Bhanu (Prakash) Avula
Salesforce Crm ,Marketing Cloud Expert and Data cloud(CDP)
Erfahrungen
Juni 2024 - Bis heute
9 Monaten Munich, Germany
Freelance Salesforce CRM and Marketing Cloud Expert
Arkplus
- Engage with stakeholders across departments to identify and document business needs, goals, and objectives
- Conduct interviews, workshops, and surveys to gather comprehensive requirements for Salesforce solutions
- Configure Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud, and Data Cloud to align with the company's requirements
- Analyze existing business processes and identify opportunities for improvement and automation within the Salesforce platform
- Building Campaigns, Automation and Journeys, Data Management, API and Integrations, Scripting and Customization, Analytics and Reporting, Introduction of Generative AI capabilities
- As a Salesforce CRM expert developing custom applications using Apex, Visualforce, and Lightning Components. Creating and customizing Salesforce objects, workflows, validation rules, and triggers. Implementing custom user interfaces using Lightning Web Components (LWC)
- Develop training materials and conduct training sessions to ensure effective user adoption of Salesforce solutions
- Provide ongoing support to end-users, addressing issues and ensuring they are proficient in using Salesforce tools
- Create and execute test plans, including unit testing, integration testing, and user acceptance testing (UAT)
- Identify and resolve issues, ensuring that Salesforce solutions meet business requirements and quality standards
- Design and implement customized reports and dashboards to provide actionable insights and support data-driven decision-making and product delivery
Sept. 2019 - Mai 2024
4 Jahren 9 Monaten Munich, Germany
Salesforce CRM and Marketing Cloud Architect
Merck Sharp Dohme (MSD)
- Administration (Salesforce application / platform configuration and management / deployment including Marketing tools)
- Expertise in the complete life cycle of project development including System Analysis, Design, Testing and Deployment
- Designed flow framework and trained the team to use flows as the preferred automation tool
- Timely reports and dashboard generation automation for the Digital teams
- Reverse logistics solution design - Data model design, web services, automation (Screen flows)
- Solution design for automating bug report process and integrating Salesforce with JIRA
- Designed solutions for omni channel case routing for several EU markets
- Stabilized the platform by optimizing apex triggers, process builders and workflow rules
- Solution design for merchant onboarding automation, worked with multiple teams and designed the identity solution for Salesforce users
- Data model realignment with business stakeholders to simplify integration with data warehouse
- Consumer app - Impact analysis, solution design and implementation of person accounts
- Service cloud - Aura, LWC component design to create, close chat tab
- Integration -Solution design of triggers, apex classes for integration
- Solution design - Salesforce orgs consolidation and staying current with Salesforce releases, new features, best practices, and proactively implement improvements
- Worked on several integrations of third-party tools like Aktana, Getfeedback, S-docs, Docusign, Laision, AWS, Google Analytics, Generative AI and ChatGPT
- Ensure that Salesforce implementations comply with industry regulations and standards specific to the pharmaceutical sector
- Stay informed about regulatory changes and incorporate necessary updates into the Salesforce environment
- Lead and manage Salesforce projects, ensuring timely delivery and alignment with business objectives
- Coordinate with cross-functional teams, including IT, sales, marketing, and compliance, to ensure successful project execution
Apr. 2016 - Aug. 2019
3 Jahren 5 Monaten Munich, Germany
Senior Manager Salesforce Development
Sixt rent a car
- Good understanding of B2B & B2C Marketing automation implementation through Sales Cloud, Service Cloud, Commerce Cloud, Community Cloud & Salesforce Marketing Cloud
- Managing and leading an offshore team. Communicating work schedules and accountability
- Implemented trigger framework from scratch and optimized existing classes with efficient exception handling reducing the volume of development related support cases by 10%
- Worked with business to streamline and transform functional requirements into technical requirements and chalked out the most valuable requirements delivering high ROI
- Worked with client's marketing team to build a new functionality to clone chatter post and its related objects, handling large data volumes, custom sorting. Implemented the functionality well within the deadline resulting in great client satisfaction
- Lead the offshore development team and delivered the modules sticking to the project deadline with utmost quality
- Involved in reviewing and refactoring custom code to meet Salesforce best practices and formalized the change management process
- Gathered requirements from marketing Directors and Designed solutions on Marketing Cloud platform based on business needs
- Built multiple lightning components to automate approvals, historical reporting of data, custom screen components to capture. distribution data, display and download reports with custom filters
- Trained new hires about the project landscape and conducted weekly trainings on apex and lightning component design
Juni 2014 - Apr. 2016
1 Jahr 11 Monaten Bengaluru, India
Salesforce Consultant
Deloitte
- Collaborate with business analysts and stakeholders to understand and analyze business requirements
- Translate business needs into technical specifications for Salesforce solutions
- Configure Salesforce applications to meet the specific needs of the business
- Customize Salesforce features using declarative tools like Process Builder, Flow Builder, and Workflow Rules
- Write clean, efficient, and maintainable code using Apex, Visualforce, and Lightning Web Components (LWC)
- Develop custom applications and components to extend the functionality of Salesforce
- Design and implement integrations between Salesforce and other systems using REST/SOAP APIs, middleware, and third-party tools
- Ensure seamless data flow and synchronization between Salesforce and external applications
- Perform data migrations, data imports, and data exports using tools like Data Loader and Salesforce Data Import Wizard
- Ensure data integrity, consistency, and quality within the Salesforce environment
- Develop and execute unit tests, integration tests, and user acceptance tests (UAT) to ensure the quality of Salesforce solutions
- Debug and resolve issues, bugs, and performance bottlenecks in a timely manner
- Provide technical support and troubleshooting assistance to Salesforce end-users
- Develop documentation and training materials to guide users on new features and functionalities
- Manage the deployment of Salesforce changes and enhancements through different environments (development, testing, production) using tools like Salesforce DX, Change Sets, and Git
- Ensure proper version control and release management practices are followed
- Implement and maintain security best practices within the Salesforce platform, including role-based access control, profiles, and permission sets
- Ensure compliance with industry regulations and company policies
- Monitor and optimize the performance of Salesforce applications to ensure a high-quality user experience
- Implement best practices for code efficiency and scalability
- Work closely with other developers, administrators, and stakeholders to deliver comprehensive Salesforce solutions
- Participate in team meetings, code reviews, and collaborative development activities
- Assist in project planning, estimation, and execution to ensure timely delivery of Salesforce projects
Okt. 2010 - Mai 2014
3 Jahren 8 Monaten Bengaluru, India
Salesforce Admin/Developer
NTT Data
- Managed numerous successful release cycles following Agile methodology principles throughout project lifecycles
- Develop and customize Salesforce applications using Apex, Visualforce, Triggers, and other Salesforce technologies
- Configure Salesforce features such as workflows, process builder, validation rules, etc., to automate business processes
- Integrate Salesforce with other systems using APIs, web services, and middleware platforms
- Involved in deployments using Changesets and ANT tool
- Optimized reporting capabilities within the Salesforce platform by designing dashboards that provided actionable insights to support decision-making processes among clients and leadership teams
Zusammenfassung
- 23 Salesforce certifications and 14 years of work experience in Salesforce Ecosystem as Administrator, Developer, Consultant, Architect and as a Product manager
- Experienced in working across various SFDC implementations covering Sales Cloud, Service Cloud, Marketing cloud, Health Cloud, Veeva CRM, Commerce Cloud and Data Cloud
Sprachen
Englisch
Verhandlungssicher
Deutsch
Fortgeschritten
Ausbildung
Okt. 2004 - Juni 2008