Ceren Aslan - Head of Operations & People

Q: Where is Ceren based?

Ceren is based in Zoetermeer, Netherlands .

Q: What languages does Ceren speak?

Ceren speaks the following languages: Turkish (Native), English (Advanced), Dutch (Elementary) .

Q: How many years of experience does Ceren have?

Ceren has at least 12 years of experience. During this time, Ceren has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 1 year and 5 months . Note that Ceren may not have shared all experience and actually has more experience.

Q: What is Ceren's latest experience?

Ceren's most recent position is Head of Operations & People at FSL Ecosystem .

Q: What companies has Ceren worked for in recent years?

In recent years, Ceren has worked for FSL Ecosystem , Qredo , Binance , and Biogen .

Q: Which industries is Ceren most experienced in?

Ceren is most experienced in industries like Information Technology (IT) , Banking and Finance , and Fashion and Apparel . Ceren also has some experience in Retail , Professional Services , and Food and Beverage .

Q: Which business areas is Ceren most experienced in?

Ceren is most experienced in business areas like Human Resources (HR) , Operations , and Customer Service . Ceren also has some experience in Information Technology (IT) , Business Intelligence , and Strategy and Planning .

Q: Which industries has Ceren worked in recently?

Ceren has recently worked in industries like Information Technology (IT) , Banking and Finance , and Biotechnology .

Q: Which business areas has Ceren worked in recently?

Ceren has recently worked in business areas like Human Resources (HR) , Operations , and Business Intelligence .

Recommended expert

Zoetermeer, Netherlands

Experience

Jan 2024 - Nov 2025

1 year 11 months

Zoetermeer, Netherlands

Head of Operations & People

FSL Ecosystem

Owned the data-to-decision pipeline, building BI dashboards, defining KPIs, publishing WBRs, MBRs, and QBRs to drive unified, insight-based execution.
Designed and operationalized the company-wide OKR framework, departmental rollouts, KPI trees, and meeting cadences resulting in clearer ownership, focus, and measurable execution.
Led CS Ops, Community Ops, and Business Ops (total 30+ team members), establishing clear execution rhythms, and performance cycles that improved delivery speed and accountability across teams.
Owned end-to-end execution of GMT Pay, aligning Product, Engineering, Compliance, Marketing, BD, & CS to launch and scale the product globally.
Built CS and Community Ops from scratch, increasing team size by 3x while reducing costs by 40% through improved KPIs and QA structures.
Led P&C strategy, organizational design, job architecture, career pathways, and workforce/succession planning.
Built and led HR function (Operations, Hiring, C&B, Payroll, L&D) from scratch, and implemented ATS, HRIS and performance tools.
Designed global EOR & contractor frameworks across 45+ jurisdictions, enabling compliant and scalable global hiring while reducing operational friction.
Oversaw end-to-end payroll administration, ensuring accurate and timely payments, and compliance with local tax and employment regulations.
Organized company-wide offsites and events, strengthening culture, cross-team collaboration, and leadership alignment.

May 2022 - Dec 2023

1 year 8 months

Senior People Partner

Qredo

Designed and implemented the company-wide OKR framework, including quarterly planning cycles, MBR/QBR rhythms strengthening alignment and improving execution predictability.
Led organizational design and development initiatives, including defining job architecture, levels & grades, career pathways and talent retention strategies, enhancing team productivity and satisfaction.
Partnered with R&D, Engineering and GTM leaders for workforce planning, succession planning, and talent management, ensuring team readiness and stable delivery during high-growth periods.
Acted as the regional People & Ops partner for EMEA and the Americas, overseeing cross-border hiring, HR operations, payroll alignment, and crypto-related compliance, enabling smooth operational expansion across both regions.

Apr 2021 - May 2022

1 year 2 months

HR Manager (Turkey)

Binance

Established the local HR function from scratch, hiring and leading a 5-person People team while scaling the organization from 40 to ~500 employees within a year.
Acted as a strategic advisor to the Country Executive Team, providing leadership development support, aligning global strategy with local execution, and enabling fast, compliant scaling.
Partnered with local regulators, ministries, and legal bodies to ensure labor law compliance, entity setup success, and smooth operational expansion in a highly regulated market.
Increased Binance’s local visibility by building university partnerships, accelerator collaborations, and internship pipelines, strengthening employer brand and technical talent acquisition.

Jan 2021 - Apr 2021

4 months

Lead HR Coordinator

Biogen

Acted as a regional consultant supporting Biogen’s expansion in Turkey, establishing local HR processes and procedures to ensure compliance with local labor laws and industry regulations.
Coordinated with legal and regulatory bodies in Turkey to ensure smooth market entry, proper documentation, and compliance with industry and labor regulations.

Jan 2020 - Dec 2020

1 year

Recruitment Coordinator

Coca-Cola Poland

Managed end-to-end recruitment operations across MENA, DACH & Western Europe, supporting high-volume and specialized hiring needs.
Delivered core HR operations by optimizing sourcing workflows, screening processes, interview structures, and candidate experience, improving speed and consistency across regions.
Handled onboarding and offboarding processes, and developed full employee lifecycle documentation to standardize HR operations across EMEA markets.

