Stefan J. - FREELANCE MARKETING & COMMUNICATION

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Düren, Germany

Experience

Jul 2024 - Sep 2024

3 months

Campaign Manager

Paper & Tea

Supported the marketing department for the launch of 4 advent calendars by creating product fact sheets
Created a presentation of different buyer personas
Created a presentation of KPIs for stakeholders
Reviewed and approved various print files

Apr 2024 - Oct 2025

1 year 7 months

Account Manager

DocCheck agency (formerly antwerpes AG, Cologne)

Assisted in account management for the launch of 2 Rx products in the 4th therapy line, indication multiple myeloma
Created advertisements and informational presentations for ADs, HCPs and doctors
Produced leave-behinds, folders and patient brochures
Created launch mailings for doctors, retail pharmacies and hospital pharmacies
Created risk management plans (RMP) in coordination with the Paul Ehrlich Institute
Contributed to theme development for the AD launch meeting of both products

Oct 2023 - Mar 2024

6 months

Campaign Manager

SB Entwicklung GmbH

Point of contact for relationships with pharmacy customers
Planned and wrote copy for the monthly customer magazine INSIDE, ads, online banners and the app
Created POS materials for pharmacies
Produced marketing materials to promote industry partners (Klosterfrau Healthcare Group, Reckitt Benckiser, EUBOS) in the form of posters, flyers, order forms, checklists and survey forms for pharmacies

Mar 2023 - Sep 2023

7 months

Campaign Manager

IhreApotheken.de (via Hays), Troisdorf

Point of contact for relationships with pharmacy customers
Designed and managed online and offline projects
Briefed external service providers and internal teams
Prepared proposals and cost estimates
Managed production requests and production processes
Developed campaign management tools (folder structure, proposal, briefing and project processing templates)
Planned and wrote copy for the monthly customer magazine INSIDE, ads, online banners, the app and POS materials for pharmacies
Produced marketing materials to promote industry partners (Klosterfrau Healthcare Group, Reckitt Benckiser, EUBOS) in the form of posters, flyers, order forms, checklists and survey forms for pharmacies

Sep 2021 - Feb 2023

1 year 6 months

Concept Developer // Event Manager (Freelance)

AHA!, Cologne

Concept and copywriting for online promotions of the Dunlop, Goodyear and Fulda brands for Germany, Austria and Switzerland (15 websites)
Project leadership and management (client, programming, creative)
Wrote copy for response emails, TNBs and FAQs and uploaded the copy into the back end
(09/2021–11/2021) Conceptualized and created a pitch presentation for Bayer AG to introduce the new brand Bepanthol DERMA
Wrote advertising copy and briefed and coordinated layouts with the creative team
Detailed concept and implementation of a 46-page eDetailer to showcase the brand and communication activities for the entire year 2022

Jul 2021 - Aug 2021

2 months

Account Manager (Freelance)

Saatchi & Saatchi, Düsseldorf

Managing Renault Austria and Renault Germany with a total of four campaigns for the ZOE E-TECH, TWINGO ELECTRIC and CLIO models (TV, radio, OOH, digital)
Briefing the creative team and aligning campaigns and storyboards with clients, as well as coordinating internationally with headquarters in Paris
Coordinating film and audio studios, proposals/budgets, voice talent selection, media and digital media agencies, and all involved parties up to the shipment of all broadcast copies and OOH media

Feb 2020 - Mar 2023

3 years 2 months

Account Manager (Freelance)

antwerpes AG, Köln

Consulting and project management for various pharmaceutical clients in oncology and nephrology
Supporting the implementation of style guides, ads, online banners and one-to-one emails
Creating postal mailings and folders for field sales, doctors and pharmacies
Managing trade show booths and presentations

Nov 2018 - Jan 2020

1 year 3 months

Interim Client Service Director

REINBOLDROST, Bonn

Strategic management of accounts, clients and teams for over 30 clients and 12 consultants
Financial and content responsibility for the accounts, as well as expanding and developing client and agency business areas
Internal/external strategic adviser and sparring partner for agency/client
Idea development and driver for consulting, creative and concept work
Co-responsible for new business, pitches and presentations
Negotiating agency contracts and rate cards, ensuring quality and implementing new workflows
Conducting personnel meetings, interviews and annual review discussions

Jan 2009 - Nov 2018

9 years 11 months

Consulting & Project Management

480Hz – an agency of ddb worldwide, Bonn

Supporting the project team for the Telekom customer magazine and adapting new ATL campaigns to BTL formats
Developing and executing brochures, ads, flyers, radio spots, package inserts and OOH
Supporting dialog marketing for existing and new customers, including developing and executing suitable mailings
Managing the video department and launch communications for Telekom shops
Receiving briefings, creating creative briefs/timings, co-developing/presenting concepts and coordinating
Managing and executing projects from A to Z

Jan 2007 - Dec 2008

2 years

Head of BTL Communication

Böhr & Roos, Köln

Developing a sponsorship strategy for Chiquita, including concept creation, selection, coordination and implementation of advertising presence in sports and leisure environments

Jan 2001 - Dec 2007

7 years

Member of the Management Board

b+d Agency Group, Cologne

Lead agency in the BTL area for Deutsche Telekom (T-Net, T-Mobile, T-Online) and adapting ATL measures to the BTL area
Strategy, budget management, consulting, concept development and execution of sales promotion campaigns and product launches for T-Stores and indirect sales in the mass retail sector
Implementation of store refurbishments, staffed and unstaffed hard-selling measures, incentives, sweepstakes, guerrilla marketing actions and trade show appearances
Staging of the World Cup sponsorship at the POS/POI and creating an emotional connection with the target audience
Implementation of the price crash campaign with large sculptures and nationwide promotion teams
Launch campaign for the Sony Ericsson W800i with teaser and launch phases, print ads and poster campaigns, POS/POI materials, guerrilla poster campaigns, promotions and breakdancer performances

Jan 2000 - Dec 2001

2 years

Consultant

Jung von Matt, Hamburg

Consulting, organization, budgeting and project oversight for the BMW Motorsport trade show film (shooting in Portugal and Germany)
Lead agency for sales promotion agencies in BMW Motorsport, ensuring adherence to the CI/CD
Development of product positioning and execution of the communications launch for the new 7 Series BMW (TV and radio spots, print ads, POS/POI materials, PR)
Contact, consulting and coordination for the creation of MINI sales literature and POS materials

Jan 1998 - Dec 2000

3 years

Senior Project Manager

Pool, The Agency, Wiesbaden

Development, concept, design and implementation of corporate and product CI/CD for EPINO (medical device for childbirth preparation)
Product development, packaging design, development of the classic brand presence including website, print ads and POS/POI materials
Targeted marketing for doctors and midwives as well as PR

Jan 1995 - Dec 1998

4 years

Head of Advertising

DEYNIQUE COSMETICS GmbH, Westerburg

Development and implementation of a new brand name for LAILIQUE, as well as the concept and implementation of the brand, product and packaging CI/CD
Planning and execution of all marketing activities for Germany, Austria, Switzerland and the Benelux region, including management and coordination of external service providers
Editing, copywriting, design and production of a 20-page customer magazine published six times a year

Summary

My many years of experience as a strategic consultant range from ATL through BTL to TTL – from concept development to the structured implementation of entire budgets or individual projects for B2B or B2C.

Whether brand management, 360° campaigns including social media, promotions, sales promotion, trade shows, events, strategies, concepts, consulting, project management, budgeting, interim management or personnel management – with me you are guaranteed flexibility, a hands-on mentality and the shortest onboarding.