Strategic alignment and scaling of sales: developed and implemented a long-term sales strategy, adapted to market and regulatory conditions, and led and structured the sales team
Sales communication and presentation: redesigned the core sales pitch and communicated the value proposition effectively
Controlling and reporting: set up KPIs, monitored revenue forecasts, and regularly reported to management
Sep 2019 - Dec 2023
4 years 4 months
Head of Sales - B2C Inbound Telesales
Zolar
Grew the team from 20 to 120 employees
Strategic sales leadership: developed and executed a sustainable sales strategy aligned with company goals and market conditions, monitored the market, and adjusted tactics
Team management and development: led, coached, and motivated the sales team, including recruiting and individual development of team members
Sales controlling and reporting: tracked revenue forecasts and KPIs, provided regular reports, and delivered analyses to management
Process optimization and collaboration: optimized sales processes, designed budget and commission models, and worked closely with other departments to achieve company-wide goals
Oct 2018 - Aug 2019
11 months
Teamlead Sales - B2C Inbound Telesales
Zolar
Expanded the team from 5 to 20 employees
Team leadership and motivation: set targets, coached and motivated team members, and evaluated performance to meet sales goals
Sales process optimization and monitoring: analyzed sales processes, identified improvement opportunities, implemented efficiency measures, and ensured team compliance
Mar 2018 - Oct 2018
8 months
Interim Head of Sales - B2B SaaS Cold Calling
Sales Digital
Developed and executed sales strategies: optimized outbound telesales for new customer acquisition and revenue growth
Leadership and performance management: coached, motivated, and managed the sales team to achieve KPIs
Mar 2017 - Feb 2018
1 year
Interim Regional Sales Manager - B2C + B2B Direct Sales
E.ON
Built a team from scratch, growing from zero to 12 employees and managed 40 B2B partners
Set up recruitment and sales structure: hired direct sales agents for the North-East region and created a direct sales channel structure
Led the sales team: managed team performance based on self-defined goals
B2B account management and restructuring: maintained and reorganized the existing indirect sales channel, including market partners
May 2016 - Oct 2016
6 months
Interim Area Sales Manager - B2C POS
Tele Columbus AG
Led 30 employees across 25 locations
Sales performance monitoring and optimization: analyzed sales figures and implemented measures to increase revenue at each location
Staff leadership and support: coached and motivated employees at various sites
Developed sales strategies: planned and executed regional sales strategies to meet company objectives
Mar 2014 - Oct 2018
4 years 8 months
Coach for Sales and Communication - B2B + B2C
Freelance
Conducted training and workshops: delivered communication and sales training at the point of sale, events, and workshop series for product launches and ongoing education
Created and provided sales materials: developed sales documents and customized motivation training
Strategic consulting and recommendations: advised management on scaling sales and improving sales strategies
Recruiting and onboarding: recruited and trained independent promoters and built retail sales structures
Leadership and team building: led, managed, motivated, and built the regional sales team
Sales training: conducted on-site and workshop training for promoters
Controlling and reporting: monitored key sales KPIs and provided regular reports to project management
Managed market partnerships: maintained relationships with store managers and clients to ensure successful partnerships
Jul 2005 - May 2009
3 years 11 months
Promoter - B2C POS
Various Agencies
Product presentation and customer consulting: actively approached and advised customers, conducted demonstrations to boost sales and brand awareness at the point of sale
Languages
German
Native
English
Advanced
Education
Oct 2002 - Dec 2008
Friedrich-Schiller-Universität Jena
Master's in Sociology · Sociology · Jena, Germany
Oct 1999 - Sep 2002
Gästehaus Fackler Tegernsee
Hotel Management Trainee · Hotel Management · Tegernsee, Germany
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