Recommended expert
Sumera (Munawar) Osama
Marketing Assistant
Experience
Jan 2024 - Present
2 years 1 monthGummersbach, Germany
Marketing Assistant
Cornerstone Consulting
- Developing and implementing digital content strategies to generate leads and create brand awareness.
- Writing high quality blogs and articles on various topics.
- Assisting the higher management with recruitment and other managerial tasks.
- Tools: MS Office, Canva, Outlook
Nov 2020 - Present
5 years 3 monthsBlogger & Digital Content Creator
Musing Souls
- Produce and publish high-quality blog and social media content, achieving a monthly readership growth of 10%.
- Manage website aesthetics and technical aspects, enhancing user engagement and session duration.
- Deliver valuable insights on topics such as mental health and mindset, fostering a loyal online community.
- Tools: WordPress, Canva, Clipchamp, MS Office, ChatGPT
Oct 2017 - Feb 2018
5 monthsPaderborn, Germany
Marketing & Sales Manager
Heat Transfer and Process Design (HTPD)
- Developed and executed marketing strategies focusing on IoT and e-mobility, resulting in an increase in lead generation within three months.
- Enhanced bilingual content for digital platforms, improving German-English translations and increasing website traffic.
- Coordinated participation in automation and robotic fairs, leading to the acquisition of major clients.
- Tools: MS Office Suite, Mailchimp, Google AdWords, Wix
Sep 2014 - Oct 2016
2 years 2 monthsLahore, Pakistan
Research Associate – Marketing and Public Relations
Punjab Board of Investment and Trade (PBIT)
- Planned and executed sector-specific events in collaboration with foreign embassies and chambers, enhancing international trade relations.
- Developed targeted PR and marketing campaigns that increased foreign investment inquiries many folds.
- Conducted comprehensive market research on global economic trends, informing policy recommendations that improved investor confidence.
- Tools: MS Office Suite, STATA, Outlook
Apr 2008 - Aug 2014
6 years 5 monthsLahore, Pakistan
Marketing Manager
New Horizon International
- Implemented comprehensive B2B marketing plans, integrating ATL and BTL strategies, leading to a 35% growth in client base over two years.
- Created compelling marketing collateral, including case studies and whitepapers, supporting increase in sales conversions.
- Managed multi-channel campaigns, resulting in a boost in brand visibility across target markets.
- Conducted competitive analysis to identify market opportunities, contributing to revenue growth.
- Tools: MS Office Suite, SPSS
Summary
Strategic and multilingual marketing professional with over 10 years of experience across European and Asian markets. Proven track record in developing and executing data-driven marketing strategies, leading cross-functional teams, and managing international campaigns that drive brand growth and revenue. Adept at navigating complex projects, optimizing budgets, and fostering collaborations with stakeholders across diverse cultures.
Skills
- Advanced: Ms Office, Canva, Wordpress, Wix, Citavi
- Proficient: Power Bi, Spss, Stata, Outlook, Mailchimp, Clipchamp
- Basic: Google Adwords, Shopify, Salesforce, Jira, Scrum
Languages
English
NativePunjabi
NativeHindi
AdvancedUrdu
AdvancedGerman
IntermediateEducation
Oct 2016 - Sep 2019
Paderborn University
Master of Science, International Economics and Management · International Economics and Management · Paderborn, Germany
Sep 2005 - Jun 2007
Lahore School of Economics
Master of Business Administration, International Marketing; Marketing Research; Advertising; Brand Management; Consumer · Business Administration · Lahore, Pakistan
Sep 2003 - Jun 2005
Hailey College of Commerce, University of Punjab
Bachelor of Commerce, Business Law; Business Taxation; Financial Accounting · Commerce · Lahore, Pakistan
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