Nov 2017 - Dec 2019

2 years 2 months

Learning & Development Specialist

H&M

Designed and delivered technical, soft-skill, and leadership training programs for new hires and managers, improving capability across business operations and customer-facing teams.
Developed and maintained training curriculum, content, and assessment materials, updating them quarterly to align with operational and commercial needs.
Conducted training performance analysis using attendance, assessment scores, and post-training KPIs to refine programs and support data-driven L&D decisions.

May 2015 - Sep 2017

2 years 5 months

Senior Technical Support Specialist

Expensify

Resolved complex technical cases with advanced troubleshooting, contributing to improved customer satisfaction and reduced backlog rates.
Developed technical documentation and knowledge base articles to support customer self-service and enhance team efficiency.

Oct 2013 - Jan 2015

1 year 4 months

Sales Specialist

BPO Poland

Managed inbound and outbound sales pipelines for the Turkish market.
Tracked and optimized sales metrics, consistently exceeding monthly revenue and customer acquisition targets.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (7 years), Banking and Finance (5 years), Fashion (2 years), Retail (2 years), Professional Services (1.5 years), and Food and Beverage (1 year).

Information Technology

Banking and Finance

Fashion

Retail

Professional Services

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Human Resources (8 years), Operations (3.5 years), Customer Service (2.5 years), Information Technology (2.5 years), Business Intelligence (2 years), and Strategy (1.5 years).

Human Resources

Operations

Customer Service

Information Technology

Business Intelligence

Strategy

Summary

Results-driven Operations & People leader with 10+ years of experience scaling global startups across Web3, fintech, and high-growth tech. Expert in building operational infrastructure, driving cross-functional execution, achieving operational efficiency and aligning organizations through multiple frameworks.

Skills

Cross-functional Leadership
People
Business Operations
Operational Kpis, And Metrics
Process Optimization
Strategic Planning & Execution
Program & Project Management
Organizational Design
Organizational Development
Strategic Hr Management
Talent Strategy & Development
Hiring & Talent Operations
Leadership Development
Market Expansion
Regulatory Alignment
Venture Building
Startup Development
Community Building
Ms Office
G-suite
Project Management
Jira
Asana
Monday
Notion
Crms
Salesforce
Hris & Ats & Performance
Workday
Bamboohr
Gusto
Lever
Greenhouse
Smartrecruiters
15five
Lattice
Bob
Eor Platforms
Deel
Remote
Oyster
Toku
Expense Management
Expensify
Approvalmax
Customer Support
Zendesk

Languages

Turkish

Native

English

Advanced

Dutch

Elementary

Education

Sep 2021 - Jun 2022

Universite Libre de Bruxelles

Master · Political Science and Governance · Brussels, Belgium

Oct 2017 - Jun 2021

University of Economics and Human Sciences

Bachelor of Science · Political Science: International Relations · Warsaw, Poland · 4.46/5.00

Oct 2011 - Jun 2015

Dokuz Eylul University

Bachelor of Science · Maritime Business Administration · İzmir, Turkey

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ceren based?

Ceren is based in Zoetermeer, Netherlands.

What languages does Ceren speak?

Ceren speaks the following languages: Turkish (Native), English (Advanced), Dutch (Elementary).

How many years of experience does Ceren have?

Ceren has at least 12 years of experience. During this time, Ceren has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 1 year and 5 months. Note that Ceren may not have shared all experience and actually has more experience.

What roles would Ceren be best suited for?

Based on recent experience, Ceren would be well-suited for roles such as: Head of Operations & People, Senior People Partner, HR Manager (Turkey).

What is Ceren's latest experience?

Ceren's most recent position is Head of Operations & People at FSL Ecosystem.

What companies has Ceren worked for in recent years?

In recent years, Ceren has worked for FSL Ecosystem, Qredo, Binance, and Biogen.

Which industries is Ceren most experienced in?

Ceren is most experienced in industries like Information Technology (IT), Banking and Finance, and Fashion and Apparel. Ceren also has some experience in Retail, Professional Services, and Food and Beverage.

Which business areas is Ceren most experienced in?

Ceren is most experienced in business areas like Human Resources (HR), Operations, and Customer Service. Ceren also has some experience in Information Technology (IT), Business Intelligence, and Strategy and Planning.

Which industries has Ceren worked in recently?

Ceren has recently worked in industries like Information Technology (IT), Banking and Finance, and Biotechnology.

Which business areas has Ceren worked in recently?

Ceren has recently worked in business areas like Human Resources (HR), Operations, and Business Intelligence.

What is Ceren's education?

Ceren holds a Master in Political Science and Governance from Universite Libre de Bruxelles, a Bachelor in Political Science: International Relations from University of Economics and Human Sciences and a Bachelor in Maritime Business Administration from Dokuz Eylul University.

What is the availability of Ceren?

Ceren is immediately available for suitable projects.

What is the rate of Ceren?

Ceren's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.