Hovik T.
Fractional & Interim CMO - B2B SaaS
Experience
Sep 2024 - Present
1 year 2 monthsFractional & Interim CMO - B2B
36 Growth Marketing
- Dedicated to helping B2B SaaS startups scale through strategic marketing using T2D3 and Revenue Architecture frameworks.
- Provide mentorship services to startups and accelerators such as Plug and Play, The Startupbootcamp and D2XCEL.
Sep 2022 - Sep 2024
2 years 1 monthGroningen, Netherlands
Head of Global Marketing
eLabNext
- Established global marketing department from the ground up by assembling a skilled team and implementing essential processes and tools to prepare for scalable growth.
- Executed marketing and service-led growth strategy resulting in a 56% increase in ARR by end of 2023 compared to 2022 and anticipating a 96% increase for 2024.
- Established a dynamic marketing team by selecting diverse talents.
- Led the integration of a comprehensive MarTech stack, improving efficiency and enabling data-driven strategies.
- Adopted agile marketing processes to streamline operations.
- Developed and implemented detailed go-to-market strategies and brand positioning to successfully enter and grow in the market.
Nov 2021 - Aug 2022
10 monthsMarketing Manager International
Centrica Business Solutions
- Drove strategies, campaigns, and product launches.
- Managed a small marketing team and supported sales with lead generation.
- Handled data-driven reporting, budget management, employer branding, talent acquisition, and internal communications.
Apr 2020 - Nov 2021
1 year 8 monthsField Marketing Manager International
Centrica Business Solutions
- Provided marketing support to the Head of Central Marketing and local international businesses.
- Designed and delivered B2B campaigns and qualified leads.
- Built relationships with sales and channel partners.
- Executed content marketing initiatives and created campaign materials for sales enablement.
- Contributed to achieving revenue targets for the region.
Sep 2019 - Mar 2020
7 monthsRotterdam, Netherlands
Marketing & Communications Manager Real Estate Management/Valuation & Employer Branding
Ortec Finance
- Supported Real Estate Valuation and Management solutions and collaborated with HR on employer branding.
- Acted as a business advisor and partner to elevate marketing as a key growth driver.
- Established thought leadership and managed targeted marketing and nurturing campaigns.
- Ran social media efforts, created content, and organized events.
Jun 2016 - Aug 2019
3 years 3 monthsAmsterdam, Netherlands
Marketing Manager
OpsLogix
- Managed all online and offline marketing activities ensuring brand consistency across platforms.
- Developed and executed annual marketing plans.
- Utilized marketing automation and performed content creation and video editing.
- Conducted analytics and managed affiliate relationships.
Summary
With more than a decade of marketing expertise, I have honed my skills in accelerating the growth of B2B startups and scale-ups with a recurring revenue model, steering them through their distinct developmental phases.
Being a T2D3 Certified Practitioner, I implement the SEO, SEA and Google Analytics tried-and-true T2D3 methodology (triple, triple, double, double, double) to shape B2B SaaS go-to-market and enhance marketing function and strategies, adapting to match each company's unique growth stage.
Languages
Dutch
NativeEnglish
AdvancedEducation
Oct 2010 - Jun 2015
Inholland University of Applied Sciences
Bachelor of Communication · Communication · The Hague, Netherlands
Certifications & licenses
Revenue Architecture
Winning by Design
T2D3 Practitioner 1
Kalungi
Model Baarda™ for reward management
Bureau Baarda
T2D3 Foundations
Kalungi
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