Hovik Torkomyan
Fractional & Interim CMO - B2B
Experience
Fractional & Interim CMO - B2B
36 Growth Marketing
- Dedicated to helping B2B companies through strategic marketing using T2D3 and Revenue Architecture frameworks.
- Provided mentorship services to startups and accelerators such as Plug and Play, The Startupbootcamp and D2XCEL.
Head of Global Marketing
eLabNext
Established the marketing department from the ground up, assembling a skilled team and implementing essential processes and tools to prepare the company for scalable growth, resulting in a 56% increase in ARR by the end of 2023 compared to 2022.
Anticipated a 96% increase in ARR for 2024 compared to the year of joining.
Team Building & Leadership: Established a dynamic marketing team by selecting diverse talents.
MarTech Stack Implementation: Led the integration of a comprehensive MarTech stack, improving marketing efficiency and enabling data-driven strategies, which significantly increased customer engagement and operational effectiveness.
Agile Marketing: Adopted agile marketing processes to streamline marketing operations.
Go-to-Market Strategy & Brand Positioning: Developed and implemented detailed go-to-market strategies to successfully enter and grow in the market.
Marketing Manager International
Centrica Business Solutions
- Drove strategies, campaigns, and product launches.
- Managed a small team and supported sales focusing on lead generation.
- Handled data-driven reporting, budget management, employer branding, talent acquisition, and internal communications.
Field Marketing Manager International
Centrica Business Solutions
- Provided marketing support to the Head of Central Marketing and local businesses within the international region.
- Designed and delivered B2B campaigns and qualified leads.
- Built relationships with sales and channel partners.
- Executed content marketing initiatives and created campaign materials for sales enablement, contributing significantly to achieving revenue targets for the region.
Marketing & Communications Manager Real Estate Management/Valuation & Employer Branding
Ortec Finance
- Supported Real Estate Valuation and Management solutions and collaborated with HR for employer branding.
- Positioned as a business advisor and partner, elevating marketing into a key growth driver.
- Established thought leadership and managed targeted marketing and nurturing campaigns.
- Ran social media efforts, created content, and organized events.
Marketing Manager
OpsLogix
- Managed all marketing activities, online and offline, ensuring brand consistency across platforms.
- Developed and executed annual marketing plans.
- Utilized marketing automation and content creation.
- Performed video editing, analytics, and affiliate relationship management.
Summary
With more than a decade of marketing expertise, I have honed my skills in accelerating the growth B2B companies, steering them through their distinct developmental phases. Being a T2D3 Certified Practitioner, I implement the tried-and-true T2D3 methodology (triple, triple, double, double, double) to shape and enhance marketing function and strategies, adapting to match each company's unique growth stage.
Skills
- Seo, Sea And Google Analytics
- B2b Saas Go-to-market
- Email Marketing
- Hubspot, Salesforce, Pardot, Zoho
- Content Development
- Project Management
- Cross-functional Team Building
- Leadership
- Brand Management
- Ppc
- Account Based Marketing
- Funnel Management
- Creative Spirit
- Reliable And Professional
- Organized
- Structured Thinker
- Fast Adapter
- Team Player
- Fast Learner
- Motivated
- Flexible
Languages
Education
Inholland University of Applied Sciences
Bachelor of Communication · Communication · Netherlands
Certifications & licenses
Revenue Architecture
Winning by Design
T2D3 Practitioner 1
Kalungi
Model Baarda™ for reward management
Bureau Baarda
T2D3 Foundations
Kalungi
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