Ceren Aslan

Head of Operations & People

Ceren Aslan
Zoetermeer, Netherlands

Experience

Jan 2024 - Nov 2025
1 year 11 months
Zoetermeer, Netherlands

Head of Operations & People

FSL Ecosystem

  • Owned the data-to-decision pipeline, building BI dashboards, defining KPIs, publishing WBRs, MBRs, and QBRs to drive unified, insight-based execution.
  • Designed and operationalized the company-wide OKR framework, departmental rollouts, KPI trees, and meeting cadences resulting in clearer ownership, focus, and measurable execution.
  • Led CS Ops, Community Ops, and Business Ops (total 30+ team members), establishing clear execution rhythms, and performance cycles that improved delivery speed and accountability across teams.
  • Owned end-to-end execution of GMT Pay, aligning Product, Engineering, Compliance, Marketing, BD, & CS to launch and scale the product globally.
  • Built CS and Community Ops from scratch, increasing team size by 3x while reducing costs by 40% through improved KPIs and QA structures.
  • Led P&C strategy, organizational design, job architecture, career pathways, and workforce/succession planning.
  • Built and led HR function (Operations, Hiring, C&B, Payroll, L&D) from scratch, and implemented ATS, HRIS and performance tools.
  • Designed global EOR & contractor frameworks across 45+ jurisdictions, enabling compliant and scalable global hiring while reducing operational friction.
  • Oversaw end-to-end payroll administration, ensuring accurate and timely payments, and compliance with local tax and employment regulations.
  • Organized company-wide offsites and events, strengthening culture, cross-team collaboration, and leadership alignment.
May 2022 - Dec 2023
1 year 8 months

Senior People Partner

Qredo

  • Designed and implemented the company-wide OKR framework, including quarterly planning cycles, MBR/QBR rhythms strengthening alignment and improving execution predictability.
  • Led organizational design and development initiatives, including defining job architecture, levels & grades, career pathways and talent retention strategies, enhancing team productivity and satisfaction.
  • Partnered with R&D, Engineering and GTM leaders for workforce planning, succession planning, and talent management, ensuring team readiness and stable delivery during high-growth periods.
  • Acted as the regional People & Ops partner for EMEA and the Americas, overseeing cross-border hiring, HR operations, payroll alignment, and crypto-related compliance, enabling smooth operational expansion across both regions.
Apr 2021 - May 2022
1 year 2 months

HR Manager (Turkey)

Binance

  • Established the local HR function from scratch, hiring and leading a 5-person People team while scaling the organization from 40 to ~500 employees within a year.
  • Acted as a strategic advisor to the Country Executive Team, providing leadership development support, aligning global strategy with local execution, and enabling fast, compliant scaling.
  • Partnered with local regulators, ministries, and legal bodies to ensure labor law compliance, entity setup success, and smooth operational expansion in a highly regulated market.
  • Increased Binance’s local visibility by building university partnerships, accelerator collaborations, and internship pipelines, strengthening employer brand and technical talent acquisition.
Jan 2021 - Apr 2021
4 months

Lead HR Coordinator

Biogen

  • Acted as a regional consultant supporting Biogen’s expansion in Turkey, establishing local HR processes and procedures to ensure compliance with local labor laws and industry regulations.
  • Coordinated with legal and regulatory bodies in Turkey to ensure smooth market entry, proper documentation, and compliance with industry and labor regulations.
Jan 2020 - Dec 2020
1 year

Recruitment Coordinator

Coca-Cola Poland

  • Managed end-to-end recruitment operations across MENA, DACH & Western Europe, supporting high-volume and specialized hiring needs.
  • Delivered core HR operations by optimizing sourcing workflows, screening processes, interview structures, and candidate experience, improving speed and consistency across regions.
  • Handled onboarding and offboarding processes, and developed full employee lifecycle documentation to standardize HR operations across EMEA markets.
Nov 2017 - Dec 2019
2 years 2 months

Learning & Development Specialist

H&M

  • Designed and delivered technical, soft-skill, and leadership training programs for new hires and managers, improving capability across business operations and customer-facing teams.
  • Developed and maintained training curriculum, content, and assessment materials, updating them quarterly to align with operational and commercial needs.
  • Conducted training performance analysis using attendance, assessment scores, and post-training KPIs to refine programs and support data-driven L&D decisions.
May 2015 - Sep 2017
2 years 5 months

Senior Technical Support Specialist

Expensify

  • Resolved complex technical cases with advanced troubleshooting, contributing to improved customer satisfaction and reduced backlog rates.
  • Developed technical documentation and knowledge base articles to support customer self-service and enhance team efficiency.
Oct 2013 - Jan 2015
1 year 4 months

Sales Specialist

BPO Poland

  • Managed inbound and outbound sales pipelines for the Turkish market.
  • Tracked and optimized sales metrics, consistently exceeding monthly revenue and customer acquisition targets.

Summary

Results-driven Operations & People leader with 10+ years of experience scaling global startups across Web3, fintech, and high-growth tech. Expert in building operational infrastructure, driving cross-functional execution, achieving operational efficiency and aligning organizations through multiple frameworks.

Skills

  • Cross-functional Leadership

  • People

  • Business Operations

  • Operational Kpis, And Metrics

  • Process Optimization

  • Strategic Planning & Execution

  • Program & Project Management

  • Organizational Design

  • Organizational Development

  • Strategic Hr Management

  • Talent Strategy & Development

  • Hiring & Talent Operations

  • Leadership Development

  • Market Expansion

  • Regulatory Alignment

  • Venture Building

  • Startup Development

  • Community Building

  • Ms Office

  • G-suite

  • Project Management

  • Jira

  • Asana

  • Monday

  • Notion

  • Crms

  • Salesforce

  • Hris & Ats & Performance

  • Workday

  • Bamboohr

  • Gusto

  • Lever

  • Greenhouse

  • Smartrecruiters

  • 15five

  • Lattice

  • Bob

  • Eor Platforms

  • Deel

  • Remote

  • Oyster

  • Toku

  • Expense Management

  • Expensify

  • Approvalmax

  • Customer Support

  • Zendesk

Languages

Turkish
Native
English
Advanced
Dutch
Elementary

Education

Sep 2021 - Jun 2022

Universite Libre de Bruxelles

Master · Political Science and Governance · Brussels, Belgium

Oct 2017 - Jun 2021

University of Economics and Human Sciences

Bachelor of Science · Political Science: International Relations · Warsaw, Poland · 4.46/5.00

Oct 2011 - Jun 2015

Dokuz Eylul University

Bachelor of Science · Maritime Business Administration · İzmir, Turkey

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