne + Nagel Netherlands B.V.
- Responsible for growth strategy of general cargo airfreight development
- Set up and led airfreight pricing team (1 team leader and 3 pricing analysts)
- Procured freight capacity (ad hoc and long term)
- Implemented new processes for spot quotations, tender, airline procurement, sales department, operations and online quoting tool “KN Freightnet”
- Determined focus countries and industries for sales activities and route development with a strategic pricing approach
- Established joint development approach with overseas partner offices and national sales team
Business Implementation Manager (Operations)
Panalpina Welttransport Deutschland GmbH
- Led and coordinated implementation and re-engineering of customer projects for smooth new business implementation
- Analyzed operational processes of existing accounts to identify and recommend opportunities for improvement and business optimization
Assistant to Industry Vertical Managers (Marketing & Sales)
Panalpina Welttransport Deutschland GmbH
- Supported area industry vertical managers to strengthen customer relationships
- Performed tender calculation and ad hoc pricing in correspondence with procurement
- Conducted market research and concept preparation for different industry branches
- Provided financial reporting and data analysis
- Developed an automated sales KPI reporting tool
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Transportation (11 years) and Professional Services (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (6.5 years), Supply Chain Management (6 years), Project Management (5.5 years), Sales (5.5 years), Operations (5 years), and Logistics (3.5 years).
Summary
Result driven Project Manager with + 11 years of professional experience. Solution oriented out-of-the box thinker with a strategic customer mind-set. Strong organizational and communication skills in an international environment
Languages
Education
Cooperative State University
Bachelor of Arts · Transport and Logistics · Mannheim, Germany
Certifications & licenses
Master Coach
International Association of Coaching Institutes
Neuro-Linguistic Programming Master
Deutscher NLP Coaching Verband
Neuro-Linguistic Programming Practitioner
Deutscher NLP Coaching Verband
Profile
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