Jaco (J.) Fok
Chief Evangelist
Experience
Chief Evangelist
FlowX.AI
- Enterprise growth and executive engagement for AI Agents within business process automation programs at global banks and energy companies
- Built sector entry motion and pipeline in Oil & Gas, driving value articulation, stakeholder mapping, and cross-functional alignment (product, delivery, partners) to progress enterprise opportunities
Mentor / Board Advisor
Founder Institute, Jobful & FlowX
- Mentoring entrepreneurs to launch ventures effectively at the Founder Institute Eastern Europe
- Investor, Advisory Board Chair, and CEO mentor to accelerate growth
Chief Innovation
OMV Petrom
- Led digital transformation to a fully digital customer experience and optimized back office (incl. CRM)
- Designed and orchestrated the change towards a more innovative and digitally dexterous company by building execution networks, introducing new technologies, and leading the cross-divisional iCouncil
GM Open Innovation
Royal Dutch Shell
- Transitioned Shell towards an open innovation approach, revitalising the GameChanger and External Technology Collaboration departments, including a global university collaboration strategy
- Set up Shell TechWorks on the MIT campus and in Shanghai: a high-tech engineering outfit for rapid prototyping, and introduced Agile and systems engineering
- Developed internal innovation networks and programs to drive cultural change and innovative thinking
Director China Innovation Centre / Business Manager Yarn
Royal DSM (Gist-brocades)
- Built and led global business development teams to create new meaningful businesses across various industries (bakery ingredients, food ingredients & additives, super fibers, medical, solar, oil & gas)
- Drove DSM’s shift from operational excellence to innovation excellence, achieving extreme growth with Dyneema (35% yoy) despite 2007 global financial challenges
- Managed P&L responsibilities of €175 M (78 M profit) and led an organization of 200 people
- Started in research, then product development, business development, and new business management
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Energy (37 years), Chemical (25 years), Healthcare (25 years), Professional Services (4 years), and Banking and Finance (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (35 years), Strategy (34 years), Research and Development (29 years), Information Technology (6 years), Marketing (2 years), and Sales (2 years).
Summary
Jaco is an inspirational leader with significant board-level experience in driving innovation, digital transformation, and business growth across Food, Chemicals, and Oil & Gas. Known for creating collaborative and inclusive environments, he excels at translating market and business insights into profitable opportunities and strategic initiatives. He has a proven track record in managing large teams and budgets, fostering partnerships, and ensuring the health and success of innovation pipelines. His business acumen spans Innovation and digitalization, change management, new business creation, marketing excellence & customer centricity, as well as startups and P&L management in Europe, North America, and Asia.
Skills
Broad Industry Experience
Spanning Bakery Mixes, Enzymes & Emulsifiers, Food Ingredients, Coatings, Super Fibres, Strategy Consulting, Chemicals, Renewables, Oil & Gas, Education, Enterprise Software, Applied Generative Ai, And Agentic Ai.
P&l And Line Management Responsibility
Held Line Management Responsibility For Organisations Of Up To 200 People And P&l Of €175m (€78m Profit, 2011). Global Marketing & Sales Team, R&d Organization, Application Lab, And Fiber Production Units In Jp, Nl, Us.
Innovation, Digitalization & Creating Innovative Organizations
Established The First Dsm Overseas Regional Innovation Centres In China And India. As The Manager Open Innovation, I Implemented Open Innovation Approaches For Shell, Creating A Full Toolbox Of Practices, Tools, And Organizational Elements. Responsible For The Creation Of Shell Tech Works (Stw), A New-to-the-industry Agile, Systems Engineering Outfit That Incorporates Commercially Available Third-party Technologies Into Solutions For The Oil And Gas Industry. This Also Led To The Introduction Of Agile And Systems Engineering Within The Company.
Developed Digitalization Strategies For Various Parts Of The Company. Developed A Portfolio Of Digitalization Projects Across Divisions, Together With Startups And Other External Partners. Set Up A Digital Academy, Including Masterclasses, Mass Learning, And Specialist Blended Learning.
At All Companies, I Established And Managed A Robust External Partner Network To Support And Execute Initiatives.
Global Perspective
At Shell And Dsm, I Managed Teams Spanning The Globe (Osaka, Beijing, Shanghai, Netherlands, London, Houston, And Cambridge, Ma) And Traveled Extensively, Meeting Customers And Partners On All Continents. Having A Chinese Boss While Setting Up The China Innovation Center Was A Deep Cultural Learning Experience.
New Business And Organizational Development
Experience In Creating New Businesses From Scratch And Building High-performance Teams In Europe, Usa, China, And India. Explored New Markets, Developed Compelling Strategies, And Set Up Result-driven And Agile Organizations To Deploy Them. Developed New Business Entities (Solar Energy, Food Protein, Transport, Base Of Pyramid) Outside Main Businesses And Markets Of Dsm. Coached, Created, And Invested In Startups.
Strategy
At Dsm Dyneema, Developed And Deployed A Strategy To Transition From Ip-based Market Dominance To A Fully Competitive Business, Including An Extensive Customer-centricity Change Program And Organization Changes. Guided Business Groups In Developing Their Channel Strategy And Coached Their Implementation. Set Up And Executed A Digital Transformation Strategy From Business Needs Discovery To Tightly Governed Execution Of The Roadmap.
Change Management
At Dsm, Drove The Successful Transition From Bulk/operational Excellence To Innovative Specialties And Strong Customer Orientation. At Shell, Drove The Technology & Innovation Mindset Change Towards Cost Innovation In Shell Global Solutions. At Omv Petrom, Developed The T&i People Transformation Plan, Which Led To Increased Citizen Development And Company-wide Culture Change.
Marketing & Sales Excellence And Customer Centricity
As The Business Manager Responsible For The P&l Of The Yarn Business Unit Of Dsm Dyneema, I Developed And Deployed A Strategy To Transition The Organization From An Ip-based Market Dominance To A Fully Competitive Business. This Included An Extensive Customer-centricity Change Program, Encompassing A Global Crm Rollout (Including Kam, Training, And Ingredient Branding), As Well As Organizational Changes. Used A Multi-tier Brand Licensing Program To Mitigate Competition From Chinese Copy Products.
Managed The Introduction Of A State-of-the-art Digital Sales Portal For Omv Gas And Power To Smes, Including A Radically New Marketing Approach Using Multi-layered Products And Services.
In Dsm Held Responsibility For Global Product Marketing & Strategy And R&d Innovation Portfolio For Global Fiber Business (Tripling Turnover To €60m In Three Years). Introduced Several New Product Lines In Food Ingredients And Fibres To The Worldwide Market Using New Business Models And Channels To Market. Marketing Representative In The Dsm Innovation Council.
Languages
Education
University of Utrecht
MSc · Biochemistry · Utrecht, Netherlands
Rotterdam School of Management, Erasmus University
MBA · Business Administration · Rotterdam, Netherlands
University of Groningen
MSc · Chemical Engineering · Groningen, Netherlands
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