Lars S. - Head of Partnerships

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Hamburg, Germany

Experience

Jul 2024 - Jul 2025

1 year 1 month

Head of Partnerships

Hypofriend GmbH

Built a partner network for Hypofriend GmbH in Berlin.

Feb 2020 - Sep 2023

3 years 8 months

Head of Strategic Alliances

Wertfaktor Immobilien GmbH

Led and scaled a startup to up to 80 employees as part of the leadership team.
Established and expanded an extensive partner network with more than 100 stakeholders from the banking, financial services, and real estate sectors.
Built, led, and developed a specialized team of eight employees.
Coordinated and integrated various disciplines during company growth.
Developed and implemented business development and alliance strategies.
Managed operational processes and monitored company performance.

Jul 2017 - Apr 2018

10 months

Brand Supervisor

Comdirect Bank

Oversaw Comdirect Bank's brand presentation and further developed its corporate identity.

Feb 2016 - Jun 2017

1 year 5 months

Corporate Design Developer

Comdirect Bank AG

Developed and introduced the new corporate design for Comdirect Bank AG.

Aug 2012 - Nov 2013

1 year 4 months

Rebranding Project Lead

Repower Systems SE

Led the strategic repositioning and rebranding as part of the renaming to Senvion SE.
Managed a team of 13 employees.

Mar 2010 - May 2010

3 months

Campaign Manager

ING Bank

Launch of the "DiBaDu" campaign for ING Bank.

Aug 2009 - Feb 2020

10 years 7 months

Freelance Marketing Consultant

Various Clients

Freelance work as a marketing consultant for brands like NIVEA, ING, Comdirect Bank, Adobe, McDonald's, DHL, Vodafone, uvex, Unitymedia, Repower Systems SE, and Gebrüder Heinemann.

Jul 2008 - Apr 2009

10 months

International Account Director

TBWA Werbeagentur

Responsible for global brand management of various NIVEA product lines.
Strategic planning and execution of marketing initiatives in an international context.
Ensuring a consistent brand message across different cultures and regions.
Collaborating with international teams in Hamburg, New York, and Paris on strategy development and execution.
Continuously analyzing and adjusting marketing strategies to global trends.
Leading cross-functional teams to implement creative concepts.

Oct 2007 - Jun 2008

9 months

Project Manager

Jung von Matt

Overseeing and managing projects for the E-Plus and BASE brands.
Developing and implementing marketing strategies for both brands.
Coordinating team activities for efficient project delivery.
Continuously analyzing and adjusting marketing measures.
Maintaining communication with stakeholders and clients.
Monitoring budgets and timelines for the projects.

Nov 2000 - Sep 2007

6 years 11 months

International Account Director

Draft FCB

Strategically leading and developing national and international brands such as NIVEA, Lindt & Sprüngli, SC Johnson, and Miracoli.
Conceptualizing and executing global and national communication campaigns.
Coordinating and managing projects during international assignments in New York and Madrid.
Monitoring and ensuring brand compliance across different cultures.
Nurturing and expanding client relationships at an international level.
Analyzing market trends and adjusting marketing strategies accordingly.
Successfully leading and positioning international brands in the market.
Developing and implementing effective communication campaigns.

Summary

I am an experienced marketing and business development specialist with proven expertise in strategic and operational brand and campaign development. Successfully completed projects for B2C brands such as ING, comdirect, NIVEA, Miracoli and Lindt & Sprüngli, as well as B2B campaigns for DHL and Repower, demonstrate my ability to execute complex marketing strategies tailored to target audiences. After a successful stint in business development, I would like to return to marketing in the future, which is where my passion lies.

As a marketing generalist and seasoned consultant, I bring solid project management expertise. I confidently coordinate various disciplines, always keep an overview, and work with a pragmatic, results-oriented approach. Achieving tangible progress motivates me the most.

Sustainable success comes from collaborative partnerships on equal terms. Open exchange and transparent communication therefore form the foundation of my work.