Set and scaled the sales strategy: developed and implemented a long-term sales plan, adapted to market and regulatory conditions, and led and structured the sales team
Sales communication and presentation: redesigned the core sales pitch and clearly communicated the value proposition
Controlling and reporting: set up KPIs, monitored revenue forecasts, and regularly reported to management
Sep 2019 - Dec 2023
4 years 4 months
Head of Sales - B2C Inbound Telesales
Zolar
Grew the team from 20 to 120 members
Strategic sales leadership: developed and implemented a sustainable sales strategy aligned with company goals and market conditions, monitored the market, and adjusted strategies
Team management and development: led, coached, and motivated the sales team, including recruiting and individual development of team members
Sales controlling and reporting: monitored revenue forecasts and KPIs, provided regular reports and analyses to management
Process optimization and collaboration: optimized sales processes, designed budget and commission models, and worked closely with other departments to achieve company-wide goals
Oct 2018 - Aug 2019
11 months
Teamlead Sales - B2C Inbound Telesales
Zolar
Expanded the team from 5 to 20 members
Led and motivated the sales team: set targets, coached and motivated team members, and evaluated performance to meet sales goals
Optimized and monitored sales processes: analyzed sales flows, identified improvement opportunities, implemented efficiency measures, and ensured execution by the team
Mar 2018 - Oct 2018
8 months
Interim Head of Sales - B2B SaaS Cold Calling
Sales Digital
Developed and executed sales strategies: optimized outbound telesales for new customer acquisition and revenue growth
Leadership and performance management: coached, motivated, and guided the sales team to meet KPIs
Mar 2017 - Feb 2018
1 year
Interim Regional Sales Manager - B2C + B2B Direct Sales
E.ON
Scaled the team from zero to 12 members and managed 40 B2B partners
Built from the ground up: recruited direct sales agents for the Northeast region and set up a sales structure for the direct sales channel
Led sales teams: managed the team using self-set targets
B2B maintenance and restructuring: maintained and restructured the existing indirect sales channel, including market partners
May 2016 - Oct 2016
6 months
Interim Area Sales Manager - B2C POS
Tele Columbus AG
Leading a team of 30 employees across 25 locations
Monitoring and optimizing sales performance: analyzing sales numbers and implementing measures to increase revenue at the locations
Leading and supporting staff: coaching and motivating employees at the different locations
Developing sales strategies: planning and executing regional sales strategies to meet company goals
Mar 2014 - Oct 2018
4 years 8 months
Sales and Communication Coach - B2B + B2C
Freelance
Conducting training sessions and workshops: communication and sales training directly at the point of sale as well as events and workshop series for product launches and ongoing development
Creating and providing sales materials: preparing sales documents and customized motivation trainings
Strategic advice and recommendations: advising management on scaling sales and improving sales strategies
Recruiting and onboarding: recruiting and training independent promoters and building sales structures in retail
Leadership and team building: leading, managing, motivating, and team-building the regional sales team
Sales training: delivering sales training at the point of sale and in workshops for promoters
Controlling and reporting: monitoring relevant KPIs and regular reporting to project management
Managing market partnerships: maintaining relationships with store managers and clients to ensure successful partnerships
Jul 2005 - May 2009
3 years 11 months
Promoter - B2C POS
Various agencies
Product presentation and customer consultation: actively approaching and advising customers, conducting demonstrations to boost sales and brand awareness at the point of sale
Languages
German
Native
English
Advanced
Education
Oct 2002 - Dec 2007
Friedrich-Schiller-Universität Jena
Master's in Sociology · Sociology · Jena, Germany
Oct 1999 - Sep 2002
Gästehaus Fackler Tegernsee
Hotel Management Apprentice · Hotel Management · Tegernsee, Germany