Oliver Hofmann
Project Manager Multi-Project Management
Erfahrungen
Okt. 2022 - Bis heute
2 Jahren 7 Monaten Nürnberg, Deutschland
Project Manager Multi-Project Management
ITZBund
- Project management for various federal authorities - areas of responsibility: project management, project controlling, customer communication, stakeholder management, resource planning and procurement, offer planning
- Project management - Data exchange platform: Setup of central data exchange platform (Nextcloud) for high-resolution terrain model data
- Project management - Data exchange platform: Consulting, setup and standardization of laboratory device networks across multiple locations with connection to overarching data exchange platform
- Project management - Data exchange platform: Requirements gathering and GAP analysis for internet-based data exchange platform considering E2E encryption and malware scanning
- Project management - System provision: Migration of library management system to new 3-tier architecture
- Project management - 3-tier architecture: Extension of existing development and test environment with acceptance test and production environment for new specialized application including interfaces based on 3-tier web application
- Project management - Legacy software replacement consulting: Consulting project for replacement of various legacy software systems with 3-tier web architecture including data migration
- Project management - Software simulation application: Consulting project considering IT security measures and BSI standards
- Project management - WebRTC & telephony system: Upgrading networks for WebRTC solution preparation including SBC cluster implementation
- Project management - 3-tier architecture: Setup of 3-tier production and test environment for specialized application replacement
Sept. 2021 - Sept. 2022
1 Jahr 1 Monate Stuttgart, Deutschland
International Rollout Manager CMS
DEKRA SE
- Planning and management of CMS implementation projects (FirstSpirit) and related activities based on overall website launch plan
- Planning and managing deliverables, resources and monitoring project progress with local project managers and global team
- Preparation, execution and follow-up of rollout meetings (e.g. onboarding local teams, country-specific FitGap workshops, JF and status calls)
- Ensuring technical project prerequisites and GoLive readiness
Jan. 2020 - Dez. 2021
1 Jahr Hamburg, Deutschland
Interim Marketing Manager Technical Operations / GDPR
CoreMedia GmbH
- Analysis, development of recommendations and implementation to improve EU GDPR / UWG data protection requirements and implementation in European countries
- Driving marketing database strategies, analyzing gaps in business data, customer acquisition strategies and data quality practices
- Scaling and improving lead management and campaign processes (Hubspot, Salesforce)
- Ensuring end-to-end marketing technology stack processes
- Development of reports and analyses, presentation
- Definition of KPIs and implementation of reporting
Okt. 2020 - März 2021
6 Monaten München, Deutschland
Project Manager Key Account / Product Owner: Digital Marketing
AVANTGARDE
- BSH Home Appliances - Project management / PO for staging an online live event in a popup store to present new products including live interaction with top influencers
- Philip Morris Austria - Project management/PO: Conception and introduction of innovative digital advisor at point of sale including live video conferencing solution on touchscreens
- Philip Morris Germany - Project management/PO: Development and operation of campaign website including concept development, requirements alignment, testing, technical project management
Aug. 2018 - Juli 2020
2 Jahren München, Deutschland
Chief Product Owner
Messe München GmbH
- Chief Product Owner: Support for new development and integration of new requirements for modules, Content Management System First Spirit
- Requirements gathering for connecting Canto Cumulus media database including ImageFactory to First Spirit
- Analysis of opt-in generation processes for all Messe München trade fairs considering UWG and EU GDPR aspects
- Data management and data hygiene
- Digital trade fair concept development
Nov. 2017 - Juli 2018
9 Monaten München, Deutschland
Project Manager EU GDPR / Consultant Campaign Management System Implementation
E.ON Energie Deutschland GmbH
- Project management for development of legally compliant and sales-oriented opt-in solution for EU GDPR compliance
- Training and workshops for E.ON sales and management on EU GDPR
- Consulting on implementation of new campaign management system
- Professionalization of newsletter marketing & lead generation
- Development of communication measures and workflows
Apr. 2017 - Okt. 2017
7 Monaten Frankfurt, Deutschland
Product Owner Competence Center / Product Manager CRM
DB Vertrieb GmbH
- Product Owner for CRM Competence Center in passenger transport across DB Vertrieb + DB Fernverkehr
- Product Manager for CRM in passenger transport for DB Vertrieb
- Cross-company stakeholder management and project presentations
- Change Management: Merging and harmonizing processes across different DB AG divisions
Juni 2016 - März 2017
10 Monaten Berlin, Deutschland
Change Manager & Project Manager CRM
Sparwelt.de
- CRM / Newsletter Marketing (emarsys): New newsletter concept, implementation of newsletter campaigns
- Development & training of monetization strategies for newsletter inventory
