Armin S. - Freelancer/Interim Manager

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Großostheim, Germany

Experience

Apr 2019 - Present

6 years 6 months

Freelancer/Interim Manager

Increased new customer numbers at Madeleine Mode GmbH by up to 40% with the same marketing budget
Built a D2C business for Schneiders Bekleidungs Ges. m.B.H., including development and implementation of a platform strategy
Responsible for partial integration and turnaround of a foreign subsidiary (Burgl’s Reformkost) for a domestic mail-order food retailer

Jan 2014 - Mar 2019

5 years 3 months

Osnabrück, Germany

Director of Distance Selling and E-Commerce

Clinic & Job Dress GmbH (formerly Kwintet Germany GmbH)

Leading two teams of 4 employees each
Planning, execution and analysis of all marketing activities for all sales regions (DE, CH, AT, NL, FR)
Planning and controlling the advertising budget
Defining and implementing all customer acquisition measures
Production of marketing materials
Overall responsibility for e-commerce including introduction of new webshops (Profi-Dress, Berufsbekleidung.de), expansion of the customer loyalty program, SEO, SEM, banner advertising, social media
Management and further development of the data warehouse
Purchasing control: planning and managing the product range structure in terms of price and product group structure
Extended responsibilities from 2014-10-01: brand management (2 employees)
Extended responsibilities from 2015-01-01: field sales (outside and inside sales, 8 employees), call center (17 employees)
Granted power of attorney from 2018-01-01
Increased distance selling revenue by 30% with 30% lower costs
Increased field sales revenue by 60% in 3 years with increased margin

Jul 2013 - Dec 2013

6 months

Owner

ARS-Consulting

Consulting distance selling companies with focus on e-commerce and marketing (launching a webshop for Ukraine and Russia, developing a strategic marketing concept for Clinic & Job Dress)
Leading the marketing and internationalization department

Jan 2011 - Jul 2013

2 years 7 months

Ikast, Denmark

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Bon’A Parte A/S

Leading a team of 3 employees (disciplinary) and 15 (technical)
Executive area for all offline marketing activities and control function for all online marketing activities
Planning, execution and analysis of all marketing measures (offline/online) for Denmark, Germany, Netherlands, Switzerland, Sweden and the UK
Planning and controlling the advertising budget (approx. €15.0 million)
Defining customer acquisition measures online and offline
Defining the advertising appearance in coordination with the design department
Production of marketing materials (catalogs, mailings)
Coordinating and introducing a company-wide brand/CD/wording concept
Purchasing control: planning and managing the product range structure in terms of price and product group structure and inventory planning

Apr 2010 - Dec 2010

9 months

Ikast, Denmark

Business Development

Bon’A Parte A/S

Advising management on all sales and conceptual matters

Apr 2005 - Mar 2010

5 years

Ikast, Denmark

Head of Strategic Marketing and Sales

Bon’A Parte A/S

Disciplinary and professional leadership of employees (8 employees)
Planning, execution and analysis of all marketing activities (offline/online) for Denmark, Germany, the Netherlands, Switzerland, Sweden and the UK
Catalog selection
Planning and control of the advertising budget
Definition of new customer acquisition measures online and offline
Address management
Purchasing control: planning and managing the product range structure regarding price and product group mix and disposition
Overall responsibility for e-commerce: implementation of a new shop system, design relaunch with usability considerations, introduction of a new email system, SEO, SEM, banner advertising, affiliate marketing
Increased sales by an average of 8% p.a. while replacing all IT systems and growing the online share to 80%

Feb 2003 - Mar 2005

2 years 2 months

Butzbach, Germany

Head of Sales/Managing Director Switzerland

Hess-Natur

Disciplinary and professional leadership of approx. 15 employees
Planning and analysis of activation and reactivation measures for Germany, Switzerland and Austria, including cost and sales planning
Conceptualization and advertising implementation of sales promotion measures
Planning and control of the advertising budget
Selection of customers for catalog features
Definition of new customer measures
Advertising and assortment concept for new customer measures
Media planning
Initiation of collaborations with other companies
Responsibility for the call center (Switzerland/Austria) and customer accounting
Increased the number of new customers by 50% with the same budget

Jan 1997 - Jan 2003

6 years 1 month

Neumünster, Germany

Head of Sales

Oppermann Versand AG

Disciplinary and professional leadership of approx. 11 employees
Marketing planning for the Hach Group with various business areas
Successful market launch of Trendversand GmbH and an office supplies range
Implementation of all group marketing activities in graphic design and promotional campaigns
Selection of customers for catalog features
Definition of customer acquisition measures
Responsibility for the advertising appearance of Oppermann Versand AG
Reversed the negative trend of declining sales with stable marketing expenditures

Jul 1988 - Dec 1996

8 years 6 months

Weiden in der Oberpfalz, Germany

Project Manager Sales Promotion / Head of Sales Promotion Management

Josef Witt GmbH

Disciplinary and professional leadership of approx. 6 employees
Co-responsibility for the advertising appearance of Witt-Weiden
Competitive analysis
Analysis of catalogs considering customer group buying behavior
Compilation of assortments based on objectives (activation / acquisition / reactivation)
Coordination of all media activities
Definition of the acquisition mix
Customer and response planning as well as evaluation of all initiated actions
Long-term positive development of new customer numbers with constant cost per customer