Leif Morling - Freelance Marketing Consultant | FRATCH

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Recommended expert

Frankfurt am Main, Germany

Experience

Sep 2024 - Present

1 year 5 months

Freelance Marketing Consultant

Morling KOMM.

Freelance marketing expert with a focus on strategic brand management, paid media, web design and content marketing
Supporting companies with campaign development, copywriting, SEO, graphic and video content
Advising on client development and training

Jan 2024 - Aug 2024

8 months

Marketing Manager

DMC Europe GmbH

Responsible for strategic marketing management, product marketing and analytics
In charge of online and e-commerce marketing, corporate identity and graphic design
Planning and setting up trade fair booths

Oct 2021 - Dec 2023

2 years 3 months

Senior Account Manager PPC

Dentsu Aegis Germany

Developing and implementing strategies and campaigns (social media and SEA)
Point of contact for B2C and B2B markets including client development, consulting, pitches and training
Managing clients like Beiersdorf (Nivea) and Austrian Tourism Board

Jan 2020 - Sep 2021

1 year 9 months

Head of Social Media

Klickkonzept GmbH

Leading a business unit responsible for paid media strategies and campaigns (B2C and B2B)
People management, pitches and training
Managing well-known clients like L’Oréal Switzerland, Britax Römer, Channel21 and Movie Park Germany

Sep 2018 - Dec 2019

1 year 4 months

Junior Paid Social Media Trader

Havas Media Germany

Event marketing, social media and strategic marketing with a focus on KPI tracking and ROI optimization
SEM and paid media for clients like Studiocanal, Nintendo, Hermès and Lotto Hessen
Public relations, copywriting, video editing and content creation
E-commerce, SEO, web design and CMS

Sep 2017 - Aug 2018

1 year

Trainee Social Media and PR

McCann Worldgroup

Responsible for content planning (owned and paid) and community management
Copywriting and press articles as well as developing pitches
Managing clients like Chevrolet Europe, Cadillac Europe, Santander and Starbucks
Using Google Analytics, tracking tools, Adobe Creative Suite, WordPress, TYPO3 and Canva

Aug 2013 - Jan 2016

2 years 6 months

Apprenticeship in Sports and Fitness Management

Fitness First Germany

Focus on business processes: purchasing, marketing and PR, accounting
Customer service and training

Skills

Skills

Strategic Marketing
Paid Media, Analytics
Campaigns (B2c & B2b)
Client And Project Management
Event Marketing
Coaching
People Management
Pitches And Training
Social Media & Strategic Marketing
Kpi Tracking, Roi Optimization
Sem And Paid Media
Web Design And Cms
Public Relations, Copywriting
Video Editing/content Creation
E-commerce, Seo
Graphic Design, Brand Development

Tools

Social Media Business Manager
Google Analytics, Tracking Tools
Adobe Creative Suite (Ps, Id, Pr)
Wordpress, Typo3
Canva
Ms Office Suite
Crm Systems

Languages

English

Advanced

German

Elementary

Education

Aug 2013 - Jan 2016

Fitness First Germany

Apprenticeship as Sports and Fitness Management Assistant · Sports and Fitness Management Assistant · Germany

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