Sumera (Munawar) Osama
Marketing Assistant
Marketing Assistant
Cornerstone Consulting
- Developing and implementing digital content strategies to generate leads and create brand awareness.
- Writing high-quality blogs and articles on various topics.
- Assisting the higher management with recruitment and other managerial tasks. Tools: MS Office, Canva, Outlook
Blogger & Digital Content Creator (Personal Blog)
Musing Souls
Produce and publish high-quality blog and social media content, achieving a monthly readership growth of 10%.
Manage website aesthetics and technical aspects, enhancing user engagement and session duration
Deliver valuable insights on topics such as mental health and mindset, fostering a loyal online community.
Tools: WordPress, Canva, Clipchamp, MS Office, ChatGPT
Marketing & Sales Manager
Heat Transfer and Process Design (HTPD)
Developed and executed marketing strategies focusing on IoT and e-mobility, resulting in an increase in lead generation within three months.
Enhanced bilingual content for digital platforms, improving German-English translations and increasing website traffic.
Coordinated participation in automation and robotic fairs, leading to the acquisition of major clients.
Tools: MS Office Suite, Mailchimp, Google AdWords, Wix
International Seminar on Business Opportunities in Punjab
Planned and managed a grand seminar in collaboration with 5 government departments at Pearl Continental Hotel, Lahore. More than 250 foreign companies participated including from China, Turkey, Iran, Germany, Switzerland, Belarus, UK etc.
Pakistan-Korea Building Business Partnerships
Organized a networking and Business to Business (B2B) matchmaking event at Royal Palm, Lahore. Purpose of the event was to build interface between Korean and Pakistani companies. Participants of the event included, Korean Ambassador to Pakistan, President LCCI, CEO's/County Heads of Korean companies operating in Pakistan, high ups of major Pakistani companies, Government officials and media persons.
Cultural Evening
Organized a cultural evening for a high profile business and diplomatic delegation from Yantai (China), which involved stage performances based on history and culture of Punjab at Pearl Continental hotel, Lahore.
Punjab Yantai Business Forum
Organized a business forum at Chief Minister Punjab office, wherein more than 200 Chinese business delegates, Pakistani businessmen, provincial secretaries and head of the various government departments participated to share potential business opportunities between Yantai (China) and Punjab.
Seminar on Public Private Partnerships
Planned and managed an awareness seminar on Public Private Partnerships at Lahore Chamber of Commerce & Industry (LCCI).
Research Associate – Marketing and Public Relations
Punjab Board of Investment and Trade (PBIT)
Planned and executed sector-specific events in collaboration with foreign embassies and chambers, enhancing international trade relations.
Developed targeted PR and marketing campaigns that increased foreign investment inquiries manifold.
Conducted comprehensive market research on global economic trends, informing policy recommendations that improved investor confidence.
Tools: MS Office Suite, STATA, Outlook
Launch of HS Classics
Planned, organized and managed an exhibition of ready to wear traditional clothing.
Mother’s Day Event
Coordinated and sponsored an event with Pearl Continental Hotel Lahore on the eve of Mother’s Day.
Marketing Manager
New Horizon International
Implemented comprehensive B2B marketing plans, integrating ATL and BTL strategies, leading to a 35% growth in client base over two years.
Created compelling marketing collateral, including case studies and whitepapers, supporting an increase in sales conversions.
Managed multi-channel campaigns, resulting in a boost in brand visibility across target markets.
Conducted competitive analysis to identify market opportunities, contributing to revenue growth.
Tools: MS Office Suite, SPSS
Launch of Artdeco
Organized and managed a fun and fashion event for the launch of a German beauty care product, Artdeco at Café Aylanto in Lahore.
Strategic and multilingual marketing professional with over 10 years of experience in content creation, marketing strategy, and brand development in the G2B, B2B and B2C sectors across European and Asian markets. Proven track record in developing and executing data-driven marketing strategies, leading cross-functional teams, and managing international campaigns that drive brand growth and revenue. Adept at navigating complex projects, optimising budgets, and fostering collaborations with stakeholders across diverse cultures. Specialising in the creation and optimisation of user-oriented content across various platforms. Proficient in using content management systems, team coordination, and storytelling for multiple audiences. Strong intercultural communication skills with a keen eye for detail and quality.
University of Paderborn
International Economics & Management, Marketing Strategy, Development Economics · Paderborn, Germany
Lahore School of Economics
Master of Business Administration, International Marketing, Brand Management, Consumer Behavior · Lahore, Pakistan
University of the Punjab
Bachelor of Commerce, Commercial Law, Accounting, Taxation · Lahore, Pakistan
Certificate of Participation Intercultural Training
University of Paderborn
Procurement Rules & Pre-Qualification Process & Documentation
Institute of Tender Management
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