Solution Architect

• Played the role of a Product Owner in the VM team of Audi AG.
• Led the marketing team in planning and executing multi-channel marketing campaigns, driving increased engagement and ROI for Audi's digital product lines (e.g. Black Friday campaign).
• Managed and optimized campaign strategies using Adobe Campaign and Salesforce Marketing Cloud, ensuring alignment with overall brand objectives.
• Analyzed campaign performance through Adobe Analytics and Tableu providing detailed reports and insights to senior management.
• Created detailed reports and dashboards to track campaign performance and inform strategic decision-making.
• Implemented and managed Salesforce Data Cloud to consolidate customer data, improving targeting and personalization in marketing campaigns.
• Coordinated the implementation of new marketing technologies and software solutions, enhancing operational efficiency and effectiveness.
• Collaborated with nearshore and onshore teams to deliver high-quality marketing solutions within project timelines.
• Facilitated remote and onsite workshops for team members, promoting best practices and ensuring the successful adoption of new tools and strategies.
• Played the role of Proxy Product Owner for the Campaign Management ART.

Project for Abbott (March 2019 - Aug 2019):

• Played the role of Salesforce Consultant cum onshore lead on a Salesforce Sales and Service cloud project with an offshore team of 20 members from India.
• Moved the customer from Salesforce Classic to Salesforce Lightning.
• Wrote solution designs to user stories and passed on to offshore team for development. Coordinated the development with the offshore team and got it delivered to the client with high quality.
• Designed and developed custom features, workflows, and automated processes in Salesforce.
• Implementation of CPQ together with, Salesforce Billing, Contract Renewals, and Amendments.
• Worked with multidisciplinary teams and stakeholders to achieve goals.
• Collaborated with business stakeholders to gather requirements and define integration strategies aligned with business goals.
• Gathering and assessing business requirements and transforming them into standard and customized Salesforce solutions.
• Leading workshops and training for end users to maximize Salesforce usage.

Project for Radius Health (Jan 2017 - Jan 2018):

• Played the role of offshore Salesforce developer.
• Requirement gathering from onshore leads to work on user stories.
• Low code and no code customization with Workflows and Process Builders.
• Worked with Sales Clouds.
• Customizations with APEX.

Project for Nissan (Jan 2014 - Jan 2017):

• No specific details provided for this project.