Barbara Zeiss
Freelance Marketing & Strategy Consultant | Interim Manager | Founder
Experience
Freelance Consultant
Interim management at head and C-level, strategic management, business development, brand building, marketing implementation, team building, influencer marketing, CSR implementation.
Key clients in the last 12 months:
- Vitamin (Fin-Tech) - 9 months booked
- Vreni Frost - Support writing 'Coin Stress' Finance Book for Women
- Memido (Health-Tech) - 6 months booked
- Ifok (Government Consulting) - booked for several projects such as exchange program coal regions, Hessian Sustainability Day, vaccination campaign BaWü.
- Battle Royal Studio (Immersive Experiences) - open permanent booking
Founder and Managing Director
Emerald Berlin Trade GmbH
Strategic development and implementation of business model, financial planning, controlling, bootstrapping, fundraising (pre-seed in Sep. 2019), investor relations, team leadership, partner management (suppliers, organizations, influencers & companies), licensing partnerships, management of PR measures, NGO marketing & fundraising consulting, CSR consulting, development of B2B matchmaking platform.
Head of Brand Management
Ryzze Brand Holding
Team leader product, design, marketing & sales. Marketing strategies with focus on target group marketing, CI development, service provider management, photo productions, marketing materials, product range design, product development, supplier management (Asia, Europe, Africa), purchasing, quality control, agent management and monitoring, sales reports, end customer management.
Category Manager
Mister Spex GmbH
Advertising allowances: Negotiation, planning & coordination of all marketing measures including all resulting marketing campaigns such as editorials, onsite marketing, social media campaigns.
Assortment responsibility: assortment strategy, private label development (including blogger and designer collections), model development, production and presentation. Cooperation management, purchasing consulting, supplier management (Asia & Europe), development trend and highlight communication, brand acquisition.
Sabbatical
Consultant | Marketing
The Fashion Network Group GmbH
Project & team management (50P), photo productions in Germany and abroad, consulting and implementation of advertising measures (online/offline), assortment analysis based on target groups, creation of purchasing guidelines, supervision of catalog (full production, VF), strategic consulting for brand optimization (strategic orientations), project controlling, development and implementation of brand workshops, contact person for training in marketing communications and dual studies in business administration.
Marketing
Dolzer Maßkonfektionäre GmbH
CRM management, development of advertising materials (print/online), development and implementation of customer loyalty measures, creation and implementation of store decoration concepts, market research, online store support.
Assistant to the Management | Head of the Creative | Previously Working Student
HML-Modemarketing GmbH
C-Level consulting, development of lifestyle studies, evaluations of market developments, marketing and sales location analyses, fashion and system consulting (collection consulting including color and style consulting for collection development revision).