Barbara Zeiss - Freelance Consultant

Recommended expert

Berlin, Germany

Experience

Dec 2020 - Present

5 years 2 months

Freelance Consultant

Interim management at head and C-level
Strategic management
Business development
Brand building
Marketing implementation
Team building
Influencer marketing
CSR implementation
Vitamin (Fin-Tech): 9 months booked
Vreni Frost: support writing “Coin Stress” finance book for women
Memido (Health-Tech): 6 months booked
Ifok (Government Consulting): booked for several projects such as exchange program coal regions, Hessian Sustainability Day, vaccination Barbara Zeiss campaign BaWü
Battle Royal Studio (Immersive Experiences): open permanent booking

Mar 2018 - Present

7 years 11 months

Berlin, Germany

Founder and Managing Director

EMERALD BERLIN trade GmbH

Strategic development and implementation of business model
Financial planning, controlling and bootstrapping
Fundraising (pre-seed in September 2019)
Investor relations
Team leadership
Partner management (suppliers, organizations, influencers & companies)
Licensing partnerships
Management of PR measures
NGO marketing & fundraising consulting
CSR consulting
Development of B2B matchmaking platform

Mar 2017 - Mar 2018

1 year 1 month

Berlin, Germany

Head of Brand Management and Team Leader Product, Design, Marketing & Sales

Ryzze Brand Holding

Marketing strategies with focus on target group marketing
CI development
Service provider management
Photo productions and marketing materials
Product range design and development
Supplier management (Asia, Europe, Africa)
Purchasing and quality control
Agent management and monitoring
Sales reporting
End customer management

Jun 2015 - Feb 2017

1 year 9 months

Berlin, Germany

Category Manager

Mister Spex GmbH

Negotiation, planning and coordination of advertising allowances
Creative management of all marketing measures
Organized marketing campaigns including editorials, onsite marketing and social media campaigns
Assortment responsibility: strategy and private label development
Project management including blogger and designer collections
Model development, production and presentation
Cooperation management and purchasing consulting
Supplier management (Asia & Europe)
Trend development and highlight communication
Brand acquisition

May 2012 - Sep 2014

2 years 5 months

Hamburg, Germany

Active Consultant | Marketing

The Fashion Network Group GmbH

Project and team management (50 people)
Photo productions in Germany and abroad
Consulting and implementation of advertising measures (online/offline)
Assortment analysis based on target groups
Creation of purchasing guidelines
Supervision of catalog (full production)
Strategic consulting for brand optimization
Project controlling
Development and implementation of brand workshops
Contact person for training in marketing communications and dual studies in business administration

Dec 2011 - Sep 2012

10 months

Hamburg, Germany

Marketing

Dolzer Maßkonfektionäre GmbH

CRM management
Development of advertising materials (print/online)
Development and implementation of customer loyalty measures
Creation and implementation of store decoration concepts
Market research
Online store support

Sep 2009 - Nov 2011

2 years 3 months

Frankfurt, Germany

Assistant to the Management | Head of the Creative

HML-Modemarketing GmbH

C-level consulting
Development of lifestyle studies
Evaluations of market developments
Marketing and sales location analyses
Fashion and system consulting
Collection consulting: color and style consulting for collection development and revision

Skills

End Customer Management
Advertising Allowances: Negotiation, Planning & Coordination Of Marketing Measures
Organized Marketing Campaigns (Editorials, Onsite Marketing, Social Media Campaigns)
Management
Team Management
Strategy
Project Management
Design
Product Management
Budget And Planning
Marketing
Customer Service
Service Provider Management
Assortment Strategy
Private Label Development (Incl. Blogger And Designer Collections)
Model Development
Production And Presentation
Cooperation Management
Purchasing Consulting
Supplier Management (Asia And Europe)
Development Of Trend And Highlight Communication
Brand Acquisition
Team Player
Motivated
Willing To Learn
Well Read
Art
Interested In Music
Willing To Travel

Languages

German

Native

English

Advanced

Education

Oct 2011 - Sep 2012

Free University of Berlin

Master of B2B Marketing · B2B Marketing · Berlin, Germany

Apr 2007 - Mar 2011

University of applied Sciences University of Economics and Law

Bachelor of Arts · Business Administration · Viet Nam

Aug 2003 - Aug 2006

Bathasar Neumann School 2

State-certified fashion designer, Technical college entrance qualification · Fashion Design · Bruchsal, Germany

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Philip Ehlers

Experience

Freelance Consultant

Freelance Consultant

Founder and Managing Director

EMERALD BERLIN trade GmbH

Head of Brand Management and Team Leader Product, Design, Marketing & Sales

Ryzze Brand Holding

Category Manager

Mister Spex GmbH

Active Consultant | Marketing

The Fashion Network Group GmbH

Marketing

Dolzer Maßkonfektionäre GmbH

Assistant to the Management | Head of the Creative

HML-Modemarketing GmbH

Skills

Languages

Education

Free University of Berlin

Master of B2B Marketing · B2B Marketing · Berlin, Germany

University of applied Sciences University of Economics and Law

Bachelor of Arts · Business Administration · Viet Nam

Bathasar Neumann School 2

State-certified fashion designer, Technical college entrance qualification · Fashion Design · Bruchsal, Germany

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