Armin Schuh
Freelancer/Interim Manager
Experience
Freelancer/Interim Manager
- Increase in new customer numbers at Madeleine Mode GmbH by up to 40% while keeping the marketing budget the same
- Building a D2C business for Schneiders Bekleidungs Ges. m.B.H., including developing and implementing a platform strategy
- Assigned to partial integration and turnaround of a foreign subsidiary (Burgl’s Reformkost) for a domestic mail-order company in a specialized distance selling segment (food)
Director of Distance Selling and E-Commerce
Clinic & Job Dress GmbH
Leading two teams of four employees each
Planning, execution and analysis of all marketing activities for all sales regions (DE, CH, AT, NL, FR)
Planning and control of the advertising budget
Definition and execution of all new customer initiatives
Production of advertising materials
Launch of new webshops (Profi-Dress, Berufsbekleidung.de)
Expansion of the customer loyalty program
SEO; SEM; banner advertising; social media, etc.
Management and further development of the data warehouse
Purchasing control: planning and managing the assortment structure in terms of price and product groups
Brand management (2 employees)
Field sales: external/internal sales (8 employees)
Call center (17 employees)
Granting of power of attorney
Increase in distance selling revenue by 30% with 30% lower costs
Increase in field sales revenue by 60% in three years with higher margins
Owner
ARS-Consulting
- Consulting mail-order companies with a focus on e-commerce and marketing (e.g. launching a webshop for Ukraine and Russia, developing a strategic marketing concept for Clinic & Job Dress – then Kwintet Germany)
- Leading the marketing and internationalization department
Bon’A Parte A/S
- Leading a team of three employees (disciplinary) and fifteen employees (functional)
- Responsible for all offline marketing activities and coordination of all online marketing activities
- Planning, execution and analysis of all marketing activities (offline/online) for Denmark, Germany, the Netherlands, Switzerland, Sweden and the UK
- Planning and control of the advertising budget (approx. €15.0 million)
- Definition of new customer initiatives online and offline
- Definition of the advertising presence in coordination with the design department
- Production of advertising materials (catalogs, mailings)
- Coordination and implementation of a company-wide brand/CD/wording concept
- Purchasing control: planning and managing the assortment structure in terms of price and product group structure, and inventory management
Business Development
Bon’A Parte A/S
- Advising management on all sales and conceptual matters
Head of Strategic Marketing and Sales
Bon’A Parte A/S
Staff management (8), disciplinary and functional
Planning, execution and analysis of all marketing activities (offline/online) for Denmark, Germany, the Netherlands, Switzerland, Sweden and the UK
Catalog selection
Planning and controlling the advertising budget
Defining new customer acquisition measures online and offline
Address management
Purchasing control: planning and managing the assortment structure in terms of price and product groups and inventory management
Implementation of a new shop system
Design relaunch with a focus on usability
Implementation of a new email system
SEO; SEM; banner advertising; affiliate marketing
Increased sales by an average of 8% p.a. while replacing all IT systems and growing the online share to 80%
Head of Sales / Managing Director Switzerland
Hess-Natur
Managing approx. 15 staff, disciplinary and functional
Planning and analysis of activation and reactivation measures for Germany, Switzerland and Austria, including cost and revenue planning
Designing and implementing sales promotion activities
Planning and controlling the advertising budget
Selecting customers for catalog inclusion
Defining new customer measures
Marketing and assortment concept for new customer measures
Media planning
Initiating partnerships with other companies
Responsibility for the CH/AT call center and customer accounting
Increased new customer numbers by 50% with the same level of resources
Head of Sales
Oppermann Versand AG
Managing approx. 11 staff, disciplinary and functional
Marketing planning for the Hach Group across its different business areas
Successful market launch of Trendversand GmbH
Successful market introduction of an office supplies range
Implementation of all marketing activities of the group in graphical and promotional areas
Selecting customers for catalog inclusion
Defining measures for customer acquisition
Responsible for the marketing presence of Oppermann Versand AG
Reversed the negative trend of falling sales while maintaining stable marketing spend
Project Manager Sales Promotion / Head of Sales Promotion Management
Josef Witt GmbH
Managing approx. 6 staff, disciplinary and functional
Co-responsibility for the marketing presence of Witt-Weiden
Competitor monitoring
Analyzing catalogs with a focus on the buying behavior of different customer groups
Compiling assortments according to specific objectives (activation/acquisition/reactivation)
Coordinating all media activities
Defining the acquisition mix
Customer and response planning as well as evaluation of all initiated actions
Long-term positive growth in new customer numbers at constant cost per customer
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Retail (30.5 years), Fashion (14.5 years), and Food and Beverage (7 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (37 years), Sales (27.5 years), Strategy (8 years), Operations (7 years), Information Technology (5.5 years), and Procurement (2.5 years).
Languages
Education
Georg-Simon-Ohm University of Applied Sciences
Diploma in Business Administration (FH) · Business Administration, major in Marketing · Nuremberg, Germany
State Technical Secondary School
Technical college entrance qualification · Fürth, Germany
Quelle GmbH
Office clerk · Commercial training · Fürth, Germany
Profile
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