Stefan J.
FREELANCE MARKETING & COMMUNICATION
Experience
Jul 2024 - Sep 2024
3 monthsCampaign Manager
Paper & Tea
- Supported the marketing department for the launch of 4 Advent calendars by creating product data sheets
- Created a presentation of different buyer personas
- Created a presentation of KPIs for stakeholders
- Reviewed and approved various print data
Apr 2024 - Oct 2025
1 year 7 monthsAccount Manager
DocCheck agency (formerly antwerpes AG, Cologne)
- Supported account management for the launch of 2 Rx products in the 4th therapy line for multiple myeloma
- Created print ads and informational presentations for field reps, HCPs, and physicians
- Created leave pieces, folders, and patient brochures
- Created launch mailings for physicians, community pharmacies, and hospital pharmacies
- Created risk management plans (RMP) in coordination with the Paul-Ehrlich Institute
- Helped develop the theme for the field reps' launch conference of both products
Oct 2023 - Mar 2024
6 monthsCampaign Manager
SB Entwicklung GmbH
- Point of contact for pharmacy customers
- Conceptualized and wrote copy for the monthly customer magazine INSIDE, ads, online banners, and the app
- Created POS materials for pharmacies
- Created marketing materials to promote industry partners (Klosterfrau Healthcare Group, Reckitt Benckiser, EUBOS) in the form of posters, flyers, order forms, checklists, and survey forms for pharmacies
Mar 2023 - Sep 2023
7 monthsCampaign Manager
IhreApotheken.de (via Hays), Troisdorf
- Point of contact for pharmacy customers
- Conceptualized and managed online and offline projects
- Briefed external service providers and internal units
- Prepared proposals and cost estimates
- Handled production requests and production management
- Developed campaign management tools (folder structures, proposal, briefing, and project management templates)
- Conceptualized and wrote copy for the monthly customer magazine INSIDE, ads, online banners, the app, and POS materials for pharmacies
- Created marketing materials to promote industry partners (Klosterfrau Healthcare Group, Reckitt Benckiser, EUBOS) as posters, flyers, order forms, checklists, and survey forms for pharmacies
Sep 2021 - Feb 2023
1 year 6 monthsConcept Developer // Event Lead (Freelance)
AHA!, Cologne
Concept and copywriting for online promotions of the Dunlop, Goodyear, and Fulda brands for Germany, Austria, and Switzerland (15 websites)
Project management and coordination (client, programming, creative)
Created copy for response emails, TNBs, and FAQs, and uploaded the copy to the back end
(09/2021–11/2021) Conceptualized and created a pitch presentation for Bayer AG to launch the new Bepanthol DERMA brand
Wrote the ad copy and briefed and aligned layouts with the creative team
Detailed concept and execution of a 46-page eDetailer to introduce the brand and communication measures for the full year 2022
Jul 2021 - Aug 2021
2 monthsAccount Manager (Freelance)
Saatchi & Saatchi, Düsseldorf
- Managed Renault Austria and Renault Germany campaigns, a total of four campaigns for the ZOE E-TECH, TWINGO ELECTRIC and CLIO models (TV, radio, OOH, digital)
- Briefed the creative team and coordinated campaigns and storyboards with clients, plus international coordination with the head office in Paris
- Coordinated film and sound studios, quotes/budgets, voice-over selection, media and digital media agencies, and all other trades, until the delivery of all broadcast copies and OOH media
Feb 2020 - Mar 2023
3 years 2 monthsAccount Manager (Freelance)
antwerpes AG, Köln
- Consulting and project management for various pharma clients in oncology and nephrology
- Oversaw implementation of style guides, ads, online banners and 1:1 emails
- Created postal mailings and folders for field reps, doctors and pharmacies
- Managed trade show booths and presentations
Nov 2018 - Jan 2020
1 year 3 monthsInterim Client Service Director
REINBOLDROST, Bonn
- Strategic management of budgets, clients and staff for over 30 clients and 12 consultants
- Financial and content responsibility for budgets, as well as expansion and further development of client and agency business areas
- Internal and external strategic advisor and sparring partner for agency and client
- Provided ideas and set the pace for consulting, creative and conceptual work