- Strategies & measures for data enrichment
- Campaigns: Conception, testing, implementation of online & lead campaigns
- Project management: Product development multi-channel campaign marketing
- Lead generation: Conception and implementation of lead generation measures
- Consulting on scaling existing business model
- Change Management: Responsibility for transformation process to multi-channel campaign marketing
Aug. 2015 - Nov. 2015
4 Monaten Berlin, Deutschland
Chief Marketing Officer
Goalgetter.tv AG
- Development of business plan & marketing plan
- Development of company & market entry strategy, internationalization
- Development of diversification options for existing product & service scope
- Initial contact with brands and agencies, initiation of cooperations (international)
- Development and presentation of pitch and sales presentations
- Definition of KPIs and tracking points for app and web
- Selection of tracking providers, publisher networks for generating app installs
Jan. 2013 - Juli 2015
2 Jahren 7 Monaten München, Deutschland
Project Manager
M-net GmbH
Marketing Automation / CRM:
- Project management for vendor selection and implementation of emarsys as integrated marketing automation solution
- Integrated concept for multi-channel lead & prospect management
- Project management for CRM/multichannel project
- Cross-company stakeholder management
- Development of legal guidelines for marketing consents
SEO:
- Conception and operation of SEO project for local lead generation for 500+ locations
Social Media:
- Status analysis and recommendations
- Strategy and measure development
- Social media guideline development
- Vendor selection for social media toolbox
E-Commerce:
- Sub-project management portal and shop relaunches
- UX optimization concept
- Optimization of ordering process
Referral Marketing:
- Vendor selection, business case planning & introduction of referral marketing
Okt. 2010 - Bis heute
14 Jahren 7 Monaten Weilheim in Oberbayern, Deutschland
Managing Director
xmpublishing UG
- Marketing Automation / CRM, Email / Newsletter Marketing & Sales
- Digital Strategy & Business Model Development
- Transformation & Change Management
- Coaching
- Campaign Management
- Optimization and Monetization of Reach Channels
- Lead Generation & Sweepstakes Marketing
- EU GDPR
- Training
Apr. 2010 - Sept. 2010
6 Monaten München, Deutschland
Director Media Buying
Clash Media GmbH
- Media Buying
- Controlling of KPIs and optimization of purchasing conditions by 50%
- Reach expansion
- Efficiency increase through standardization of communication processes
- Conceptual optimization and further development of technology: Increase in address quality and reduction of complaint reasons
Nov. 2009 - März 2010
5 Monaten München, Deutschland
Head of Sales
SC Media Group GmbH
- Active new customer acquisition and consulting
- Consulting, conception and implementation of social media measures
- Social media monitoring & analysis
Apr. 2009 - Okt. 2009
7 Monaten München, Deutschland
Head of Lead Management
display performance GmbH
- Successful lead generation in high-priced product environments like private health insurance and investment funds
- New customer acquisition for display and TV offers
- Conception of a self-booking engine for image-text ads
Okt. 2008 - März 2009
6 Monaten München, Deutschland
Project Manager Online Sites
G+J Women New Media GmbH
- Marketing planning and successful product development of online paid service offering for P.M. (white-label and multilingual). Cost reduction by 20%
- Management of decentralized project team (7 people) for P.M.
- Search engine optimization for eltern.de
Juni 2006 - Okt. 2008
2 Jahren 5 Monaten Offenburg, Deutschland
Marketing Manager
Burda Direct interactive GmbH
Marketing Manager (Lead Management):
- Development and marketing of new online sweepstakes ASP solution
- Generation and qualification of addresses for Burda Direct, brand manufacturers and communities
- Successful business foundation (joint venture) of a relocation portal
Marketing Manager (eBusiness) & Deputy Head of Department:
- Conception and business planning of social commerce portals
- Successful acquisition of new customers and cooperation partners
- Online marketing sales measures for Burda Direct online magazine kiosk
- Successful introduction of multi-client shop system
März 2002 - Mai 2006
4 Jahren 3 Monaten Metzingen, Deutschland
Product Manager & Project Manager Extranet
Hugo Boss AG
- Sub-project manager: Introduction of enterprise-wide content management and media asset management system
- Optimization of global information supply through extranet and print products
- Project management: Production of print products for Hugo Boss Retail
- Training and preparation of training materials for international employees
- Development of online communication concept for Hugo Boss
- Introduction of database publishing and dealer ad system: Process cost savings of EUR 750k annually
- Management of international decentralized project team (12 people)
- Project member for development of Hugo Boss eBusiness strategy
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Spanisch
Grundkenntnisse
Ausbildung
Okt. 1998 - Feb. 2002
Fachhochschule Emden
Diplom Kaufmann (FH) · Internationale Wirtschaftsbeziehungen (Marketing, Recht, VWL Wirtschaftsinformatik) · Emden, Deutschland
Zertifikate & Bescheinigungen
Communication Trainer NLP
fresh academy GmbH
NLP Coach
fresh academy GmbH
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