Anastasia Laska - Interim Executive and Advisor | FRATCH

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Düsseldorf, Germany

Experience

Nov 2024 - Present

1 year 3 months

Germany

Interim Executive and Advisor

AMG co.

Advisory roles across SaaS, retail, consumer, industrial tech, and life science
Focusing on GTM, pricing, CRM and digital transformation

Jun 2022 - Nov 2024

2 years 6 months

Netherlands

Chief Commercial Officer

AgXeed

Scaled robotics SaaS-enabled business into 20+ countries
Designed commercial engine and partner ecosystem
Contributed to company-wide strategy and operations
Built and led an international commercial organization across Europe and Asia, hiring and coaching multicultural teams

Sep 2015 - Jan 2022

6 years 5 months

Germany

VP Marketing & Product Strategy → VP BD & Alliances EMEA

Revionics

Delivered 10× regional growth
Built partner ecosystem contributing to 20% of the pipeline
Led C-level engagements and GTM across EMEA

Jun 2010 - Jul 2015

5 years 2 months

Germany

Global CMO / Marketing Director

METRO

Led omnichannel and customer transformation in 27 countries
Built a multinational organization of 60–120 people
Launched technology and digital enterprise-wide programs

Summary

Commercial and transformation executive delivering rapid impact across SaaS, retail and technology-enabled businesses.

I provide strategic clarity and momentum in commercial and customer transformation, accelerating organisational focus and results. I have led multicultural teams across 10+ countries and thrive in complex, cross-border environments.

Experience across corporate, mid-sized and PE-backed scale-ups.

Skills

Hard Skills:

Commercial Diagnostic
Org Design
Stakeholder Alignment
Channel Strategy
Tech Landscape
Kpi Frameworks
Crm & Pipeline

Soft Skills:

Change Management
Communication
Multi Cultural Leadership
Coaching

Languages

English

Native

Russian

Native

German

Advanced

Croatian

Intermediate

Italian

Intermediate

Education

Jun 2002 - Jun 2004

University of Antwerp

Master of Business Administration · Business Administration · Antwerp, Belgium

University of Economics and Finance

Bachelor of Arts, Economics and Marketing · Economics and Marketing · Phnom Penh, Cambodia

University of St-Petersburg + St Lawrence University, NY

Bachelor of Arts, Languages and Literature · Languages and Literature · United States

Certifications & licenses

Financial Analysis

Arthur Andersen

Presentation Skills

London School of Economics

Team Leadership

Oxford School of Leadership

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