Recommended expert

Marek Göbel

Co-Founder

Marek Göbel
Frankfurt, Germany

Experience

Jan 2024 - Present
2 years 1 month

Co-Founder

Sponsors+

  • Sponsorship evaluation
  • Assessment of sponsorship measures
  • Cost-benefit analysis
  • Database management
  • Marketplace
  • Influencer marketing
  • Events & festivals
Jan 2023 - Present
3 years 1 month

Founder

BRANDSQUAD

  • Marketing, communication consulting & implementation
  • Brand manager for brand activation & experience marketing
  • Showcases & opinion leaders
  • Partnerships & sponsorships
  • Project planning & event execution
Jan 2018 - Dec 2021
4 years
Germany

Brand Activation Lead, Region Süd-West

Warsteiner Brauerei

  • Concept and planning of brand campaigns to increase brand loyalty, create emotional connections & attract consumers
  • Activation of brand highlights with relevant interfaces (e.g. sales, trade marketing)
  • Analytical definition of focus areas, target groups, consumption occasions
  • Strategic development of partnerships and influencer collaborations
  • Creation of brand content for relevant media channels
  • Establishment and leadership of the Campus Experts program
  • Campaign management (OOH, digital, corporate)
  • Potential analysis and trend management
  • Personnel management
  • Project management
Jan 2017 - Dec 2018
2 years
Germany

Jr. Brand Activation Manager, Region Süd-West

Warsteiner Brauerei

  • Assisting in planning and executing the regional marketing strategy
  • Co-developing innovative brand events
  • Project implementation
  • Network screening and building
Jan 2015 - Dec 2017
3 years

National Partnership Management

Red Bull

  • Managing and acquiring clients & stakeholders, as well as communicating with internal teams
  • Preparing proposal packages
  • Conducting price negotiations
  • Event planning, execution and reporting of partner activations/spaces
Jan 2012 - Dec 2015
4 years
Germany

Field Marketing & Campus Manager

Red Bull

  • Conceptualizing brand experiences in the student environment
  • Project planning and implementation
  • Team coordination for the South/West region

Summary

Hi, I'm Marek. Born & Raised in data & international digital marketing. Manager

A daily workout, exploring the food scene and connecting with people are all part of the "daily business".

What people say about me: "Absolutely enthusiastic." "Usually in a good mood, unless he hasn't done enough sports." "Where does the guy get all his energy from."

Skills

  • Esg Management
  • Project Management
  • Business Planning
  • Team Leadership & Development
  • New Media, Brand Activation And Showcase Development
  • Partnership Management
  • 360° Activations
  • Strategic Work And Hands-on Operational Mindset
  • Communicator & Networker
  • Stakeholder Handling
  • Agency Management
  • Budget Management

Languages

German
Native
English
Advanced

Education

Philipps University of Marburg

Bachelor of Science in Business Administration, focus: market-oriented corporate management & communication · Business Administration · Marburg, Germany

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