Sumera (Munawar) Osama
Marketing Assistant
Experience
Marketing Assistant
Cornerstone Consulting
- Developing and implementing digital content strategies to generate leads and create brand awareness.
- Writing high quality blogs and articles on various topics.
- Assisting the higher management with recruitment and other managerial tasks.
- Tools: MS Office, Canva, Outlook
Blogger & Digital Content Creator
Musing Souls
- Produce and publish high-quality blog and social media content, achieving a monthly readership growth of 10%.
- Manage website aesthetics and technical aspects, enhancing user engagement and session duration.
- Deliver valuable insights on topics such as mental health and mindset, fostering a loyal online community.
- Tools: WordPress, Canva, Clipchamp, MS Office, ChatGPT
Marketing & Sales Manager
Heat Transfer and Process Design (HTPD)
- Developed and executed marketing strategies focusing on IoT and e-mobility, resulting in an increase in lead generation within three months.
- Enhanced bilingual content for digital platforms, improving German-English translations and increasing website traffic.
- Coordinated participation in automation and robotic fairs, leading to the acquisition of major clients.
- Tools: MS Office Suite, Mailchimp, Google AdWords, Wix
Research Associate – Marketing and Public Relations
Punjab Board of Investment and Trade (PBIT)
- Planned and executed sector-specific events in collaboration with foreign embassies and chambers, enhancing international trade relations.
- Developed targeted PR and marketing campaigns that increased foreign investment inquiries many folds.
- Conducted comprehensive market research on global economic trends, informing policy recommendations that improved investor confidence.
- Tools: MS Office Suite, STATA, Outlook
Marketing Manager
New Horizon International
- Implemented comprehensive B2B marketing plans, integrating ATL and BTL strategies, leading to a 35% growth in client base over two years.
- Created compelling marketing collateral, including case studies and whitepapers, supporting increase in sales conversions.
- Managed multi-channel campaigns, resulting in a boost in brand visibility across target markets.
- Conducted competitive analysis to identify market opportunities, contributing to revenue growth.
- Tools: MS Office Suite, SPSS
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (6.5 years), Media and Entertainment (5.5 years), Professional Services (2 years), Government and Administration (2 years), and Manufacturing (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (14 years), Information Technology (5.5 years), Human Resources (2 years), Research and Development (2 years), and Sales (0.5 years).
Summary
Strategic and multilingual marketing professional with over 10 years of experience across European and Asian markets. Proven track record in developing and executing data-driven marketing strategies, leading cross-functional teams, and managing international campaigns that drive brand growth and revenue. Adept at navigating complex projects, optimizing budgets, and fostering collaborations with stakeholders across diverse cultures.
Skills
- Advanced: Ms Office, Canva, Wordpress, Wix, Citavi
- Proficient: Power Bi, Spss, Stata, Outlook, Mailchimp, Clipchamp
- Basic: Google Adwords, Shopify, Salesforce, Jira, Scrum
Languages
Education
Paderborn University
Master of Science, International Economics and Management · International Economics and Management · Paderborn, Germany
Lahore School of Economics
Master of Business Administration, International Marketing; Marketing Research; Advertising; Brand Management; Consumer · Business Administration · Lahore, Pakistan
Hailey College of Commerce, University of Punjab
Bachelor of Commerce, Business Law; Business Taxation; Financial Accounting · Commerce · Lahore, Pakistan
Profile
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