- Shared responsibility for new business, pitches and presentations
- Negotiated agency contracts and rate cards, ensured quality control and implemented new workflows
- Conducted staff, introductory and annual review meetings
Jan 2009 - Nov 2018
9 years 11 monthsConsulting & Project Management
480Hz – an agency of ddb worldwide, Bonn
- Supported the project team for the Telekom customer magazine and adapted new ATL campaigns to the BTL area
- Developed and executed brochures, ads, flyers, radio spots, inserts and OOH
- Provided dialog support for existing and new customers, including development and execution of targeted mailings
- Managed the video content area and launch communication for Telekom shops
- Received briefs, created creative briefs and schedules, co-developed and presented concepts, and coordinated work
- Managed and handled projects from A to Z
Jan 2007 - Dec 2008
2 yearsHead of BTL Communication
Böhr & Roos, Köln
- Developed a sponsorship strategy for Chiquita, including concept, selection, consultation and execution of its promotional presence in sports and leisure settings
Jan 2001 - Dec 2007
7 yearsMember of the Executive Board
b+d Agency Group, Cologne
- Lead agency in the BTL area for Deutsche Telekom (T-Net, T-Mobile, T-Online) and adaptation of ATL measures to BTL
- Strategy development, budget management, consulting, concept creation, and execution of sales promotion campaigns and product launches for T-points and indirect distribution in the MSH area
- Execution of shop renovations, staffed and unstaffed hard-selling campaigns, incentives, sweepstakes, guerrilla marketing campaigns, and trade show appearances
- Staging the World Cup sponsorship at POS/POI and creating an emotional connection with the target audience
- Execution of the Price Crash campaign with large sculptures and nationwide promotion teams
- Launch campaign for the Sony Ericsson W800i with teaser and launch phases, ad and poster campaigns, POS/POI materials, guerrilla poster campaigns, promotions, and breakdancer performances
Jan 2000 - Dec 2001
2 yearsConsultant
Jung von Matt, Hamburg
- Consulting, organization, budget planning, and project management for the BMW Motorsport exhibition film (shooting in Portugal and Germany)
- Lead agency for sales promotion agencies in BMW Motorsport, ensuring CI/CD compliance
- Developing the product positioning and implementing the communication launch of the new 7 Series BMW (TV and radio spots, ads, POS/POI materials, PR)
- Liaison, consulting, and coordination for the production of MINI sales literature and POS setup
Jan 1998 - Dec 2000
3 yearsSenior Project Manager
Pool, Die Agentur, Wiesbaden
- Development, concept creation, design, and implementation of corporate and product CI/CD for EPINO (medical device for childbirth preparation)
- Product development, packaging design, and creation of the classic brand presence including website, ads, and POS/POI materials
- Targeted marketing for physicians and midwives, plus PR
Jan 1995 - Dec 1998
4 yearsAdvertising Manager
DEYNIQUE COSMETICS GmbH, Westerburg
- Development and implementation of a new brand name for LAILIQUE, plus concept and execution of the brand, product, and packaging CI/CD
- Planning and execution of all marketing activities for Germany, Austria, Switzerland, and Benelux, including management and coordination of external service providers
- Editing, copywriting, design, and production of a 20-page customer magazine published six times a year
Summary
My many years of experience as a strategic consultant range from ATL to BTL to TTL – from concept to structured implementation of entire budgets or individual projects for B2B or B2C.
Whether brand management, 360° campaigns including social media, promotions, sales promotions, trade shows, events, strategies, concepts, consulting, project management, budgeting, interim management or personnel management – flexibility, a hands-on mentality and the fastest onboarding are guaranteed with me.
Languages
German
NativeEnglish
IntermediateEducation
Jan 1994 - Jan 1996
IMK, Wiesbaden
Marketing and Communications Specialist · Marketing and Communication
Oct 1992 - Jun 1994
DEYNIQUE Cosmetics
Wholesale and Foreign Trade Merchant · Westerburg, Germany
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