Recommended expert
Marek Göbel
Co-Founder
Experience
Jan 2024 - Present
2 years 1 monthCo-Founder
Sponsors+
- Sponsorship evaluation
- Assessment of sponsorship measures
- Cost-benefit analysis
- Database management
- Marketplace
- Influencer marketing
- Events & festivals
Jan 2023 - Present
3 years 1 monthFounder
BRANDSQUAD
- Marketing, communication consulting & implementation
- Brand manager for brand activation & experience marketing
- Showcases & opinion leaders
- Partnerships & sponsorships
- Project planning & event execution
Jan 2018 - Dec 2021
4 yearsGermany
Brand Activation Lead, Region Süd-West
Warsteiner Brauerei
- Concept and planning of brand campaigns to increase brand loyalty, create emotional connections & attract consumers
- Activation of brand highlights with relevant interfaces (e.g. sales, trade marketing)
- Analytical definition of focus areas, target groups, consumption occasions
- Strategic development of partnerships and influencer collaborations
- Creation of brand content for relevant media channels
- Establishment and leadership of the Campus Experts program
- Campaign management (OOH, digital, corporate)
- Potential analysis and trend management
- Personnel management
- Project management
Jan 2017 - Dec 2018
2 yearsGermany
Jr. Brand Activation Manager, Region Süd-West
Warsteiner Brauerei
- Assisting in planning and executing the regional marketing strategy
- Co-developing innovative brand events
- Project implementation
- Network screening and building
Jan 2015 - Dec 2017
3 yearsNational Partnership Management
Red Bull
- Managing and acquiring clients & stakeholders, as well as communicating with internal teams
- Preparing proposal packages
- Conducting price negotiations
- Event planning, execution and reporting of partner activations/spaces
Jan 2012 - Dec 2015
4 yearsGermany
Field Marketing & Campus Manager
Red Bull
- Conceptualizing brand experiences in the student environment
- Project planning and implementation
- Team coordination for the South/West region
Summary
Hi, I'm Marek. Born & Raised in data & international digital marketing. Manager
A daily workout, exploring the food scene and connecting with people are all part of the "daily business".
What people say about me: "Absolutely enthusiastic." "Usually in a good mood, unless he hasn't done enough sports." "Where does the guy get all his energy from."
Skills
- Esg Management
- Project Management
- Business Planning
- Team Leadership & Development
- New Media, Brand Activation And Showcase Development
- Partnership Management
- 360° Activations
- Strategic Work And Hands-on Operational Mindset
- Communicator & Networker
- Stakeholder Handling
- Agency Management
- Budget Management
Languages
German
NativeEnglish
AdvancedEducation
Philipps University of Marburg
Bachelor of Science in Business Administration, focus: market-oriented corporate management & communication · Business Administration · Marburg, Germany
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