Experience
Jun 2000 - Jun 2025
25 years 1 month
- Planning and budgeting for wholesale partners
- Selling collections to wholesale across all brand segments
- Managing goods input for system partners: floor space, shops, franchises
- Jointly developing Swiss menu/cluster proposals considering overarching guidelines
- Maintaining, developing, and optimizing existing customers in the Swiss sales region
- Building partner relationships on site
- Planning and implementing performance-enhancing measures: promotions, visual merchandising, product training for all Gerry Weber segments
- Ensuring brand- and segment-specific corporate identity at the customer
- Acquiring new customers in all segments within the Swiss sales area
- Planning and executing all trade fair processes in Switzerland
- Organizing, controlling, and structuring processes of the Swiss subsidiary
Jan 1995 - Present
30 years 10 months
- Promotion at the point of sale according to client specifications
- Sales and product training at the point of sale
- Planning and executing shop openings in retail
- Sales support at the point of sale
- Visual merchandising according to each partner’s guidelines
- Stock setup and product presentation
Jan 1995 - Jun 2013
18 years 6 months
- Planning, execution, and control of fashion shows at Heinemann Düsseldorf, Breuninger GmbH, Host Wanschura, Zeiss, Bruno Banani, Schiesser, and Bogner
- Organizing other events with specialist retailers
Jun 1994 - Nov 1994
6 months
- Overseeing and producing sample pieces abroad (Taiwan, Singapore, Poland)
- Designing sample collections and pattern making for samples
- Placing orders for samples with the production partner
- Controlling production with respect to quality, technical, and safety requirements