Barbara Z. - Freelance Consultant

Berlin, Germany

Experience

Dec 2020 - Present

4 years 9 months

Interim management at head and C-level, strategic management, business development, brand building, marketing implementation, team building, influencer marketing, CSR implementation.
Clients in the last 12 months:
Vitamin (fintech) – booked for 9 months.
Vreni Frost – support writing “Coin Stress” finance book for women.
Memido (healthtech) – booked for 6 months.
Ifok (government consulting) – booked for several projects such as the coal regions exchange program, Hessian Sustainability Day, Baden-Württemberg vaccination campaign.
Battle Royal Studio (immersive experiences) – open for permanent bookings.

Mar 2018 - Present

7 years 6 months

Berlin, Germany

Strategic development and implementation of the business model, financial planning, controlling, bootstrapping, fundraising (pre-seed in Sept. 2019), investor relations, team leadership, partner management (suppliers, organizations, influencers & companies), licensing partnerships, PR management, NGO marketing & fundraising consulting, CSR consulting, development of a B2B matchmaking platform.

Mar 2017 - Mar 2018

1 year 1 month

Berlin, Germany

Leading the product, design, marketing & sales team.
Marketing strategies with a focus on target group marketing, CI development, service provider management, photo shoots, marketing materials, product range design, product development, supplier management (Asia, Europe, Africa), purchasing, quality control, agent management, sales reporting, end-customer management.

Jun 2015 - Feb 2017

1 year 9 months

Berlin, Germany

Negotiation, planning & coordination of all marketing activities including resulting campaigns like editorials, onsite marketing, social media campaigns.
Assortment strategy, private label development (including blogger and designer collections), model development, production and presentation.
Partnership management, purchasing consulting, supplier management (Asia & Europe), trend and highlight communication, brand acquisition.

Jun 2014 - May 2015

1 year

Florence, Italy

May 2012 - Sep 2014

2 years 5 months

Hamburg, Germany

Project & team management (50 people), photo shoots in Germany and abroad, consulting and execution of advertising campaigns (online/offline), assortment analysis by target group, creation of purchase guidelines, catalog supervision (full production, VF), strategic consulting for brand optimization, project controlling, development and implementation of brand workshops, training contact for marketing communications and dual business administration studies.

Dec 2011 - May 2012

6 months

Hamburg, Germany

CRM management, development of advertising materials (print/online), creation and implementation of customer loyalty programs, store display concept creation and execution, market research, online store support.

Sep 2009 - Nov 2011

2 years 3 months

Frankfurt am Main, Germany

C-level consulting, development of lifestyle studies, market development evaluations, marketing and sales location analyses, fashion and system consulting (collection consulting: color and style consulting for collection development and revision).