Patrick M. - Senior Advisor

Stuttgart, Germany

Experience

Sep 2023 - Present

2 years 4 months

Senior Advisor

MFFConsulting

Strategic consulting for companies like Piëch Automotive, HOF Manufaktur and Simon Kucher in brand positioning, go-to-market strategy and business development

Apr 2021 - Jun 2023

2 years 3 months

Managing Director

Aston Martin of Europe GmbH

Overall responsibility for sales, marketing, network development and after-sales in the group's fastest-growing region
Implementation of comprehensive growth and margin enhancement programs

Sep 2019 - Mar 2021

1 year 7 months

Managing Director

Alpine (Renault Group)

Global P&L responsibility for repositioning the brand as an electric premium performance brand with international expansion

Jan 2014 - Jun 2019

5 years 6 months

Global Head of Sales

Mercedes-AMG GmbH

Global sales strategy, network expansion, pricing, digital sales management and launch of new product lines (53, 43, 35 series)
Led the hypercar project "AMG Project One"

Jan 2013 - Dec 2013

1 year

Head of Brand Presence

Mercedes-Benz

Global development and implementation of the new Mercedes-Benz CI/CD brand architecture including new retail formats (Mercedes Me Store)

Jun 2006 - Dec 2012

6 years 7 months

Brand Manager

Maybach

Global brand management, VIP client management, development of licensing business (Maybach Icons of Luxury) and international luxury partnerships

Mar 2001 - May 2006

5 years 3 months

Assistant Staff to the CEO

Daimler AG

Direct executive briefings and decision support preparation for the CEO and board
Coordination of preparation processes for annual general meetings and financial press conferences

Dec 1998 - Feb 2001

2 years 3 months

Marketing Strategy

Mercedes-Benz

Development of a values-based market segmentation methodology still used today for global product and sales strategy

Summary

OEMs: premium, performance and luxury oriented manufacturers
Sub-brand development: applying my experience from successfully building Mercedes-AMG and Maybach globally to similar sub-brand positioning (performance and luxury brands within larger OEM structures)
Importer organizations and regional sales management
Trade organizations: managing and transforming large retail and dealer networks, including network strategy, partner development and multi-channel retail
High-quality, durable branded goods (e.g., watches, jewelry, high-end design, sports and leisure items, furniture, interiors, yachts)
Companies with multi-tier distribution systems (B2B2C), i.e., managing international dealer networks and direct-to-customer approaches (B2C), similar to the automotive business model
Brands with high standards in brand management, customer experience and personal customer relationships (UHNWI, VIP, Key Account Management)
Lifestyle, leisure, high-end travel, luxury hospitality (brand and network expansion, direct-to-client approaches)
Durable premium goods / capital goods with an international distribution focus
Chief Commercial Officer (CCO)
Chief Sales Officer (CSO)
Chief Marketing Officer (CMO)
Chief Growth Officer (CGO)
General Manager with full P&L responsibility and go-to-market models
Mandates in international market development, network management, pricing and margin optimization, digital sales transformation, direct-to-consumer approaches and building high-performance international teams
International premium and luxury companies with growth potential in the DACH region and/or global expansion
Mid-sized companies transitioning to professional sales, marketing and network management
Corporate divisions aiming to strategically build, reposition or scale sub-brands internationally
Companies with strong brand affinity, clear positioning and a consistent brand experience across all sales channels
Private equity portfolio companies focused on value-oriented growth, internationalization and commercialization
Taking on CCO/CSO/CMO/CGO roles in portfolio companies, regardless of industry, thanks to my general management expertise, fast execution and strength in building high-performing, motivated teams
Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding internationalization
Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding performance orientation
Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding network management
Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding multichannel sales
Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding premium customer approach (B2B & B2C)
Primarily DACH region
Open to European/international responsibility with the right setup
Flexible location with a clearly defined role and growth prospects