Lars Studt
Head of Partnerships
Experience
Head of Partnerships
Hypofriend GmbH
- Built a partner network for Hypofriend GmbH in Berlin
Head of Strategic Alliances
wertfaktor Immobilien GmbH
Led and scaled a startup to 80 employees as part of the leadership team
Established and expanded an extensive partner network with over 100 players from the banking, financial services and real estate sectors
Built, led and developed a specialized team of eight employees
Coordinated and integrated various work streams during company growth
Developed and implemented business development and alliance strategies
Managed operational processes and monitored company performance
Brand Presence Supervision
Comdirect Bank
- Supervised Comdirect Bank's brand presence and further developed its corporate identity
Corporate Design Development
Comdirect Bank AG
- Developed and launched the new corporate design for Comdirect Bank AG
Rebranding Lead
Repower Systems SE
Strategically repositioned and led the rebranding during the renaming to Senvion SE
Managed 13 employees
Launch of the DiBaDu campaign
ING Bank
- Launched the "DiBaDu" campaign for ING Bank
Freelance Marketing Consultant
Various Clients
- Freelance work as a marketing consultant for brands like NIVEA, ING, Comdirect Bank, Adobe, McDonald's, DHL, Vodafone, uvex, Unitymedia, Repower Systems SE and Gebrüder Heinemann
Time Abroad
- Time abroad without further details
International Account Director
TBWA Advertising Agency
Responsibility for global brand management of various NIVEA product lines
Strategic planning and implementation of marketing initiatives in an international context
Ensuring a consistent brand message across different cultures and regions
Collaboration with international teams in Hamburg, New York and Paris for strategy development and execution
Continuous analysis and adjustment of marketing strategies to global trends
Leading cross-functional teams to implement creative concepts
Project Manager
Jung von Matt
Monitoring and managing projects for the E-Plus and BASE brands
Developing and implementing marketing strategies for both brands
Coordinating team activities for efficient project execution
Continuous analysis and adjustment of marketing measures
Maintaining communication with stakeholders and clients
Monitoring budgets and timelines for the projects
International Account Director
Draft FCB
Strategic leadership and development of several national and international brands such as NIVEA, Lindt & Sprüngli, SC Johnson, and Miracoli
Designing and executing global and national communication campaigns
Coordinating and managing projects during stays abroad in New York and Madrid
Monitoring and ensuring brand compliance across different cultures
Maintaining and expanding client relationships internationally
Analyzing market trends and adjusting marketing strategies accordingly
Summary
I am an experienced marketing and business development specialist with proven expertise in strategic and operational brand and campaign development. Successfully executed projects for B2C brands such as ING, comdirect, NIVEA, Miracoli and Lindt & Sprüngli, as well as B2B campaigns for DHL and Repower, demonstrate my ability to implement complex marketing strategies tailored to target audiences. After a successful detour into business development, I would like to return to marketing in the future, which is where my passion lies.
As a marketing generalist and experienced consultant, I bring solid project management expertise. I coordinate different work streams with confidence, always keep an overview, and work with a pragmatic, results-oriented approach – achieving concrete progress motivates me most.
Sustainable success is achieved through collaborative partnerships on equal footing. Open exchange and transparent communication therefore form the foundation of my work.
Skills
- Brand Communication
- Development Of Communication Platforms
- Campaign Management
- Operational Management
- Traditional Communication, Online Marketing And Social Media
- Team Leadership And Development
- Intercultural Communication
Languages
Education
University of Hamburg
Diploma in Business Administration · Hamburg, Germany
Certifications & licenses
Digital Marketing Essentials
OMR
Digital Marketing School
OMR
Instagram Marketing
OMR
Facebook & Instagram Advertising
OMR
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