Marek Göbel
Brand Consultant in Brand Activation: Partnerships, Events & Sustainability
Experience
Jan 2024 - Present
1 year 7 monthsCo-Founder
Sponsors+
- Sponsorship evaluation
- Assessment of sponsorship activities
- Cost-benefit analysis
- Database management
- Marketplace
- Influencer marketing, events & festivals
Jan 2023 - Present
2 years 7 monthsFounder
BRANDSQUAD
- Marketing, communication consulting & implementation
- Brand manager for brand activation & experience marketing
- Showcases & opinion leaders
- Partnerships & sponsorships
- Project planning & event execution
Jan 2021 - Dec 2023
3 yearsData & International Digital-Marketing Manager
Warsteiner Brauerei
- Customer relationship management
- Building and linking digital communication touchpoints and customer loyalty systems
- Innovation management
- Developing new customer journey approaches
- Marketing expert for "digital transformation"
- Advisor to international digital marketing teams: USA | IT | NL | UK
- Managing international social media campaigns
- Building and developing influencer, user-generated and owned content
- Managing agencies and budgets
- Licensing and rights allocation in each country
Jan 2018 - Dec 2021
4 yearsGermany
Brand Activation Lead, Southwest Region
Warsteiner Brauerei
- Designing and planning brand activations to boost brand loyalty, create emotional connections & attract consumers
- Activating brand highlights with relevant interfaces (e.g. sales, trade marketing)
- Analytical definition of focus areas, target groups, consumption occasions
- Strategic development of partnerships and influencer collaborations
- Creating brand content for relevant media channels
- Building & leading the campus expert program
- Campaign management (OOH, digital, corporate)
- Potential analysis and trend management
- Team leadership
- Project management
Jan 2017 - Dec 2018
2 yearsGermany
Jr. Brand Activation Manager, Southwest Region
Warsteiner Brauerei
- Assisting in planning and executing the regional marketing strategy
- Co-developing innovative brand events
- Project implementation
- Network screening and building
Jan 2015 - Dec 2017
3 yearsNational Partnership Management
Red Bull
- Managing and acquiring clients and stakeholders, and serving as liaison to internal teams
- Preparing proposal packages
- Conducting price negotiations
- Event planning, execution, and reporting for partner activations/spaces
Jan 2012 - Dec 2015
4 yearsGermany
Field Marketing & Campus Manager
Red Bull
- Brand Ambassador
- Conceptualizing brand experiences in a student setting
- Project planning and execution
- Team coordination for the South/West region
Summary
I am Marek. Born & raised in data & international digital marketing.
A daily workout, exploring restaurants and connecting with people are part of my "daily business".
What people say about me:
- "Totally enthusiastic."
- "Usually in a good mood, unless he skipped a workout."
- "Where does the guy get all his energy from?"
Languages
German
NativeEnglish
AdvancedEducation
Philipps University Marburg
Bachelor of Science in market-oriented business management & communication · Business Administration · Marburg, Germany
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