Hovik Torkomyan
Fractional & Interim CMO - B2B
Experience
Fractional & Interim CMO - B2B
36 Growth Marketing
- Dedicated to helping B2B companies through strategic marketing using T2D3 and Revenue Architecture frameworks.
- Provided mentorship services to startups and accelerators such as Plug and Play, The Startupbootcamp and D2XCEL.
Head of Global Marketing
eLabNext
Established the marketing department from the ground up, assembling a skilled team and implementing essential processes and tools to prepare the company for scalable growth, resulting in a 56% increase in ARR by the end of 2023 compared to 2022.
Anticipated a 96% increase in ARR for 2024 compared to the year of joining.
Team Building & Leadership: Established a dynamic marketing team by selecting diverse talents.
MarTech Stack Implementation: Led the integration of a comprehensive MarTech stack, improving marketing efficiency and enabling data-driven strategies, which significantly increased customer engagement and operational effectiveness.
Agile Marketing: Adopted agile marketing processes to streamline marketing operations.
Go-to-Market Strategy & Brand Positioning: Developed and implemented detailed go-to-market strategies to successfully enter and grow in the market.
Marketing Manager International
Centrica Business Solutions
- Drove strategies, campaigns, and product launches.
- Managed a small team and supported sales focusing on lead generation.
- Handled data-driven reporting, budget management, employer branding, talent acquisition, and internal communications.
Field Marketing Manager International
Centrica Business Solutions
- Provided marketing support to the Head of Central Marketing and local businesses within the international region.
- Designed and delivered B2B campaigns and qualified leads.
- Built relationships with sales and channel partners.
- Executed content marketing initiatives and created campaign materials for sales enablement, contributing significantly to achieving revenue targets for the region.
Marketing & Communications Manager Real Estate Management/Valuation & Employer Branding
Ortec Finance
- Supported Real Estate Valuation and Management solutions and collaborated with HR for employer branding.
- Positioned as a business advisor and partner, elevating marketing into a key growth driver.
- Established thought leadership and managed targeted marketing and nurturing campaigns.
- Ran social media efforts, created content, and organized events.
Marketing Manager
OpsLogix
- Managed all marketing activities, online and offline, ensuring brand consistency across platforms.
- Developed and executed annual marketing plans.
- Utilized marketing automation and content creation.
- Performed video editing, analytics, and affiliate relationship management.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (3 years), Energy (2.5 years), Biotechnology (2 years), Advertising (1.5 years), Banking and Finance (0.5 years), and Real Estate (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (10 years) and Sales (2.5 years).
Summary
With more than a decade of marketing expertise, I have honed my skills in accelerating the growth B2B companies, steering them through their distinct developmental phases. Being a T2D3 Certified Practitioner, I implement the tried-and-true T2D3 methodology (triple, triple, double, double, double) to shape and enhance marketing function and strategies, adapting to match each company's unique growth stage.
Skills
- Seo, Sea And Google Analytics
- B2b Saas Go-to-market
- Email Marketing
- Hubspot, Salesforce, Pardot, Zoho
- Content Development
- Project Management
- Cross-functional Team Building
- Leadership
- Brand Management
- Ppc
- Account Based Marketing
- Funnel Management
- Creative Spirit
- Reliable And Professional
- Organized
- Structured Thinker
- Fast Adapter
- Team Player
- Fast Learner
- Motivated
- Flexible
Languages
Education
Inholland University of Applied Sciences
Bachelor of Communication · Communication · Netherlands
Certifications & licenses
Revenue Architecture
Winning by Design
T2D3 Practitioner 1
Kalungi
Model Baarda™ for reward management
Bureau Baarda
T2D3 Foundations
Kalungi
Profile
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