International Head of Business Development

Fitvia sells tea products & accessories in 4 EU countries (D2C).

• Main responsibility for marketing and executing the omnichannel strategy (incl. P&L)
• Direct and functional management of 25 employees (5 direct reports)
• Setup and development of Amazon as a sales channel (FBA)
• Identification and negotiation with B2B sales partners
• Planning and execution of the grocery retail strategy including placing displays in various Rewe stores

Travador organizes and markets short, weekend, wellness, and experience trips in Central Europe with permanent booking availability.

• Business development & product management (team size: 5)
• Strategic IT project management: concept, coordination, management and control of internal projects, e.g. selection and integration of the new payment service provider (PSP) for all Travador payment flows and overall responsibility for the online relaunch
• Innovation & product management, e.g. conceptualization & launch of new product verticals and restructuring of voucher marketing (additional revenue approx. €1.6 million)
• Identification, negotiation and supervision of cooperation and sales partners, e.g. integration of white label shops at Funke Mediengruppe and Oe24.at
• Interim Head of Customer Care
• Building, structuring and leading the Customer Care Service Hub in Tirana, Albania and Pristina, Kosovo (team size: 10)

The UAM Group is the leading provider of ambient media and touchpoint communication in Germany.

• Market analysis & business planning / concept development and elaboration of the digital strategy
• Development of two ready-to-launch business cases for the client