Patrick M.
Senior Advisor
Experience
Sep 2023 - Present
2 yearsSenior Advisor
MFFConsulting
- Strategic consulting for companies like Piëch Automotive, HOF Manufaktur and Simon Kucher in brand positioning, go-to-market strategy and business development
Apr 2021 - Jun 2023
2 years 3 monthsManaging Director
Aston Martin of Europe GmbH
- Overall responsibility for sales, marketing, network development and after-sales in the group's fastest-growing region
- Implementation of comprehensive growth and margin enhancement programs
Sep 2019 - Mar 2021
1 year 7 monthsManaging Director
Alpine (Renault Group)
- Global P&L responsibility for repositioning the brand as an electric premium performance brand with international expansion
Jan 2014 - Jun 2019
5 years 6 monthsGlobal Head of Sales
Mercedes-AMG GmbH
- Global sales strategy, network expansion, pricing, digital sales management and launch of new product lines (53, 43, 35 series)
- Led the hypercar project "AMG Project One"
Jan 2013 - Dec 2013
1 yearHead of Brand Presence
Mercedes-Benz
- Global development and implementation of the new Mercedes-Benz CI/CD brand architecture including new retail formats (Mercedes Me Store)
Jun 2006 - Dec 2012
6 years 7 monthsBrand Manager
Maybach
- Global brand management, VIP client management, development of licensing business (Maybach Icons of Luxury) and international luxury partnerships
Mar 2001 - May 2006
5 years 3 monthsAssistant Staff to the CEO
Daimler AG
- Direct executive briefings and decision support preparation for the CEO and board
- Coordination of preparation processes for annual general meetings and financial press conferences
Dec 1998 - Feb 2001
2 years 3 monthsMarketing Strategy
Mercedes-Benz
- Development of a values-based market segmentation methodology still used today for global product and sales strategy
Summary
- OEMs: premium, performance and luxury oriented manufacturers
- Sub-brand development: applying my experience from successfully building Mercedes-AMG and Maybach globally to similar sub-brand positioning (performance and luxury brands within larger OEM structures)
- Importer organizations and regional sales management
- Trade organizations: managing and transforming large retail and dealer networks, including network strategy, partner development and multi-channel retail
- High-quality, durable branded goods (e.g., watches, jewelry, high-end design, sports and leisure items, furniture, interiors, yachts)
- Companies with multi-tier distribution systems (B2B2C), i.e., managing international dealer networks and direct-to-customer approaches (B2C), similar to the automotive business model
- Brands with high standards in brand management, customer experience and personal customer relationships (UHNWI, VIP, Key Account Management)
- Lifestyle, leisure, high-end travel, luxury hospitality (brand and network expansion, direct-to-client approaches)
- Durable premium goods / capital goods with an international distribution focus
- Chief Commercial Officer (CCO)
- Chief Sales Officer (CSO)
- Chief Marketing Officer (CMO)
- Chief Growth Officer (CGO)
- General Manager with full P&L responsibility and go-to-market models
- Mandates in international market development, network management, pricing and margin optimization, digital sales transformation, direct-to-consumer approaches and building high-performance international teams
- International premium and luxury companies with growth potential in the DACH region and/or global expansion
- Mid-sized companies transitioning to professional sales, marketing and network management
- Corporate divisions aiming to strategically build, reposition or scale sub-brands internationally
- Companies with strong brand affinity, clear positioning and a consistent brand experience across all sales channels
- Private equity portfolio companies focused on value-oriented growth, internationalization and commercialization
- Taking on CCO/CSO/CMO/CGO roles in portfolio companies, regardless of industry, thanks to my general management expertise, fast execution and strength in building high-performing, motivated teams
- Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding internationalization
- Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding performance orientation
- Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding network management
- Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding multichannel sales
- Experience transfer from the automotive luxury world to similar structures in the PE environment, especially regarding premium customer approach (B2B & B2C)
- Primarily DACH region
- Open to European/international responsibility with the right setup
- Flexible location with a clearly defined role and growth prospects
Languages
German
NativeEnglish
AdvancedEducation
University of Mannheim
Diplom-Kaufmann, Marketing, Market Psychology, Human Resources Management · Business Administration · Mannheim, Germany
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